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Highlights
Summary
Milani Keep It Full Lip Plumper is America's No. 1 lip plumper for a reason! This sheer gloss delivers hydration and instant volume.
Features
- Boasts a blend of shiny polymers, lip-loving oils and Hyaluronic Acid
- Ultra-nourishing, non-sticky formula volumizes while adding the perfect amount of color and shine
- Ultra-refreshing cooling sensation and kiss-worthy vanilla mint fragrance
- Subtly tinted shimmer and non-shimmer shades
Benefits
- Formulated with Hyaluronic Acid
- Optical volumizing effect so lips look naturally fuller
- Fan-favorite, large doe-foot applicator designed for an ultra-comfortable application and easy coverage with just one swipe
- Cruelty-Free
- Made in the U.S.A.
Formulated Without
- Parabens, Sulfates and Phthalates
Item 2529555
Begin at the Cupid's bow and glide the applicator across lips in a crisscross pattern, then along the outer corners, and then on bottom lip.
Soft Rose: Polybutene, Hydrogenated Polyisobutene, Isostearyl Isostearate, Polyglyceryl-2 Tetraisostearate, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Synthetic Beeswax, Caprylic/Capric Triglyceride, Silica, Mica, Calcium Sodium Borosilicate, Stearalkonium Bentonite, Propylene Carbonate, Palmitoyl Tripeptide-1, Sodium Hyaluronate, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Menthone Glycerin Acetal, Ricinus Communis (Castor) Seed Oil, Hydrogenated Castor Oil, Dicalcium Phosphate, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Aluminum Hydroxide, Barium Sulfate, Tin Oxide, Flavor/Aroma, Limonene, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77492), Blue 1 Lake (CI 42090).
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Questions
Ask a QuestionQ&A
Showing 3 out of 3 Questions
- Q
How much plumping formula does this have?
- Asked by Lizbeth
- Official Answer By Milani Cosmetics - Brand EngageHello, thank you for your inquiry! This specific formula is designed to provide a comfortable cooling sensation and a high-shine finish rather than a harsh sting. Regarding the plumping effect, it features active ingredients such as cooling peppermint oil and sodium hyaluronate to help lips appear fuller and smoother through intense hydration. While we do not disclose the exact percentage of the proprietary blend, these ingredients work together to provide a nourishing and volumizing result. We hope this helps you achieve the perfect pout. XO, MilaniWas this answer helpful to you
- Q
Does it have a tingle to it?
- Asked by Izzy
- Official Answer By Milani Cosmetics - Brand EngageHey, thanks for reaching out! Yes, our lip plumper does have a subtle tingle to it. This sensation is part of the plumping effect and helps enhance the lips' natural fullness. The tingling is gentle, and many of our customers find it to be a fun and refreshing experience. However, if you have particularly sensitive skin or lips, we recommend doing a patch test before applying it fully. XO, MilaniWas this answer helpful to you
- Q
Is this a sticky gloss or non-stick?
- Asked by Miggi
- Official Answer By Milani Cosmetics - Brand EngageHello, Thanks for your inquiry! Our Keep It Full Nourishing Lip Plumper has a sheer, lightweight, non-sticky, creamy formula that hydrates and volumizes lips. ThanksWas this answer helpful to you
Reviews
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Ratings Distribution
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Most Helpful Positive Review
Best Lip Gloss EVER
This lip gloss is SO BOMB. I have "Prismatic Peach" and use it EVERY DAY. It's so nourishing and doesn't have the sticky feeling that alot of lip glosses have. When I first got it, i just saw it by the color and didn't realize that it was a lip plumper too. My lips are already big and full, but this...
Most Helpful Critical Review
Not very plumping. Too light and patchy to be a normal gloss
Product settles into fine lines in lips. Quite patchy going on, is a lot lighter in person than it looked online. Also it looks a lot more rosy pink online, when in person it looks like a dulled out baby pink. I haven't noticed a plumping effect at all. It does make my lips a bit softer, it isn't t...
732 results
Holy grail
Milani's nourishing lip plumper in the color soft rose is my holy grail of all lip glosses. I have used it for 10+ years. It is the prettiest color, and I always have it stocked up in case I run out. It does give the perfect plump that just makes my lips feel a little more full. It also makes my lips feel so soft, smooth and moisturized. I have yet to find this perfect color in any other brand.
best yet
Verified Reviewer
Reviewed at

I shared mine with my daughter and she wanted some. We really like it and use it everyday.
Use it everyday !
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Great lipgloss, thick and shiny! Really plumps lips as well
One of my fav glosses
Verified Reviewer
Reviewed at

I love the color and shine. Makes my lips a bit tingly.
Nice
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Nice and glossy with a minty aroma and lasts long.