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Verb Hydrate Mask for Dry and Frizzy Hair
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Summary
Verb Hydrate Mask intensely hydrates and nourishes dry, frizzy hair. Powered by argan oil, babassu oil, moisture-locking ceramides and a softening complex, this deep-conditioning mask adds moisture and reduces frizz for silky, soft hair.
Benefits
- Hydrates hair and Reduces Frizz
- Smooths and Softens Hair
Key Ingredients
- Argan Oil: Rich in antioxidants and provides hair with moisture
- Babassu Oil: Helps lock in moisture
- Moisture-Locking Ceramide: Helps smooth hair, promote shine and increase hair elasticity
- Softening Complex: An emollient that leaves hair feeling soft and healthier
Research Results
- Provides 7x more hydration
- Reduces Frizz by 77%
- *Proven results in a third-party testing lab
Item 2624695
Apply from mid-lengths to ends. Leave in for 5-7 minutes and rinse thoroughly. Use once a week or as needed. For best results, use with Verb Hydrate Shampoo.
Aqua/Water/Eau, Glycerin, Cetyl Alcohol, Behentrimonium Methosulfate, Dimethicone, Dioctyldodecyl Dodecanedioate, Olea Europaea Fruit Oil, Stearyl Alcohol, Cetrimonium Chloride, Cetearyl Alcohol, Glycol Palmitate, Argania Spinosa Kernel Oil, Orbignya Oleifera Seed Oil, Cetearyl Olivate, Sorbitan Olivate, Ceramide 3, Ceramide 2, Ethylhexylglycerin, Glucose, Hydroxyethylcellulose, Cellulose, Quaternium-87, Betaine, Guar Hydroxypropyltrimonium Chloride, Anhydroxylitol, Xylitol, Xylitylglucoside, Arachidyl Glucoside, Polyglyceryl-10 Pentastearate, Sodium Stearoyl Lactylate, Parfum/Fragrance, Citric Acid, Behenyl Alcohol, Arachidyl Alcohol, Myristyl Alcohol, Sodium Acetate, Phenoxyethanol, Benzyl Salicylate, Hexamethylindanopyran. VHM04-J25.
Ingredients listed may vary slightly from products received. Please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
Hair Type
Most Helpful Positive Review
Silly and soft hair
I am a blonde that has hair damage and dryness from highlighting my hair and using quite a a bit of heat on it daily. I am always looking for mask to help bring back the softness and shine to my long hair. This mask did not disappoint. I applied it to my hair prior to getting into the shower. I left...
Most Helpful Critical Review
We Are Not Compatable
I like the Verb Styling Cream, was excited to try this, and was blown away... that this is seriously sold as a hydrating mask. This stuff made my hair worse than before I applied it. I have shoulder length, medium/thick 2a/2b hair and lots of it, and it's pretty healthy (I shaved my head 2 years ago...
268 results
Not my favorite
This mask ended up drying out my hair more than anything. I was also a little overwhelmed by the super strong chemical smell. I don't think I'll be repurchase this specific mask.
Hydration
Reviewed at

I love the moisture that it adds back to my hair.
Fabulous!
Reviewed at

This product works wonderfully!
New formula scent is overpowering and stinky!
Reviewed at

I have been using the Verb Hydrate Mask for years and have recommended it to many friends over the years, but I am super disappointed in the overpowering scent in the new 2025 formula 😭 it smells like a high school boy drenched in stinky/cheap cologne. The old formula had a very mild scent that wasn't noticable but the new formula is so stinky!
My new hair rescue
Reviewed at

This product leaves my hair soft and silky. I only need a small amount and comb it through after shampooing. I leave the product in my hair for about 5 minutes once a week.