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Summary
Good Apple Lightweight Full-Coverage Concealer is an extreme long-wear, crease-resistant concealer with the same hydrating, lightweight full coverage as KVD Beauty's iconic Good Apple Foundation.
Benefits
- KVD Beauty's iconic Good Apple Foundation is now a concealer for all skin types
- Undetectable feel with unforgettable coverage for undereyes and beyond
- Get all of the pigment, without the weight
- Good Apple Concealer blends out easily for a natural, skin-like finish
- Ultra-concentrated with InterLace Pigments that seamlessly stretch over skin for crease-resistant coverage and a brighter look
- Designed with undereyes in mind, the applicator mimics your fingertip for precision + a soft-touch feel
- Fully recyclable box and tube
- 100% vegan
Key Ingredients
- Antioxidant-rich apple extract helps nourish the delicate eye area
- Raspberry stem cells provide deep moisturizing benefits for all-day comfort and hydration
Features
- In a consumer study on 33 volunteers:
- 97% of users agree this product delivers buildable and comfortable full coverage
- 97% of users agree this product has a natural, skin-like finish
- 97% of users agree this product is not cakey and feels amazing on the skin
Item 2591764
FIND YOUR SHADE
Choose your shade based on the coverage you want:
HIDE BLEMISHES: Use the shade that's closest to your skin tone.
WAKE UP + HIGHLIGHT: Choose a shade that's 1-2 shades lighter than your skin tone.
CANCEL PURPLE//BLUE: Pick a shade with a yellow or golden undertone to balance. - BRIGHTEN DISCOLORATION: Grab a shade with a peach or copper undertone to color correct.
CONCEAL
- Use the applicator to smoothly apply concealer under your eyes, or anywhere you want more coverage.
- Blend it out with a damp beauty sponge or small brush, or tap it into skin with your fingers.
PRO TIP: When spot concealing, let Good Apple Concealer sit on skin for 30 seconds before blending it out for boosted coverage.
HIGHLIGHT
- Use a shade lighter than your skin tone to accent the high-points of your face. Think: Under eyes blended out to your cheekbones, down the bridge of your nose, in the center of your forehead and your chin.
Aqua/Water/Eau, Dimethicone, Caprylyl Methicone, Trimethylsiloxysilicate, Alcohol Denat., Caprylic/Capric Triglyceride, Isododecane, PEG-12 Dimethicone/PPG-20 Crosspolymer, Sorbitan Isostearate, Phenyl Trimethicone, Butylene Glycol, Sodium Potassium Aluminum Silicate, BIS-Hydroxyethoxypropyl Dimethicone/IPDI Copolymer Ethylcarbamate, Caprylyl Dimethicone Ethoxy Glucoside, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, DI-C12-13 Alkyl Tartrate, Triethoxycaprylylsilane, Phenoxyethanol, Sodium Chloride, Alcohol, Potassium Sorbate, Sodium Dehydroacetate, Silica, Alumina, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyphenylsilsesquioxane, Glycerin, Tocopheryl Acetate, Tocopherol, Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
I would buy again
I've seen other reviews where this concealer dries out the under eye area. I have dry skin, and live in a dry state. Before applying I put on eye cream, and then facial moisturizer. I do not have this problem with the concealer setting into fine lines, and it does not appear drying for my skin. Once...
Most Helpful Critical Review
Have a few issues
I have a birthmark under my eye as well as some dark discoloration around my mouth which is why I gravitate toward products that claim to be full coverage. Typically, even other full coverage products I try need more than one layer in order to completely cover my birthmark. With that being said, I w...
137 results
great concealer
i know it sounds fake but i bought this myself when it went on sale and i love it. i do have normal to oily skin. i do put my concealer on Before foundation. and i boend out with a brush maybe 2 dots worth of concealer. so maybe its in how you apply but this concealer has been amazing light weight full coverage. mixes with all my foundations so far.
Wrong shade filled in L107
I bought this online a couple weeks ago. My neighborhood Ulta had been for a few weeks and I jumped on the chance to get it online as soon as it became available. To build context, I've been using this concealer for almost 5 years, even before Kat Von Dee sold the company and I'm very sure of my shade ranges. When the package arrived it looked strange out of the box, like it was darker. I did a swatch and sure enough, it was absolutely the wrong shade in the correct bottle. The shade I received was intensely yellow, no cool undertones and obviously didn't match my face. Something must have happened at the factory with filling because when I went to my Ulta, they had torn down the KVD spot and moved it. I talked with a manager about trying to return it (which they did) but she told me that they were also sent the incorrect products. I'm hesitant to buy online again because of what happened but I love this formula. Hopefully the formula itself hasn't changed.
It's only good for a few hours
When i first got this, it was smazing! After a few months the product began to seperate and have a bluish watery substance on the applicator. The concealer settled into all my fine lines and began looking dry and cakey after a few hours. Luckily i bought it on sale because i havent even used the whole bottle and now its garbage. This might be good for you if you dont need something long wearing
Best concealer ever !
I have been buying concealers for 30 yrs trying every time a different one. This one is far one of the very best I ever had. It stays all day long, the color is pefevtly matching my skin and does not go into my lines.
Best concealer I've tried
Ive tried lots lf concealers including too faced, estee, nars, tarte, etc by far THIS is the best yet. Blends quickly and easily into foundation, has a flawless transfer free finish. If you work in retail/sales and need makeup that will keep you looking good all day in all types of weather and dont want to be touching up throughout the day, this is the one to get!