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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
This gentle but powerfully targeted shampoo goes right to the damage, lathering in lustrous, more resilient hair from the first use. Formulated with nourishing Keratin and Guajava Fruit Extract to help fortify weak strands and - big plus here - prevent future damage.
Benefits
- Repairs years of visible damage*
- Instantly doubles hair strength**
- Boosts shine
- Improves elasticity & manageability
- Gently cleanses damaged hair
- Rich lather
- When used with K-PAK RevitaLuxe
- ** Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using K-PAK Reconstructor, RevitaLuxe, or Reconstructing Conditioner
Key Ingredients
- KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.
- GUAJAVA FRUIT EXTRACT: Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage.
- EVENING PRIMROSE OIL: A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health.
- SMARTRELEASE TECHNOLOGY: Their one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Lather, rinse, and repeat if desired. Follow with conditioner.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamide MEA, Cocamidopropyl Betaine, PEG-3 Distearate, Disodium Laureth Sulfosuccinate, Hydrolyzed Hair Keratin, Hydrolyzed Keratin, Hydrolyzed Keratin PG-Propyl Methylsilanediol, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Aleurites Moluccanus Seed Oil, Psidium Guajava Fruit Extract, Aloe Barbadensis Leaf Juice, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Sodium Hyaluronate, Glycolipids, Sodium Cocoamphoacetate, Guar Hydroxypropyltrimonium Chloride, Propoxytetramethyl Piperidinyl Dimethicone, Citric Acid, Trisodium Sulfosuccinate, Sodium Cocoyl Glutamate, Cetrimonium Chloride, C11-15 Pareth-7, Trideceth-6, Glycerin, Benzophenone-4, Thioctic Acid, Butyl Methoxydibenzoylmethane, Allantoin, Sodium Ascorbyl Phosphate, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Fragrance/Parfum.
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Questions
Ask a QuestionQ&A
Showing 5 out of 12 Questions
- Q
Is the noise k pak reconstructing shampoo and conditioner better than the defy damage for curly , damaged bleach ?
- Asked by Brit
- Official Answer By Joico - Brand EngageHi Brit! Thank you for your question. Based on what you have shared the Joico K-PAK Reconstructing Collection would be a better fit for you. Hope that helps! ✨💕Was this answer helpful to you
- Q
Is it color safe?
- Asked by Libby
- Official Answer By Joico - Brand EngageHi Libby! Thanks for asking. The Joico K-PAK Reconstructing Collection is safe for color treated hair. If you are looking for color protection we would recommend the Joico K-PAK Color Therapy Collection which has African Mankettti Oil and is meant for damaged hair repair + color protection. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Joico is sulfate free?
- Asked by Faby
- Official Answer By Joico - Brand EngageHi Faby! Thanks for your question. The Joico K-PAK Reconstructing Shampoo is not sulfate free. Hope this helps! ✨💕Was this answer helpful to you
- Q
What is the pH of this product?
- Asked by pH conscious
- Official Answer By Joico - Brand EngageHi pH Conscious! Thanks for your question. All of Joico’s Shampoos & Conditioners have a pH level that mimics the natural pH of hair. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
What shampoo and conditioner are best for bleached hair. My hair is blonde and it's not damaged but I have dry hair and skin so I always try to use shampoo and conditioner that os for damaged hair. I used to use joico years ago and had switched to Redkin but I'd like to go back to Joico. I do use the Joico K-Pak color therapy every once in awhile.
- Asked by Fzybear
- Official Answer By Joico - Brand EngageHi Fzybear! Thank you for your question. Based on what you have shared, we would recommend the Blonde Life Brightening Collection or the Defy Damage Protective Collection. Hope that helps! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1I no longer recommend this product.
- 1For damaged hair
Describe Yourself
- 173 & finally allowing the grey to rule.
- 1Go getter busy with business always
- 1I am an older gal with bleached hair!!
- 1Picky shopper
- 122
Hair Type
- 4Wavy Hair
- 3Straight Hair
- 1Very Curly Hair
Most Helpful Positive Review
K-Pak to the Rescue!
Years ago when I was in high school, I severely damaged my hair to the point of melting it. I had to go to the salon after hours for an emergency rescue. The hair dresser used K-Pak Reconstructor Treatment on my hair like a mask. Told me to leave it on overnight, then come back in the morning. My ha...
Most Helpful Critical Review
The new formula is TERRIBLE.
I have been using the K-Pak line for years. It smelled good, cleansed thoroughly without drying my hair out or stripping my color (even though I wasn't using the color-treated hair formula), didn't build up - I just loved it. Imagine my surprise when I picked up a liter in the new packaging in Augu...
66 results
Best overall shampoo
Hair Type Wavy Hair
I've been using this shampoo for probably 30 years. I have left it and gone to other brands briefly, but I always come back to this one because of the way it makes my hair feel puts a lot of moisture into my hair.
Extremely damaging!!
Hair Type Wavy Hair
I bought this as a way to possibly help my already damaged hair. I had used it for 4 months and my hair has thinned out so much. My hair falls out in clumps when I finger through my hair. Scalp also soo dry and dandruff!! Awful.
I would buy this product again and again
Hair Type Very Curly Hair
My sister is a hair stylist and introduced me to this shampoo and conditioner. It is all I use now.
Not good.. hair falling out.
I've been a fan of Joico products for awhile. However, after purchasing the Kpax shampoo I noticed after a month into using both the shampoo & conditioner that my hair started to FALL OUT IN CLUMPS. I've never had an issue with any of their products but I can say with certainty that it caused hairloss. ULTA offers so many shampoos I would skip this one.
I will continue to buy this shampoo
Hair Type Straight Hair
Verified Buyer
I have been using this shampoo for 3 years now and I absolutely love it. Leaves my hair very soft and shiny
