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Milani Keep It Full Glossy Plumping Balm
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Highlights
Summary
Milani Keep It Full Glossy Plumping Balm, a 3-in-1 multitasker that delivers serious shine, balm-like comfort & both immediate and long-term plumping.
Features
- High-shine, high-comfort formula with a gentle cooling sensation
- 1% Maxi-Lip clinically proven to increase lip volume after 4 weeks of daily use
- Conditioning blend of mango seed butter, apricot oil, pomegranate oil & Kalahari melon oil to nourish and moisturize
- 100% saw a clinically measured increase in lip moisture by an average of a 22.5% after just 1 application*
- 100% felt lips were hydrated, nourished and instantly softer & smoother*
- 93% felt all-day hydration and saw smoother looking lips over time*
- *Based on consumer perception & clinical testingting
Benefits
- Vegan & cruelty-free
- Made in Korea
Item 2633070
Twist the base 1-2 clicks to dispense the desired amount of balm. The lip pen does not retract. For more intense color, apply additional layers.
Ribbon: Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Microcrystalline Wax / Cera Microcristallina / Cire microcristalline, Hydrogenated Castor Oil, Synthetic Wax, Methyl Lactate, Punica Granatum Seed Oil, Mangifera Indica (Mango) Seed Butter, Prunus Armeniaca (Apricot) Kernel Oil, Citrullus Lanatus (Watermelon) Seed Oil, Palmitoyl Tripeptide-1, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Synthetic Fluorphlogopite, Lactic Acid, Dehydroacetic Acid, Rosin, Barium Sulfate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Plumpworthy lips that speak for themselves!
What a beautiful lip balm! I bought this in the shade Hazel and Moi and they are both absolutely gorgeous. Feel so hydrating on the lips when I apply, but also makes my lips look fuller and plumper. No stinging! I LOVE that over time the ingredients in these makes your lips look softer, fuller and m...
Most Helpful Critical Review
Great product, poor packaging
I love everything about this product except the packaging. When I pull the cap off, it sometimes pulls the inner piece out of the base. Once that happens, the product sticks out and won't twist back down, so I end up losing product. I thought it was a fluke with my first one, but it's happening with...
249 results
Soft and plumping
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This pluming balm is wonderful! Makes you lips feel large and soft. The smell is lovely and not overpowering and the cap does not fall off into your purse. I've had 90 dollar glosses that I don't like as much as my Milani gloss.
Plumping Balm
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

The Plumping Balm gave a really nice overall color to my lips. It glided over without issues and felt so moisturizing. The one downside is it took a while for the product itself to appear in the tube after rolling it up for a while. The color didn't look super intense, which I liked. It would be perfect for anyone who wanted a bit of color without feeling overwhelmed
Similar but doesn't outdo the original.
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

With how many glossy balm lip products there are on the market, it's going to be hard to outdo the original. The packaging is decent. It's a thin formula that's pretty sheer on the lips. It lasts for a while with some moisture hanging on. The minty scent and feeling are similar to the Tarte Juicy Lips. It's not quite as thick as the Tarte product, but for the drugstore price tag, it is a good product. I have other products I like more which is why it is rated 3 stars. It's not bad. It's just not mind blowing. It's a copycat product.
Beautiful formulation
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I love how thick, glossy and nonsticky the formulae is, however it is not as pigmented as I'd like but I'm absolutely impressed with the finish. It doesn't feel heavy in my lips, leaves the right amount of gloss and shine while making my lips fuller!
Milani glossy balm
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Milani plumping glossy balm gives off glossy and hydrated look. You only need a few clicks, depending on how much you want to put on. It's not heavy very smooth and something to have for everyday hydration