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Highlights
Summary
A unique blend of pure, hydrating oils and Virtue's hair-healing Alpha Keratin 60ku in one bottle. This lightweight serum delivers the shine, softness & moisturization expected from a hair oil with the damage repair, strengthening & environmental protection that only Virtue's protein can provide.
Benefits
- Adds shine
- Leaves hair more nourished
- Makes hair stronger and silkier
Features
- For Hair Concerns: Dullness, frizz, flyaways, damaged from heat/ color/ chemical
- For Hair Types:
- STRAIGHT - Fine/Medium/Thick
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Item 2577873
Shake well before each use to mix key ingredients and activate the formula. Pump a few drops into hands and work throughout damp and/or dry hair. Style as desired.
Cyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl PEG/PPG-10/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate.
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Questions
Ask a QuestionQ&A
Showing 5 out of 13 Questions
- Q
Is there any alcohol in the product?
- Asked by jstekker
- Official Answer By Virtue - Brand EngageThank you so much for your question! This product does not contain any drying or harsh alcohols such as ethanol, isopropyl alcohol, or alcohol denat. The ingredients you may see ending in “-ol” (like Tocopherol or certain fragrance notes) are not solvent-type alcohols—they are nourishing antioxidants or naturally occurring fragrance components required for labeling. They do not strip or dry the hair. At Virtue®, every formula is designed with the same commitment to clean, effective science. Alongside our patented Alpha Keratin 60ku® protein, this product is enriched with biotech-born protein and powerful plant-based nutrients, including: Tocopherol (Vitamin E): A potent antioxidant that helps neutralize environmental free radicals. Tahitian Gardenia Flower Extract: A sacred, age-old botanical remedy traditionally used to fortify weak or damaged hair. Kalahari Melon Seed Oil: Rich in hydrating, antioxidant properties to help protect hair from environmental stressors and moisture loss. And, like all Virtue® products, it is: Sulfate Free · Paraben Free · Phthalate Free · Synthetic Color Free · Gluten Free · Cruelty Free · Vegan We hope this helps provide clarity, and we’re always here if you have more questions!Was this answer helpful to you
- Q
Is it ok for the product to have a cloudy sediment on the bottom of a new unopened bottle?
- Asked by curly
- Official Answer By Virtue - Brand EngageThat little bit of sediment you see at the bottom is actually the Alpha Keratin 60ku® protein. Because it’s a real bioidentical keratin—not a synthetic silicone—it naturally settles when the bottle sits still. That’s why the cap says ‘shake to activate.’ A quick shake lifts the keratin back into the formula so every pump delivers the strengthening benefit. It’s totally normal and actually a sign of the real protein inside.Was this answer helpful to you
- Q
Will this cause any protein overload with everyday use?
- Asked by Jess
- Official Answer By Virtue - Brand EngageHi, Good news, you don't have to worry of over-protenizing with any of Virtue products because we have a one and only, patented protein, Alpha Keratin 60ku. Due to it being identical to the protein in your hair (plus it's water-based/water-soluble) it's impossible for it to build up. I'm a cosmetologist/colorist and have used Virtue products exclusively for 7yrs, so I can tell you first hand. :)Was this answer helpful to you
- Q
So is this a heat protectant or not? Thank you
- Asked by Rhomett
- Official Answer By Virtue - Brand EngageHi, this product contains heat-protective qualities, however, we have yet to test the numerical value of that protection. I've asked Ulta to update the product description multiple times and they have yet to do it. I'm sorry for any confusion.Was this answer helpful to you
- Q
Does this peoduct actually have heat protecting properties? If so, up to what temperature?
- Asked by KrysM
- Official Answer By Virtue - Brand EngageHi, this product contains heat-protective qualities, however, we have yet to test the numerical value of that protection. I've asked Ulta to update the product description multiple times and they have yet to do it. I'm sorry for any confusion.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
TRULY MIRACULOUS!!!
Eureka! I am obsessed with the Healing Oil! It is unlike any other hair oil I've ever used (and there were several over the past decade, as I'm a huge fan of oil for moisturizing face, body, & hair — it just makes sense to me that oil is superior to anything else — but until this, I'd just given up,...
Most Helpful Critical Review
Headache from strong smell but amazing product
After reading the reviews on this product I really had very high hopes since my hair is extremely dry and damaged. The reviews had said the smell was light & pleasant and not that strong…yet as soon as I put it on my hands the smell was overwhelming and very very strong. I will admit given the revie...
1680 results
Healing Oil
Reviewed at
I love the way this healing oil makes my hair look. It cuts down on frizz and really strengthens my hair. I use it every time I shampoo my hair.
Can't live with out it!!
Reviewed at
I love this, not oily oil! I keep a bottle at my work, another little one in my purse and one in my bathroom. The smell is light and divine. Tames the fly aways and frizzies w/o leaving my hair oily.
Worth it!
Reviewed at
This adds the moisture my hair needs without weighing it down! Keeps it shiny and very healthy looking!
Love it
Reviewed at
Seems to help moisturize my ends that tend to get dry. Hair is healthier. Doesn't weigh hair down. Smellls great.
Love
Reviewed at
This smells amazing and works great!