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NATASHA DENONA HY-GEN Primer Serum Bronze
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Summary
HY-GEN Primer Serum Bronze reinvents the original HY-GEN Primer Serum in a universal bronzy hue. Hyaluronic acid, peptides & powerful humectants provide a silky-sheer consistency & hydrate the skin for up to 72 hrs. While controlling oil, it preps and leaves the skin with a sun-kissed, dewy finish.
Key Ingredients
- Hyaluronic Acid
- Natural Sugars
- Microalgae
- Hydrogenated Castor Oil
Benefits
- Dual Functions: Oil Control: Reduces T-zone shine by managing excess oil
Features
- Mineral Oil-Free
- Talc-Free
- Vegan
- Alcohol-Free
- Silicon-Free
- Hypoallergenic
- Paraben-Free
Item 2640478
This versatile formula can be used either as a serum, incorporated into your skincare routine for an all-day tinted radiant finish or as a primer under makeup to ensure long-lasting hold. Evening the skin tone for a natural, no-makeup-makeup look, this hydrating serum makes the perfect primer for summertime.
As a SERUM: Apply 3-4 drops on a clean face and neck before moisturizer. Use daily to improve skin's appearance over time.
As a PRIMER: For a blurring, bronze illuminating, and pore-refining finish, gently pat 3-4 drops into the skin and allow to absorb before applying foundation.
Aqua (Water/Eau), Isopentyldiol, Butylene Glycol, Glycerin, Synthetic Fluorphlogopite, Polyester-5, Polyacrylate Crosspolymer-11, PPG-26-Buteth-26, Caprylyl Glycol, Propanediol, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Polyglyceryl-10 Eicosanedioate / Tetradecanedioate, Ethylhexylglycerin, Hexylene Glycol, Parfum (Fragrance), Pentylene Glycol , Sodium Hyaluronate, Citric Acid, Fructose, Sodium Hydroxide, Urea , Potassium Hydroxide, Sodium Phosphate, Linalool, Allantoin, Maltose, Sodium Chloride, Sodium Lactate, Sodium PCA, Trehalose, Citronellol, Nonapeptide-1, Glucose , Tetraselmis Suecica Extract, Prunus Persica Fruit Extract (Prunus Persica (Peach) Fruit Extract), Tocopherol, Sodium Benzoate, Lactic Acid, Potassium Sorbate, Disodium Phosphate. May Contain: CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides).
WARNING: This product can expose you to chemicals which are known to the state of California to cause cancer
Learn more at www.P65Warnings.ca.gov
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
New HG Primer
The short review is that I've really come to love this dual-purpose product as a primer! The long answer is that it took a few tries to find the best application method and use for my skin, but that I'm glad I gave it a fair shot. I first tried using it as a serum, which was not a good fit for me. ...
Most Helpful Critical Review
Wanted a Bronze Goddess Glow, Got the Sahara Desert Inst
As a fair-skinned woman in my mid-40s, my relationship with the sun is basically: I don't tan, I just collect freckles like Pokémon. So I was excited to try this bronze primer serum for a little healthy glow without risking becoming a human lobster. Unfortunately, this product and my dry skin were ...
386 results
Sticky patchy mess
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

This product was too dark and very sticky. I waited five minutes before putting my skin tint and blush on top, and every time it created a patchy mess. Couldn't make it work, had to remove my makeup each time.

Obsessed
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

Absolutely obsessed with this primer serum! It gives a gorgeous natural bronze glow, feels incredibly hydrating, and makes my skin look healthy and radiant. It works perfectly under makeup or on no-makeup days when I just want a fresh, sun-kissed look. A little goes a long way, and the finish is beautiful every time.

Wanted a Bronze Goddess Glow, Got the Sahara Desert Inst
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

As a fair-skinned woman in my mid-40s, my relationship with the sun is basically: I don't tan, I just collect freckles like Pokémon. So I was excited to try this bronze primer serum for a little healthy glow without risking becoming a human lobster. Unfortunately, this product and my dry skin were not a match made in heaven. I tried it both with and without moisturizer underneath, and either way it dried my skin out like the Sahara Desert. By the end of the day, every dry patch I didn't know I had was suddenly introducing itself. The color was also a little off for me. Instead of developing into a nice bronzed glow, it oxidized slightly and pulled more orange than bronze. I was able to tone that down with foundation, so I could have lived with the color issue. The deal-breaker was the dryness. Because it left my skin so dehydrated, my makeup ended up looking cakey and emphasizing texture that normally isn't noticeable. A glow product should make me look radiant, not like I've been wandering the desert searching for water. If you have very dry skin, especially mature skin, I'd proceed with caution. For me, the drying effect outweighed any bronzing benefits, and I wouldn't recommend it.
I would definitely recommend
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I've been using the Natasha Denona HY-GEN Bronze Energizing & Hydrating Primer Serum for a few weeks now, and honestly, it surprised me in a good way. At first, I wasn't sure if it was just another "extra step" in my routine, but it actually feels like skincare and makeup prep in one. The texture is lightweight—more like a serum than a typical primer—and it absorbs quickly without leaving that silicone-heavy feeling some primers have. My skin tends to get a little dry, especially around my cheeks, and this gave me a nice hydrated, slightly glowy base without looking greasy. The bronze tint is very subtle. On my medium skin tone, it doesn't look like makeup—it just gives a soft warmth and healthy glow, which I really like on no-makeup days. When I do wear foundation, it sits really nicely on top and doesn't pill or separate. One thing I noticed is that my skin looks more "alive" throughout the day. It doesn't cling to dry patches, and my makeup holds up better, especially in longer shifts. It's not super mattifying, so if you're oily, you might still need a setting powder—but for normal to dry skin, it's really comfortable. The only downside for me is the price. It definitely feels like a luxury product, so I use it more intentionally rather than every single day. Overall, it's one of those products that makes your skin look healthy and effortless—not overdone. If you like a natural, hydrated glow and want something that bridges skincare and makeup, it's worth trying.
I would buy again!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

This gives a great, bronzy glow to my skin! Love using it either under my moisturizer or after moisturinzing and as a primer! Also, great for weekends for a make-up free look!