Tab through the images or use the previous or next buttons to navigate each product image
FENTY BEAUTY by Rihanna Hella Thicc Volumizing Mascara
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Members earn up to 4X points on purchases & services thru 7.18. Excludes UB Marketplace™.
Summary
Build irresistibly thick and lifted lashes with every stroke of the longwear FENTY Hella Thicc Volumizing Mascara. The ultra-creamy, ultra-black formula features a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless.
Benefits
- Hella big, hella bold, hella thick lashes that go beyond volume. The full-bodied formula delivers an voluptuous and curvaceous lash effect that will have everyone turnin’ heads.
- Ultra-black, longwear formula
- The extreme volume creates an unreal dramatic lash effect
- Sweat-, humidity-, & transfer-resistant
- Tapered brush & full-bodied formula to coat, curl & lift lashes
Item 2608612
HOW TO: - Before Application: Gently wipe off excess product off tip of mascara wand prior to application
Wiggle brush at the base of the lashes to build volume, continue to work product to tips of lashes
This formula was designed to grip onto every lash for max volume - make sure to coat your lashes from the base to the tip
It's buildable, so layer as much as you need to reach your desired effect
PRO TIPS:
Apply one eye at a time to allow mascara to dry between layers for best application
Using the mascara wand, brush lashes in three directions to desired thickness: Inner lashes in towards nose, center up towards brow and outer corner towards ear for full fanned-out effect.
Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'abeille, Paraffin, Glyceryl Stearate, Oryza Sativa Cera/Oryza Sativa Rice) Bran Wax, Butylene Glycol, Palmitic Acid, Acacia Senegal Gum, Polybutene, Vp/Eicosene Copolymer, Aminomethyl Propanol, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Stearic Acid, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Ethylhexylglycerin, Polyester-4, Sodium Benzoate, Disodium Phosphate, Sodium Phosphate, Tocopherol, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
NARS
Light Reflecting Advanced Skincare Foundation
MAC
Studio Fix Powder Plus Foundation with 24HR Oil Control + Blur-Matte Finish
Too Faced
Born This Way Super Coverage Multi-Use Concealer
MAC
Studio Fix Fluid SPF15 24HR Matte Foundation + Oil Control
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Benefit Cosmetics
BADgal BANG! Volumizing Mascara
Grande Cosmetics
GrandeLASH-MD Lash Enhancing Serum
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
RMS Beauty
Straight Up Volumizing Peptide Mascara
Benefit Cosmetics
They're Real Lengthening Mascara
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
It Does Give You Hella Thicc Lashes
I received this product in exchange for my honest review This Fenty Hella Thicc Mascara definitely gives you fuller, hella-thicc lashes but I'm not completely sold on the technique. First off, the packaging is great fun, different, and creative. Second, they made this in a brown shade, which is wha...
Most Helpful Critical Review
I would not buy this product again
The outside packaging of this product is nice. The actual container the mascara is in is also nice because it is shaped differently and has some weight to it. It is also easy to hold. When I first applied the mascara, it started a little clumpy but I thought maybe just because it is brand new tha...
1590 results
More Lengthening than Volumizing
[I received this product in exchange for my honest review] I had high expectations for this mascara based on the claims, but it didn't quite deliver the volume I was hoping for. Instead of making my lashes look thicker, I found that it mainly lengthened them. If you're looking for a more natural, elongated lash look, you'll probably enjoy it, but it wasn't as dramatic as I expected. The formula wears well throughout the day without much flaking or smudging, which I appreciated. However, the large brush made it a little difficult to apply neatly, especially on my inner corners. It also started to get slightly clumpy after a second coat. Overall, it's a decent mascara, but I was expecting more volume than length. I don't think it's a bad product, it just didn't live up to its "Hella Thicc" name for me.
It's Okay
[I received this product in exchange for my honest review] This mascara is okay, nothing special. I expected more since I've tried other products from this brand and loved it. The images attached is what the mascara looks like with two coatings. It brushes on easily and can be taken off easily as well. However, I did find that this mascara works best when applied over a different mascara.
Terrible applicator wand
[I received this product in exchange for my honest review] Gorgeous mascara - but I can't give it a full 5 stars because I cannot stand the applicator wand. I'm shocked that in 2026, any company would still use an old spooly wand that clumps, and poorly spreads the mascara across your lashes. This is such a disappointment for such a beautiful product (once you get it on.) Honestly, this takes twice as long to apply just for how tedious getting it on evenly and smoothly is. The only other issue I encountered was that more than once the product ended up on top of my eyelids after wearing outdoors on rather hot days. I'm not sure if I was sweating, and this transferred because it isn't waterproof, but I need to be careful about wearing this outdoors for extended periods of time, otherwise I need to be diligent checking that it hasn't smeared across my lids. I like the product, but really hope they change wands.
Love it
[I received this product in exchange for my honest review] Fenty Beauty Mascara Hella Thicc delivers bold, dramatic volume with a dense, build able formula that fans and lifts lashes without feeling overly stiff. The Wand coats evenly, minimising clumps, and holds curl well throughout the day. Great for a full-glam look.
Nice
[I received this product in exchange for my honest review] Make me feel so confident. Easy to use and carry on my purse. Really cute package desing and transfer so perfect. Highly recommend for people with short eyelashes.