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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
MEET A NEW KIND OF MATTE: RICH, WHIPPED AND WON'T SUCK THE LIFE OUTTA YOUR LIPS Forget the fine lines and dryness of the past-get luxe and lasting liquid color in head-turning hues that stay feeling plush and comfy.
Benefits
- Forget the fine lines and dryness of the past-get luxe and lasting liquid color in rich, head-turning hues that won't suck the life outta your lips
- High-impact color in just one swipe-in a range of shades for every skin tone
- Plush formula that delivers a smooth, lightweight texture
- Whipped formula that feels comfortable and non-drying on lips
- Dries down to a velvet-matte finish
- Doe-foot applicator for easy and precise application
How to Use:
- Gently wipe off excess product off doefoot applicator prior to application
- Define lips with doefoot applicator facing upright
- Fill in lips and gently press together
Pro Tip:
- Prep the lips prior to application by exfoliating with Pro Kiss'r Scrubstick
- Remember to blot before Fenty Icon Velvet application
Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Isododecane, Polyglyceryl-2 Triisostearate, Peg-10 Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Propylene Carbonate, Iron Oxides (CI 77491, CI 77499), Red 7 Lake (CI 15850).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I like it.
This is a richly pigmented formula with a beautiful matte velvet finish that doesn't dry out the lips. I got the color MVP, and it is an absolutely stunning true blood red. It's an absolutely iconic color in my opinion. And it's one swipe opacity. I love that even though it's a matte formula, it's ...
Most Helpful Critical Review
Not what I was looking for
The packaging of this Velvet lipstick is stylish, looks luxurious, the color of the lipstick was nice too - cool dark brown, without an orange undertone (Bread Winn'r shade). The velvety formula is very light, I didn't feel it on the lips, didn't seem to be drying. BUT there are 2 major issues for ...
508 results
TRANSFERS ALL THE TIME
For the the price you pay, you would think that it would stay put, but it feathers and transfers everywhere!!! Don't get me started on when you eat!
Smudges like craaaazy
The color is gorgeous, the finish is very flattering and I like that it doesn't instantly dry you out but instead it smears literally everywhere, never thought I was that much of a mess till trying this out. I'd feel much safer with an old fashioned lipstick which is something I rarely say these days.
Nice shade and pretty packaging but...
1st time buyer of this product. I really wanted to like it but 1. it went on thick. After fixing that 2. It dried out my lips. Kinda of made them look cracked. 3. It broke. So now the applicator doesn't get thinned out before coming out of the tube.
yes
I love it, it wears all day
Perfect ruby red but had to return cause it smudges quickly
I have been searching for the perfect RUBY RED and this had finally met my expectations. However, it smudges and transfers soooooo easily. Even after having it on for about 30 minutes to 1 hour, it still came off entirely. I am surprised at how much it comes off considering how costly it is. After several applications and much contemplation, I decided to return this product as I strongly feel that it is not worth the price of $28-30 considering how much it comes off. Color was perfect, unfortunately I had to go with my best judgement and prioritize price and longevity. On a side note, IF you are looking for that perfect "ruby red," I'd suggest Maybelline's Superstay Matte Ink liquid lipstick in the shade "Exhilorator." It's the perfect ruby red I have been looking for. Very similar if not identical to this Fenty liquid lipstick. And best of all—IT DOESN'T SMUDGE! In fact, it stays on for hooooouuurs.