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Summary
Highlights
This gentle but powerfully targeted shampoo goes right to the damage, lathering in lustrous, more resilient hair from the first use. Formulated with nourishing Keratin and Guajava Fruit Extract to help fortify weak strands and - big plus here - prevent future damage.
Benefits
- Repairs years of visible damage*
- Instantly doubles hair strength**
- Boosts shine
- Improves elasticity & manageability
- Gently cleanses damaged hair
- Rich lather
- When used with K-PAK RevitaLuxe
- ** Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using K-PAK Reconstructor, RevitaLuxe, or Reconstructing Conditioner
Key Ingredients
- KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.
- GUAJAVA FRUIT EXTRACT: Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage.
- EVENING PRIMROSE OIL: A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health.
- SMARTRELEASE TECHNOLOGY: Their one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Item 2563118
Lather, rinse, and repeat if desired. Follow with conditioner.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamide MEA, Cocamidopropyl Betaine, PEG-3 Distearate, Disodium Laureth Sulfosuccinate, Hydrolyzed Hair Keratin, Hydrolyzed Keratin, Hydrolyzed Keratin PG-Propyl Methylsilanediol, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Aleurites Moluccanus Seed Oil, Psidium Guajava Fruit Extract, Aloe Barbadensis Leaf Juice, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Sodium Hyaluronate, Glycolipids, Sodium Cocoamphoacetate, Guar Hydroxypropyltrimonium Chloride, Propoxytetramethyl Piperidinyl Dimethicone, Citric Acid, Trisodium Sulfosuccinate, Sodium Cocoyl Glutamate, Cetrimonium Chloride, C11-15 Pareth-7, Trideceth-6, Glycerin, Benzophenone-4, Thioctic Acid, Butyl Methoxydibenzoylmethane, Allantoin, Sodium Ascorbyl Phosphate, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Fragrance/Parfum.
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Questions
Ask a QuestionQ&A
Showing 5 out of 14 Questions
- Q
Is this Sulfate free?
- Asked by LauraM
- Official Answer By Joico - Brand EngageHi Laura! Great question, the Joico K-PAK Reconstructing Shampoo is not sulfate free. To clarify, at Joico we use high quality sulfates that are cleansing enough to rid the hair of build up and debris, but not strong enough to strip hair color molecules. Our shampoos are formulated to mimic the pH of hair to ensure we are not raising the cuticular layer or causing unneeded aggression. We hope this gives you some clarification! Thanks again for your question! ✨💕Was this answer helpful to you
- Q
What scent is it/what does it smell like?
- Asked by Alana
- Official Answer By Joico - Brand EngageHi Alana! Thanks for asking. The Joico K-PAK Reconstructing Collection scent is a wonderful blend of green apple, coconut and amber. Hopefully that gives you a better idea of the amazing scent. ✨💕Was this answer helpful to you
- Q
Is the noise k pak reconstructing shampoo and conditioner better than the defy damage for curly , damaged bleach ?
- Asked by Brit
- Official Answer By Joico - Brand EngageHi Brit! Thank you for your question. Based on what you have shared the Joico K-PAK Reconstructing Collection would be a better fit for you. Hope that helps! ✨💕Was this answer helpful to you
- Q
Is it color safe?
- Asked by Libby
- Official Answer By Joico - Brand EngageHi Libby! Thanks for asking. The Joico K-PAK Reconstructing Collection is safe for color treated hair. If you are looking for color protection we would recommend the Joico K-PAK Color Therapy Collection which has African Mankettti Oil and is meant for damaged hair repair + color protection. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Joico is sulfate free?
- Asked by Faby
- Official Answer By Joico - Brand EngageHi Faby! Thanks for your question. The Joico K-PAK Reconstructing Shampoo is not sulfate free. Hope this helps! ✨💕Was this answer helpful to you
Reviews
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Most Helpful Positive Review
K-Pak to the Rescue!
Years ago when I was in high school, I severely damaged my hair to the point of melting it. I had to go to the salon after hours for an emergency rescue. The hair dresser used K-Pak Reconstructor Treatment on my hair like a mask. Told me to leave it on overnight, then come back in the morning. My ha...
Most Helpful Critical Review
The new formula is TERRIBLE.
I have been using the K-Pak line for years. It smelled good, cleansed thoroughly without drying my hair out or stripping my color (even though I wasn't using the color-treated hair formula), didn't build up - I just loved it. Imagine my surprise when I picked up a liter in the new packaging in Augu...
67 results
I would NOT buy again
Joico completely changed the Reconstruct Shampoo ingredients! I have used it for 15 years and it was awesome! This new one smells so strong and it's an awful smell! What was wrong with the old one? Why did it change?
Highly recommend!
Verified Buyer
I already see and feel a difference with my hair in 3 washes. I wash my hair every other day and by the end of day 2 (using the old brand), the top of my head would be completely greasy! I can probably go 3 days without a wash but would prefer to keep it to at 2 days.
New formula is horrible!
I'm so sad that all of their products changed. I'm not sure how they can call them the same product. These smell like cheap men's cologne and do not leave my hair as healthy. Very disappointed.
Softer stronger hair after just one use
Verified Buyer
Use this daily with the conditioner.. best team ever!
Repeat Buyer
Verified Buyer
I have medium fine color treated hair and I find this shampoo is really good at cleansing the hair well but leaves it nicely conditioned without weighing it down. I recently purchased the Joico youth lock conditioner and found this combination works great together. I usually use the kpak shampoo a few times a week, not every day. It seems to work well for my hair.