PureologyHydrate Soft Softening Treatment

Name: Hydrate Soft Softening Treatment
Brand: Pureology
SKU: 2569495
Price: 41.50 USD
Availability: InStock
Rating: 4.6 (322 reviews)

Only here|Item 2569495

Ask A Question

$41.50

Size:6.7 oz

Summary

Conscious Beauty at Ulta Beauty™

Vegan
Sustainable Packaging Brand

Pureology's Hydrate Soft Softening Treatment softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.

Details

Benefits

Gives hair touchable softness
Nourishes hair
Provides extraordinary color protection
Contains less than 1% of synthetic fragrances
This product is 100% vegan
Recyclable packaging

Key Ingredients

Shea Butter: Softens hair
Almond Oil: Nourishes hair

Formulated Without

Sulfates SLC & SLES
Parabens
Formaldehydes, Formaldehyde-Releasing Agents
Phthalates
Mineral Oil
Retinyl Palmitate
Oxybenzone
Coal Tar
Hydroquinone
Triclosan & Triclocarban

How To Use

Apply a quarter-sized amount to shampooed hair, focusing on the mid-lengths and ends. Gently massage through hair. Wait 5 minutes. Rinse.

Ingredients

Aqua/Water/Eau, Cetearyl Alcohol, Dimethicone, Glycerin, Behentrimonium Chloride, Parfum/Fragrance, Amodimethicone, Cetrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Prunus Amygdalus Dulcis Oil/Sweet Almond Oil, Tocopheryl Acetate, Butyrospermum Parkii Butter/Shea Butter, Lactic Acid, Butylene Glycol, Dilauryl Thiodipropionate, Linalool, Caramel, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Limonene, Alpha-Isomethyl Ionone, Citronellol, Geraniol, Benzophenone-4, Ci 17200 / Red 33, Citric Acid.

Questions

Ask a Question

Reviews

Write A REVIEW

Hydrating, Softening Hair TreatmentI was sent this product complementary in exchange for my honest review. My hair feels soft after use but my hair is pretty soft to begin with so I can't say whether it would or wouldn't work better for tough, straw-like hair. I would say it delivers as far as hydration goes. My hair hasn't been staticky yet, which is nice because it usually is during wintertime. I like the thickness of the cream. I wasn't crazy about the smell. Reminded me of cheap beauty/body products, like a very fake flowery scent. I was confused on what exactly this product is though. Is it a treatment, as it says on the label or is it a conditioner. I was unsure if this was something you use between shampoo & conditioner or after. Or is it a substitute to conditioner. All it instructed was to use on shampooed hair. That could mean after washing with shampoo or added to hair with shampoo already in it. One huge pro I have for this product is that it is a really good detangler. Better than a lot of conditioners I've used. My hair is really long, all the way down past my waist. It had been in a braid for a couple days prior to using this product. I took the braid out & hopped in the shower, forgetting to brush it first. I normally have to brush my hair before shampooing or it will be a huge snarled mess. But even though the slept-in braid made my mid hair knotted/matted in the back and the shampooing process had completely tangled the ends, it still detangled the whole length of my hair from root to tip with just one application. I normally have to condition my hair 2-3 times to make it smooth and get all the tangles out. So that was very impressive. My fingers ran through easily without pulling, stretching, or breaking the hair. I feel like this product would do better if marketed as a conditioner that detangles and hydrates. I'd definitely recommend it to others for that. I would not recommend it as a specialized hair treatment or hair softener.My colour was fine but my hair now has split endsI recently added the Pureology Hydrate Soft Mask about once per week as part of my hair washing routine in the shower. [The directions say to use about once/week and I wash my hair 2-3 times per week.] I tried it with my Redken Blonde purple shampoo and conditioner and later with my Matrix volumizing system with the same results each time. I have dyed blonde hair that is longer than my shoulders but above my bra strap and I use products for colour protection and volume. Each time I used this mask my hair had "flyaways" and visible split ends / choppy pieces that I normally don't see. I also changed the heat drying to air drying for a change but it didn't help. I'm sure this is a great product for some but my hair isn't the right type. I love the Pureology products I've used before so this doesn't deter me; but I won't be using this anymore.

Would recommend

2023-04-07

I wear my hair slicked back in a tight bun everyday for work with quit a bit of hair product. I had been looking for a good hair mask/ deep conditioning and found this. I use this once a week after clarifying shampoo and it leaves my hair very soft and shiny.

Yes

2023-04-06

The Purology hydrate softening smells great and really makes your hair soft and shiny

I will always repurchase this!

2022-08-19

This leave my hair silky and soft. It doesn't weigh my hair down. I use it twice a week and it's lovely. Worth the price. Highly recommend.

I will never stop buying this product

2022-06-29

I Use as a leave in conditioner It smells amazing and softens My coarse thick hair so nicely!!

Love this

2022-06-26

Softens my thick coarse hair and smells so good!

PureologyHydrate Soft Softening Treatment

Summary

Conscious Beauty at Ulta Beauty™

Details

Benefits

Key Ingredients

Formulated Without

How To Use

Ingredients

Questions

Reviews

Ultamate Rewards

Ultamate Rewards Credit Card

Get Help

Our Company

Social Media

Download the App

Sign up for news and special offers.