Size 0.13 oz|
Store & Pickup Availability
Milani Keep It Full Lip Plumper is America's No. 1 lip plumper for a reason! This sheer gloss delivers hydration and instant volume.
How to Use
Rated 4.26 out of 5 stars
I buy both Champagne (semi-sheer cream for every day) and Nude Shimmer (semi opaque shimmer). I'm 38 and I have always had naturally pale, blah looking lips and fair skin, but I love a natural, plump, high-gloss, youthful lip look. You know what I mean, that fresh, bouncy look that seems like all you did was apply some expensive clear gloss and your lips are just naturally flushed and plump under it. That's a tall order for my lips! The obvious answer would be a neutral sheer tone but that's never been enough for me. Neutral tones were always pretty in the package, but on they looked too brown, too sheer, too opaque, too pale or just too dull. Shimmer is great for a little glam but not everyday because I really like the care-free, only-wearing-clear-gloss, no-shimmer, not-trying-to-impress-anyone look. You know, the no-makeup makeup look. To accomplish this, I had to hunt for the perfect lipgloss. It had to have the perfect balance of opaque and sheer — I needed it to APPEAR sheer but still have a soft, flattering, pure color that doesn't just disappear on my skin and gives my pale, aging lips the right amount of coverage to make them look like they might be naturally flushed and bouncy under clear gloss (even though it's really color). It ALSO has to look expensive on and have a superior texture so I can apply it thick when I want extra oomph, yet never have to deal with it turning sticky or dull or getting gross as it wears off. I got all this with Millani. I now add just a tiny bit of bright coral (wet n wild) to the Champaign color to make it perfect for my skin tone. I found Millani to be less drying and more comfortable to wear than $20 Buxom gloss. The tingle isn't freezing or burning, it's JUST a tingle and while the plumping effect isn't noticeable for me (it never is with any plumping gloss), I like how the texture itself is plump, instantly giving the illusion of fullness and that it contains anti-aging ingredients to keep my lips looking youthful longer.
Product settles into fine lines in lips. Quite patchy going on, is a lot lighter in person than it looked online. Also it looks a lot more rosy pink online, when in person it looks like a dulled out baby pink. I haven't noticed a plumping effect at all. It does make my lips a bit softer, it isn't the worst tasting thing ever but it isn't great either. I'd definitely put it on before your lipstick to get whatever plumping effect you may notice, or after as a glossy topper
Cynthia from Undisclosed
This keeps my lips moist and plump No winter dry, cracked lips for me.
Love this color! Plus, I have moist, plump lips all winter long.
Kayla from South Carolina
This gloss is beautiful, similar to the buxom glosses with the minty slightly tingly feeling. I love it, will be my new go to with any lip liner for sure!
Linda from Undisclosed
I've just discovered Milani Nourishing Lip Plumper in Champagne and I'm crazy about it!! This was a drugstore purchase and by the third day of using it, I knew one tube wasn't going to last!! I lightly line my lips then apply the Milani Lip Glosd. Voila!! This product does what it's supposed and I love it!!
KT from PA
Love it! I will be using this every time I do my makeup
jay from h
literally no color like when i put it on it was just like a clear lipgloss- didnt really plump my lips either.
Shayla from Undisclosed
This has an amazing color to it. It's kinda different from the picture. It doesn't plump up your lips to big. If you want your lips a little larger but not to much get this!
!!! from Alabama
Love the color and the feel
Amy from Undisclosed
Amanda from Alabama
The first thing I noticed when I got my lipgloss was how big it was! Definitely not complaining, but this is the biggest tube of gloss I've ever seen! The color is light and shimmery, the tingling from the lip plumper is more of a tickle, and it stays on pretty well for a gloss!
Janis from Undisclosed
Love all Milani lip plumper a but I did expect a brighter more "pop" of red
C from Jones
Did not notice any plumping effect but the color and feel is beautiful. A great gloss/colors to wear everyday.
Jaia from NY
I really like this gloss and see myself using it regularly:)
becca from va
it's a decent gloss but certainly not plumping, just a little minty when first applied. i got soft rose, colors alright but nothing exceptional.
KariKari from Texas
More of a cute gloss that's really pretty. It leaves no creases. I put this over a blended brown lipliner. I wish this came in darker colors!
Jolene from NY
It's a cute gloss however, if you're looking for a gloss that plumps, this is not it. You do feel tingly for about a couple of minutes or so.
Amber from Undisclosed
Love it. I'm not really a lip gloss girl but this one is the perfect amount of shimmer!!
LaQuita from Undisclosed
This was the WORST I have ever received From your Company‼️ I am VERY Disappointed and won't be ordering again
Debbie from Chicopee, ma
I love this because it is soo light weight and sheer. The colors are just enough and not too dark. I would recommend this to anyone who likes light weight and natural looking lio products.
sis from Illinois
I was not pleased with this one not as plumping as I thought it would be.
Myself from Home
I LOVE THIS GLOSS. It gives a nicely proportioned look to my thinner and downturned upper lip. Which is more
Proportionate for my full round face. I don't have to overline like influencers either (which looks insane btw—not opinion, fact. It's ugly. Stop doing that.) I buy multiples at a time because companies stop making this as soon as I love something and this is handsdown the best gloss I've ever used and I'm a gloss junkie. It is NOT super pigmented and I always use a lip liner underneath (all over—I use lipliner all over my lips like a lipstick primer almost). I use this without color underneath if I don't feel well and since I have lash extensions I just pop this on and feel ok. But I wear this daily over any lip liner/lipstick combo I feel like. Prismatic Peach is the best color in my opinion, more bright than muted colors but still very neutral and universally flattering. It does not tamper with my cooler pink colors much. If you need it to be an exact match then like a lip liner just find the best fit color. This does not sting, it tingles me and gets that frosty cold feeling but NOT stinging. It's flavor is really nice (smell I suppose as I try not to taste it). I couldn't love this more.
Jane from Undisclosed
Put on top of a matte lipstick. Gives a nice light gloss. A nice big tube!
Devin from Michigan
It's not as plumping as people are probably hoping for, but it is by far my absolute favorite lip gloss.
Em from MD
Looks very pretty and natural. Works for people of color. I pared the rose bronze shade with a brown lip liner and it gives a natural look. Love it!