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Summary
Highlights
Pureology's Hydrate Soft Softening Treatment softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.
Benefits
- Gives hair touchable softness
- Nourishes hair
- Provides extraordinary color protection
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Shea Butter: Softens hair
- Almond Oil: Nourishes hair
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2569495
Apply a quarter-sized amount to shampooed hair, focusing on the mid-lengths and ends. Gently massage through hair. Wait 5 minutes. Rinse.
Aqua/Water/Eau, Cetearyl Alcohol, Dimethicone, Glycerin, Behentrimonium Chloride, Parfum/Fragrance, Amodimethicone, Cetrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Prunus Amygdalus Dulcis Oil/Sweet Almond Oil, Tocopheryl Acetate, Butyrospermum Parkii Butter/Shea Butter, Lactic Acid, Butylene Glycol, Dilauryl Thiodipropionate, Linalool, Caramel, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Limonene, Alpha-Isomethyl Ionone, Citronellol, Geraniol, Benzophenone-4, Ci 17200 / Red 33, Citric Acid.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 3Once a week
- 2Deep conditioning
- 2Dry hair
- 2Hair mask
- 1I use every time I wash my hair.
Describe Yourself
- 3Colored hair
- 3Wavy hair
- 3Long hair
- 2Wavy
- 2Color treated hair
Hair Type
- 1Straight Hair
- 1Wavy Hair
Most Helpful Positive Review
Hydrating, Softening Hair Treatment
I was sent this product complementary in exchange for my honest review. My hair feels soft after use but my hair is pretty soft to begin with so I can't say whether it would or wouldn't work better for tough, straw-like hair. I would say it delivers as far as hydration goes. My hair hasn't been stat...
Most Helpful Critical Review
My colour was fine but my hair now has split ends
I recently added the Pureology Hydrate Soft Mask about once per week as part of my hair washing routine in the shower. [The directions say to use about once/week and I wash my hair 2-3 times per week.] I tried it with my Redken Blonde purple shampoo and conditioner and later with my Matrix volumizin...
327 results
Would recommend
Hair Type Wavy Hair
Verified Buyer
I wear my hair slicked back in a tight bun everyday for work with quit a bit of hair product. I had been looking for a good hair mask/ deep conditioning and found this. I use this once a week after clarifying shampoo and it leaves my hair very soft and shiny.
Yes
Hair Type Straight Hair
Verified Buyer
The Purology hydrate softening smells great and really makes your hair soft and shiny
I will always repurchase this!
Verified Buyer
This leave my hair silky and soft. It doesn't weigh my hair down. I use it twice a week and it's lovely. Worth the price. Highly recommend.
I will never stop buying this product
Verified Buyer
I Use as a leave in conditioner It smells amazing and softens My coarse thick hair so nicely!!
Love this
Verified Buyer
Softens my thick coarse hair and smells so good!