Size 6.7 oz|
Store & Pickup Availability
Pureology's Hydrate Soft Softening Treatment softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.
How to Use
Rated 4.61 out of 5 stars
I was sent this product complementary in exchange for my honest review. My hair feels soft after use but my hair is pretty soft to begin with so I can't say whether it would or wouldn't work better for tough, straw-like hair. I would say it delivers as far as hydration goes. My hair hasn't been staticky yet, which is nice because it usually is during wintertime. I like the thickness of the cream. I wasn't crazy about the smell. Reminded me of cheap beauty/body products, like a very fake flowery scent. I was confused on what exactly this product is though. Is it a treatment, as it says on the label or is it a conditioner. I was unsure if this was something you use between shampoo & conditioner or after. Or is it a substitute to conditioner. All it instructed was to use on shampooed hair. That could mean after washing with shampoo or added to hair with shampoo already in it. One huge pro I have for this product is that it is a really good detangler. Better than a lot of conditioners I've used. My hair is really long, all the way down past my waist. It had been in a braid for a couple days prior to using this product. I took the braid out & hopped in the shower, forgetting to brush it first. I normally have to brush my hair before shampooing or it will be a huge snarled mess. But even though the slept-in braid made my mid hair knotted/matted in the back and the shampooing process had completely tangled the ends, it still detangled the whole length of my hair from root to tip with just one application. I normally have to condition my hair 2-3 times to make it smooth and get all the tangles out. So that was very impressive. My fingers ran through easily without pulling, stretching, or breaking the hair. I feel like this product would do better if marketed as a conditioner that detangles and hydrates. I'd definitely recommend it to others for that. I would not recommend it as a specialized hair treatment or hair softener.
I recently added the Pureology Hydrate Soft Mask about once per week as part of my hair washing routine in the shower. [The directions say to use about once/week and I wash my hair 2-3 times per week.] I tried it with my Redken Blonde purple shampoo and conditioner and later with my Matrix volumizing system with the same results each time. I have dyed blonde hair that is longer than my shoulders but above my bra strap and I use products for colour protection and volume.
Each time I used this mask my hair had "flyaways" and visible split ends / choppy pieces that I normally don't see. I also changed the heat drying to air drying for a change but it didn't help. I'm sure this is a great product for some but my hair isn't the right type. I love the Pureology products I've used before so this doesn't deter me; but I won't be using this anymore.
SunshineCarolinagirl from North Carolina
This product claims to have the same ingredients listed on front but something appears to be added in. It smells like and old musky perfumy smell now. I also noticed the labeling on front is a bit different. I am not very happy because the other smelled amazing.
Hiker from Denver co
Gloria from Santa Fe Springs CA
It made my dry bleach hair so soft
Valeria from Kennewick Washington
I have several Pureology products that I love, so I was excited to try this one but it sadly was not all that great to me. It did leave my hair soft, but it did the same that Pureology's 21 leave in spray does for me, which I already have and love so I wasn't very impressed. The smell of this stuff is also way too strong. It's not a bad smell at all, just way too strong. I ended up returning this.
PghSunshine from Pittsburgh, PA
Wash and condition hair
None from W-B,Pa.
I LOVE this product and the. Whole Product line.
Mandy from Ramona
I love the smell of this softening treatment! It is so sweet and clean but not overpowering. It really left my hair feeling soft and smooth! And my split ends look to be in much better condition!
Blue bird from Los Angeles, CA
I received this product for free. I dont think it made any more than my regular conditioner. It has great packaging because it comes in a squeeze tube so you can get everything out. I hate the bottles because it is difficult and bulky to store. I dont think this added any more shine either.
Cynthia from Ohio
Use after you shampoo leave in a few minutes rinse out
Gab from Las Vegas
My hair felt soft after using it and it was extremely easy to untangle in the shower.
I like the fruity smell, not overpowering (my husband keeps saying it smells like sweet tarts haha) and it's safe for color treated hair.
Overall it's a nice addition to my hair care routine I just wish it was silicone free
I received this product for free for testing purposes
Makeup Artist from St. Augustine, FL
The Pureology mask is a gentle and effective softening mask for dry/color treated hair. Does not weight your hair down. It has a soft rose scent, which dissipates after rinsing.
Maur from Minneapolis, MN
I use this mask once a week and it has been wonderful to my long, bleached hair! It makes my hair soft but doesn't weigh it down or make it greasy. Not to mention this softening treatment makes my hair smell amazing for days after I use it! Highly recommend, and will definitely be purchasing as it has become a part of my regular hair care routine!
Adilene from Rolling Meadows, Illinois
So its been around a month that I started using this product. I love it! I have a couple of yellow tomes in my hair. It makes my hair more vibrant! Super soft! It leaves my hair oily free, tangle free, and it seems to be more straight. I will definitely be purchasing this product. I use this product 1-2 a week. I love the way my hair has transformed!
Fiorella from Miami, FL
Received this awesome mask to soften my hair, and only after one use it delivered what it says about a healthier and softer finish look. Definitely will continue using this mask to hydrate my thin and messy hair.
Stacy from Michigan
This treatment mask is amazing! Not only does it smell great, but it also leaves my hair feeling so soft and hydrated. I love every Pureology product I've tried.
Seraphina from Pensacola, FL
This was pretty fantastic. My hair is very dry and curly, but this left my hair silky and smooth. I was pleasantly surprised, in fact, by how well it worked. It also had a nice smell, which was an added bonus.
I received this complimentary product in return for an honest review.
Desiree from Auburn Hills, MI
I love this product. Use once weekly when I shower. Of course I want to use it every time it's that good. The smell OMG it's amazing. I have thick medium length lightened colored over purple hair. This product really brings out the best in my natural wave and makes it light and soft. Not coarse and heavy.
Jaclyn from Cleveland, Ga.
This product came at a perfect time, we had just had an emergency hospital stay, and my hair was sooo dry! I used it for a month. It smells nice, floral as described, but not overpowering. I did feel like I needed to use more product than other, not so natural, brands. I took away a star too because it doesn't feel as moisturizing as other (not clean) brands. But it gets the job done and feels good!
Emily from Plainfield IL
I swim in pools often, and have colored hair, so masks can be a real hair-savior! This mask left me hair super soft and smelling great! I just love it!
Becky from Florida
Great little treatment to apply to your hair once a week or so if you need a little extra TLC. My hair has been through the wringer the past few months with color removal treatments, bleach and more direct dye but this mask brought some softness back. I have been using Pureology products for years so this is a nice addition to my routine. Works great on color treated hair and smells divine.
Amelia from Portland oregon
This has helped my overly dry over process hair return to its soft self! I received complimentary
SnowQueen from CO
Subpar hydration and I did not notice any extra softness. Worst of all, the smell was cheap and did not smell of roses. Smelled like an old lady closet mixed with dry flowers. I don't mind shelling out major $$ but at least give me what I'm paying for.
Nadine Lynn from Jacksonville Fl
I use this product once a week and really love it! Such a great moisture boost for my thin and fragile hair.
Kayannyo from Oshkosh Wisconsin
I really liked how soft this made my hair. I have very fine hair and this did not weigh it down. I was not the biggest fan of the smell though
Erica from New Jersey
I received this product complimentary for review purposes. I was really impressed with this hair mask! My hair felt softer and smoother after using and I love the light rose scent. I also noticed my color looked brighter after using this mask. I would definitely purchase this on my own as I love giving my hair a little weekly pick-me-up.