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Summary
Highlights
A unique blend of pure, hydrating oils and Virtue's hair-healing Alpha Keratin 60ku in one bottle. This lightweight serum delivers the shine, softness & moisturization expected from a hair oil with the damage repair, strengthening & environmental protection that only Virtue's protein can provide.
Benefits
- Adds shine
- Leaves hair more nourished
- Makes hair stronger and silkier
Features
- For Hair Concerns: Dullness, frizz, flyaways, damaged from heat/ color/ chemical
- For Hair Types:
- STRAIGHT - Fine/Medium/Thick
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Item 2577873
Shake well before each use to mix key ingredients and activate the formula. Pump a few drops into hands and work throughout damp and/or dry hair. Style as desired.
Cyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl PEG/PPG-10/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate.
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Questions
Ask a QuestionQ&A
Showing 5 out of 10 Questions
- Q
So is this a heat protectant or not? Thank you
- Asked by Rhomett
- Official Answer By Virtue - Brand EngageHi, this product contains heat-protective qualities, however, we have yet to test the numerical value of that protection. I've asked Ulta to update the product description multiple times and they have yet to do it. I'm sorry for any confusion.Was this answer helpful to you
- Q
Does this peoduct actually have heat protecting properties? If so, up to what temperature?
- Asked by KrysM
- Official Answer By Virtue - Brand EngageHi, this product contains heat-protective qualities, however, we have yet to test the numerical value of that protection. I've asked Ulta to update the product description multiple times and they have yet to do it. I'm sorry for any confusion.Was this answer helpful to you
- Q
I usually use a leave in treatment that helps with frizz before blow drying. If I use this, do I still need to use the leave in as well or will this help with taming everything and frizz by itself?
- Asked by Cindercella
- Official Answer By Virtue - Brand EngageGreat question! Healing Oil will deliver a dose of healthier hair in every drop and adds immense shine as well. However, if you have a leave-in that you love, stick with it and allow this to act as a booster. The taming effect of the oil is lighter than a leave-in. It also compliments any styler it's added to.Was this answer helpful to you
- Q
Can i use this oil everyday?
- Asked by Vicky
- Official Answer By Virtue - Brand EngageHi! Yes, you can use it twice a day. It's light enough to fully absorb quickly, just leaving behind shine and healing.Was this answer helpful to you
- Q
With the product containing keratin, is this still safe to use on bleached hair or will it cause breakage?
- Asked by B
- Official Answer By Virtue - Brand EngageOur patented protein is bio-identical (keratin): water-based and water-soluble, meaning it never builds up. So it's hair healing, and adds shine, with no negative side effects. Just shinier, healthier hair. It works perfectly on all hair types. The more damage there is, the better it works.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
TRULY MIRACULOUS!!!
Eureka! I am obsessed with the Healing Oil! It is unlike any other hair oil I've ever used (and there were several over the past decade, as I'm a huge fan of oil for moisturizing face, body, & hair — it just makes sense to me that oil is superior to anything else — but until this, I'd just given up,...
Most Helpful Critical Review
Headache from strong smell but amazing product
After reading the reviews on this product I really had very high hopes since my hair is extremely dry and damaged. The reviews had said the smell was light & pleasant and not that strong…yet as soon as I put it on my hands the smell was overwhelming and very very strong. I will admit given the revie...
1318 results
Love this hair oil!
I was searching for a daily serum to keep my hair conditioned and decided to try the Virtue Hydrating Oil. As an African-American woman with color-processed yet natural hair that I typically wear straight, I've found this to be a great fit. It's lightweight, nourishing, and keeps my hair looking healthy without feeling greasy or weighed down.
New favorite hair oil!
I was searching for a daily serum to keep my hair conditioned and decided to try the Virtue Hydrating Oil. As an African-American woman with color-processed yet natural hair that I typically wear straight, I've found this to be a great fit. It's lightweight, nourishing, and keeps my hair looking healthy without feeling greasy or weighed down.
Smells good
It smells lovely, but that's about it. I used it consistently and followed the directions, but I never noticed an improvement in my hair health. It is too expensive to be ineffective.
Great for fine hair, amazing smell
Ive been using this hair oil for over a year now. I have pin straight, very long fine hair. This oil is hydrating and gives my hair a lovely shine without making it greasy. I get so many compliments about the smell. I use it twice a day on dry hair, then brush out with a boar bristle brush. Its the best!
The SHINE you never expected!
I got this item from a promotion, I usually don't use anything on my hair except for shampoo and conditioner so when I got it I figured I have to try other than the fact that I was curious when it claims that 100% of the customers say that they've got instant results. And so I used it after my daily hair routine, I put it on after blowdrying and I was like oh WOW! I tried using Nuxe Huile before but this is way better. I love how it makes my hair feel silky, and shiny literally instantly not to mention with only just a few drops. The smell for me is like a hint of coconut. It is def my new favorite, I don't mind adding this to my hair routine esp after blowdrying. Don't take my word for it, just try it :)