Rated 1.0 out of 5 stars
Most Helpful Positive Review Most Helpful Critical Review Reviewed by 13 customers New formula...After 20 years, will never buy again
T Vaughn from Peoria, IL
Will never purchase this product again. I was a faithful customer for 20+ years. Very disappointed because I can not find an alternative.
What happened to this product?
Blondie from South Carolina
When first apply seems to hold, then it falls short. Leaves a lingering smell like old hair sprays.
Want Firm back
New formula is terrible
terrijo from Peoria, IL
I have used this hairspray for almost 20 years. The old formula had terrific hold in any environment or temp. Why would a company change a formula on a product with almost a cult following? You just lost my business.
Old one was better!
Ann from California
Why did they change a good product? I have been using this hair spray for a very long time and it worked great! Now I have to find a different one.
Will not buy again
Gina from Nashua NH
I have used Joico Firm products for years, normally buying 3 at a time so I was not aware the formula had chag=nged along with the packaging. The new spray is terrible. Sticky feel and hold is not good. Trying to find a replacement brand. I don't understand why companies mess with what is working - cheaper cost to produce is usually the reason but if your sales disappear then the savings are gone.
JoiMist Firm from before - bring it back.
I would not buy this product again.
Carterst from Lawrenceburg, KY
The new product is terrible. I had previously used Joico Firm hairspray for as long as I can remember. I now have to figure out another brand to go with. Joico, you messed up big time on this one!
I will be looking for a new hairspray
Meem from St Louis
I agree with everyone else. I bought a new can about 4 -6 weeks ago. I noticed the new packaging/label, but didn't think of testing it to see if Joico changed the product. When i got home, I found out it had changed - it smells bad now. Before there really wasn't much of fragrance and that was nice.
Will Return to the store for a refund
Ginny from Beaverton Oregon
My husband and I have used the older Joico firm and loved it. This new one smells way to strong and not pleasant and does not work as well. Please bring back the old one.
New formula is terrible!
Lorrie from Utah
I have used Joico finishing spray for 15 plus years, this new formula is so bad, it does not hold, cakes into hair and pleasant smell is gone. Why do companies change things that sell good and people love?
Angry that the formula changed
Martha from TX
Unbelievably disappointed that they chose to change what was an awesome product!! It was an excellent firm hold with low scent. It no longer holds, 2 puffs of wind and hairstyle was gone.
Awful - bring back "Ice Mist" or JoiFIrm
Swede16 from MN - Minnesota
How can they do this to us? I have used the Joico Ice Mist and Fix Firm for literally as long as I can remember - and I am known for my hair.. and having "how can you hair look that good all day??" hairstyles. I have told dozens of women about this product... and my hair stood up to a windy, rainy wedding on a beach. This "stuff" won't stand up to a trip to the mailbox.... HELP !
New formula is aweful
Brendalynn from Michigan
I've been using Joico Joifix Firm Finishing Spray in the pump version for 25 years, I know this for a fact as my hairstylist used it on me when she practiced my hairstyle for my wedding, telling me it would hold my hairstyle through even humidity, which it did (it rained on our wedding day). I had it on auto order and then all of a sudden my orders stopped, much to my surprise. Upon investigating I learned the formula had changed to an aerosol, which I despise! With no other option available I decided to try the new version. In a nutshell, it stinks! I can't believe my favorite hairspray has been changed! I will need to find something comparable now, a duplicate in another brand. I think most of you reading this review are in the same boat. Hopefully, I can find something as awesome as the old version was! Joico, bring back the pump version!!!
Old one was better
lain from pennsylvania
This new formula is no good. It holds okay, but it weighs so heavy on my hair and just generally feels awful. I miss the old stuff.