Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
Good Apple Lightweight Full-Coverage Concealer is an extreme long-wear, crease-resistant concealer with the same hydrating, lightweight full coverage as KVD Beauty's iconic Good Apple Foundation.
Benefits
- KVD Beauty's iconic Good Apple Foundation is now a concealer for all skin types
- Undetectable feel with unforgettable coverage for undereyes and beyond
- Get all of the pigment, without the weight
- Good Apple Concealer blends out easily for a natural, skin-like finish
- Ultra-concentrated with InterLace Pigments that seamlessly stretch over skin for crease-resistant coverage and a brighter look
- Designed with undereyes in mind, the applicator mimics your fingertip for precision + a soft-touch feel
- Fully recyclable box and tube
- 100% vegan
Key Ingredients
- Antioxidant-rich apple extract helps nourish the delicate eye area
- Raspberry stem cells provide deep moisturizing benefits for all-day comfort and hydration
Features
- In a consumer study on 33 volunteers:
- 97% of users agree this product delivers buildable and comfortable full coverage
- 97% of users agree this product has a natural, skin-like finish
- 97% of users agree this product is not cakey and feels amazing on the skin
FIND YOUR SHADE
Choose your shade based on the coverage you want:
HIDE BLEMISHES: Use the shade that's closest to your skin tone.
WAKE UP + HIGHLIGHT: Choose a shade that's 1-2 shades lighter than your skin tone.
CANCEL PURPLE//BLUE: Pick a shade with a yellow or golden undertone to balance. - BRIGHTEN DISCOLORATION: Grab a shade with a peach or copper undertone to color correct.
CONCEAL
- Use the applicator to smoothly apply concealer under your eyes, or anywhere you want more coverage.
- Blend it out with a damp beauty sponge or small brush, or tap it into skin with your fingers.
PRO TIP: When spot concealing, let Good Apple Concealer sit on skin for 30 seconds before blending it out for boosted coverage.
HIGHLIGHT
- Use a shade lighter than your skin tone to accent the high-points of your face. Think: Under eyes blended out to your cheekbones, down the bridge of your nose, in the center of your forehead and your chin.
Aqua/Water/Eau, Dimethicone, Caprylyl Methicone, Trimethylsiloxysilicate, Alcohol Denat., Caprylic/Capric Triglyceride, Isododecane, PEG-12 Dimethicone/PPG-20 Crosspolymer, Sorbitan Isostearate, Phenyl Trimethicone, Butylene Glycol, Sodium Potassium Aluminum Silicate, BIS-Hydroxyethoxypropyl Dimethicone/IPDI Copolymer Ethylcarbamate, Caprylyl Dimethicone Ethoxy Glucoside, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, DI-C12-13 Alkyl Tartrate, Triethoxycaprylylsilane, Phenoxyethanol, Sodium Chloride, Alcohol, Potassium Sorbate, Sodium Dehydroacetate, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyphenylsilsesquioxane, Alumina, Tocopheryl Acetate, Glycerin, Tocopherol, Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored Products
12 items
Use previous and next buttons to navigate the slides of the Sponsored Products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I would buy again
I've seen other reviews where this concealer dries out the under eye area. I have dry skin, and live in a dry state. Before applying I put on eye cream, and then facial moisturizer. I do not have this problem with the concealer setting into fine lines, and it does not appear drying for my skin. Once...
Most Helpful Critical Review
Have a few issues
I have a birthmark under my eye as well as some dark discoloration around my mouth which is why I gravitate toward products that claim to be full coverage. Typically, even other full coverage products I try need more than one layer in order to completely cover my birthmark. With that being said, I w...
133 results
I would for sure buy this again it's my favorite concealer
LOVEE my favorite. i've tried so many other full coverage concealers and they just don't compare to this one. the coverage is so good and so is the formula. people r saying it's very drying, i have dry skin and i dont have that problem i put an eye cream before i apply the concealer.
Wanted to love
I think this concealer is great for people with No texture..I've been trying it out for a week now (I have red and acne prone skin) And with multiple primers it just looks patchy and weird.
Tried it twice. Wasted my money.
So, this is a good concealer but only if you will only use ththis concealer and will use it every single day. The first time I bought it it separated in 3 months and got a weird green liquid inside the tube. I tossed it and figured maybe I got a one-off bad one. I waited about a year and bought a second. That one did the same thing but in about 2 months this time. This concealer is very high coverage and a matter formula so it can set itself. It really is a beautiful concealer but the formula is unstable. Given the very small amount needed I have found that it is impossible to use this before it expires and separates. The cost is too expensive for the actual amount you get to use before having to toss it out.
Great concealer, horrible packaging
I will never purchase again because of how terrible the container is. Product leaks out and gets SO goopy and messy. I loved the concealer but the absolute mess the container makes is a deal breaker.
Best concealer I ever used!!
In my personal experience, this concealer brightens without looking fake or unnatural and I find it to be easy to blend when wearing primer underneath. I wish it lasted longer but I may just need a new setting spray. All in all, better than tarte or any other brand I tried. KVD sponsor me!!