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Summary
Highlights
This gentle but powerfully targeted shampoo goes right to the damage, lathering in lustrous, more resilient hair from the first use. Formulated with nourishing Keratin and Guajava Fruit Extract to help fortify weak strands and - big plus here - prevent future damage.
Benefits
- Repairs years of visible damage*
- Instantly doubles hair strength**
- Boosts shine
- Improves elasticity & manageability
- Gently cleanses damaged hair
- Rich lather
- When used with K-PAK RevitaLuxe
- ** Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using K-PAK Reconstructor, RevitaLuxe, or Reconstructing Conditioner
Key Ingredients
- KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.
- GUAJAVA FRUIT EXTRACT: Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage.
- EVENING PRIMROSE OIL: A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health.
- SMARTRELEASE TECHNOLOGY: Their one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Item 2563118
Lather, rinse, and repeat if desired. Follow with conditioner.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamide MEA, Cocamidopropyl Betaine, PEG-3 Distearate, Disodium Laureth Sulfosuccinate, Hydrolyzed Hair Keratin, Hydrolyzed Keratin, Hydrolyzed Keratin PG-Propyl Methylsilanediol, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Aleurites Moluccanus Seed Oil, Psidium Guajava Fruit Extract, Aloe Barbadensis Leaf Juice, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Sodium Hyaluronate, Glycolipids, Sodium Cocoamphoacetate, Guar Hydroxypropyltrimonium Chloride, Propoxytetramethyl Piperidinyl Dimethicone, Citric Acid, Trisodium Sulfosuccinate, Sodium Cocoyl Glutamate, Cetrimonium Chloride, C11-15 Pareth-7, Trideceth-6, Glycerin, Benzophenone-4, Thioctic Acid, Butyl Methoxydibenzoylmethane, Allantoin, Sodium Ascorbyl Phosphate, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Fragrance/Parfum.
Free gift with purchase
Free gift with purchase
Free brush with $40 Joico purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Questions
Ask a QuestionQ&A
Showing 5 out of 14 Questions
- Q
Is this Sulfate free?
- Asked by LauraM
- Official Answer By Joico - Brand EngageHi Laura! Great question, the Joico K-PAK Reconstructing Shampoo is not sulfate free. To clarify, at Joico we use high quality sulfates that are cleansing enough to rid the hair of build up and debris, but not strong enough to strip hair color molecules. Our shampoos are formulated to mimic the pH of hair to ensure we are not raising the cuticular layer or causing unneeded aggression. We hope this gives you some clarification! Thanks again for your question! ✨💕Was this answer helpful to you
- Q
What scent is it/what does it smell like?
- Asked by Alana
- Official Answer By Joico - Brand EngageHi Alana! Thanks for asking. The Joico K-PAK Reconstructing Collection scent is a wonderful blend of green apple, coconut and amber. Hopefully that gives you a better idea of the amazing scent. ✨💕Was this answer helpful to you
- Q
Is the noise k pak reconstructing shampoo and conditioner better than the defy damage for curly , damaged bleach ?
- Asked by Brit
- Official Answer By Joico - Brand EngageHi Brit! Thank you for your question. Based on what you have shared the Joico K-PAK Reconstructing Collection would be a better fit for you. Hope that helps! ✨💕Was this answer helpful to you
- Q
Is it color safe?
- Asked by Libby
- Official Answer By Joico - Brand EngageHi Libby! Thanks for asking. The Joico K-PAK Reconstructing Collection is safe for color treated hair. If you are looking for color protection we would recommend the Joico K-PAK Color Therapy Collection which has African Mankettti Oil and is meant for damaged hair repair + color protection. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Joico is sulfate free?
- Asked by Faby
- Official Answer By Joico - Brand EngageHi Faby! Thanks for your question. The Joico K-PAK Reconstructing Shampoo is not sulfate free. Hope this helps! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
K-Pak to the Rescue!
Years ago when I was in high school, I severely damaged my hair to the point of melting it. I had to go to the salon after hours for an emergency rescue. The hair dresser used K-Pak Reconstructor Treatment on my hair like a mask. Told me to leave it on overnight, then come back in the morning. My ha...
Most Helpful Critical Review
The new formula is TERRIBLE.
I have been using the K-Pak line for years. It smelled good, cleansed thoroughly without drying my hair out or stripping my color (even though I wasn't using the color-treated hair formula), didn't build up - I just loved it. Imagine my surprise when I picked up a liter in the new packaging in Augu...
67 results
I will continue to buy this shampoo
Hair Type Straight Hair
Verified Buyer
I have been using this shampoo for 3 years now and I absolutely love it. Leaves my hair very soft and shiny
It makes my scalp itch and smell bad.
Hair Type Straight Hair
I used this for a long time years ago and really liked it. Then I started reusing it again and I noticed after using it for a while, my hair started falling out in clumps. It also made my scalp itch a lot and smell bad. I wouldn't recommend this shampoo.
Love this product
Hair Type Wavy Hair
Verified Buyer
I started using this again (it's pricey) and within a week my hair has already regained some of its shine, strength and volume that other products completely depleted. It also smells fresh and clean.
Horrible :(
After a month of using joico my scalp is sooooo dry and flakey! Also very itchy and started getting irritated on my scalp as well! Noticed red bumps on my scalp as well :( never using this again! I spent so much on the conditioner and shampoo last week… very disappointed
K-Pak to the Rescue!
Hair Type Straight Hair
Years ago when I was in high school, I severely damaged my hair to the point of melting it. I had to go to the salon after hours for an emergency rescue. The hair dresser used K-Pak Reconstructor Treatment on my hair like a mask. Told me to leave it on overnight, then come back in the morning. My hair was so close to being shaved off. Not only did the treatment rescue my locks, it restored them to the point of being strong enough for her to correct my color. To this day I swear by K-Pak & have used the treatment off and on when my hair was in need of a health boost. Now that I'm older, my hair (among many other things) has changed. What used to be stick straight, tangle-free, shiny hair turned in to… course, dull, matted tangles. I decided to go back to my trusted brand & try the K-Pak Shampoo & Conditioner. Wow! After just 2 uses my hair is already transformed! Not only tangle free again, but so shiny & healthy! I'm just sorry I didn't use them earlier in life. How silly of me! I know everyone's hair is different, but I'd highly recommend giving it a try if you haven't. I'm so pleased with my quick results, I just had to write a review in hopes to help someone else who might be struggling with similar issues.