This Product |
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Main Benefit |
Helps eliminate brassiness and brighten blonde tone |
Adds instant color vibrancy |
Intense repair to strengthen hair |
Helps to lock in color & restore hair surface quality |
Lock in color and smooths hair surface |
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Secondary Benefit |
Refreshes color and leaves hair soft to the touch |
Protect color between salon visits |
Adds smoothness and reduces frizz |
Adds shine & strength to colored hair |
Creates a glossy effect on hair |
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Formula/Technology |
Color refreshing purple pigments |
Antioxidant shield |
Metal purifier & silk amino acids |
Metal purifier to protect hair from harmful metals in water |
Oleology Technology helps to protect against natural lipid degeneration |
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Recommended Hair Type |
Highlighted, Blonde/Silver |
Fine & Coarse Colored Hair |
Damaged Hair |
Colored & Damaged Hair |
For All Hair Types & Safe for Colored Hair |
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Summary
Wella INVIGO Blonde Recharge Color Refreshing Shampoo, for cool blonde tones, helps to fight brass and maintain the color of blonde tones.
Benefits
- For cool blonde tones refreshes and maintains the brightness and vibrancy of natural or highlighted blondes
- This purple shampoo prevents natural or colored blonde hair from yellowing and helps eliminate brassiness, leaving it soft to the touch
- Apply to wet hair and lather
- Leave for 3-5 minutes, then rinse thoroughly
- Use with our Cool Blonde Shampoo for maximum effect
Item 2541299
Apply to wet hair and lather. Leave for 3-5 mins, then rinse thoroughly.
Precautions: Contains hair colorants. Do not apply this product if: you have ever experienced any reaction after coloring your hair, you have experienced a reaction to a temporary ''black henna'' tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, PEG-3 Distearate, Panthenol, Citric Acid, Fragrance/Parfum, Sodium Benzoate, Methylparaben, Tocopheryl Acetate, Propylparaben, Sodium Hydroxide, CI 60730/Violet 2, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Disodium EDTA, Benzoic Acid, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Citronellol, Geraniol.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Cool Ashy Blonde/Brunette
This product is hands down the BEST purple shampoo I have found; I have used 3 different ones for reference (Joico, Wella, and Kyn) and this is the only one that gives me what I'm looking for which is less brass all around. I have naturally light brown hair with goldeny blonde highlights and this sh...
Most Helpful Critical Review
good product but certainly not the best
I normally use the redken purple shampoo & conditioner as I like those best but those are a bit pricey so was trying to save a little money & try new purple products that were a bit cheaper that works just as good as redken brand & smell nice so I decided to go with this as well as the conditioner a...
139 results
Cool Ashy Blonde/Brunette
Describe Yourself Fine/Straight Hair
This product is hands down the BEST purple shampoo I have found; I have used 3 different ones for reference (Joico, Wella, and Kyn) and this is the only one that gives me what I'm looking for which is less brass all around. I have naturally light brown hair with goldeny blonde highlights and this shampoo takes EVERY bit of the golden brass tones right out. I used it for about 3 months and it turned the golden parts into a very ashy platinum blonde while make the brown parts very chocolate. My hairdresser even commented how nice it looked. It allowed me to go almost 6 months without getting my highlights touched up because everything blended so nicely. It also doesn't dye your scalp purple or dye parts of your blonde purple which is what i was experiencing with both of the other products. It also smells so good and does a good lather. It doesn't take any oil out for me but honestly I don't care because it does so good with my color. I use it maybe 2 times a week and a regular volume shampoo any other time. I can not recommend this product enough especially for the price.
Hardly made a difference to my hair
The product smells amazing. That's literally all I can say good about it. It is very very drying. I tried the conditioner as well and I would not recommend. I washed my hair with both the shampoo and conditioner and notice a ton of yellow still in my hair so I did it again and waiting 10 minutes before washing. Still nothing. The conditioner did leave little silver streaks in my hair but no significant change. Purple shampoo usually bring my hair to a white blonde, all of it. So I was super disappointed because I paid so much for both products. I couldn't get what i typically buy because my stylists was out of bussiness due to covid. But I have used it about 6 times now in hopes it will do soemthing and still lots of yellow.
Love Wella Toners, Purple Shampoo Not So Much!
Describe Yourself Natural Brunette with Bleached Blonde Hair
I love having Wella toners used in my hair at the salon, so I figured this purple shampoo would work well. I was SO wrong. It did nothing to neutralize the yellow tint in my hair. I had switched over from Fanola No Yellow --I will be going back to using that. I also tried a new purple mask, B Uniq and it worked WONDERS.
yikes
switched to this from lanza shampoo. Did this make anyone else's hair feel thin after using this ?
drying
toned my hair decently, but dried it out... matching conditioner isnt good either, this line is a pass for me.