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Summary
Good Apple Lightweight Full-Coverage Concealer is an extreme long-wear, crease-resistant concealer with the same hydrating, lightweight full coverage as KVD Beauty's iconic Good Apple Foundation.
Benefits
- KVD Beauty's iconic Good Apple Foundation is now a concealer for all skin types
- Undetectable feel with unforgettable coverage for undereyes and beyond
- Get all of the pigment, without the weight
- Good Apple Concealer blends out easily for a natural, skin-like finish
- Ultra-concentrated with InterLace Pigments that seamlessly stretch over skin for crease-resistant coverage and a brighter look
- Designed with undereyes in mind, the applicator mimics your fingertip for precision + a soft-touch feel
- Fully recyclable box and tube
- 100% vegan
Key Ingredients
- Antioxidant-rich apple extract helps nourish the delicate eye area
- Raspberry stem cells provide deep moisturizing benefits for all-day comfort and hydration
Features
- In a consumer study on 33 volunteers:
- 97% of users agree this product delivers buildable and comfortable full coverage
- 97% of users agree this product has a natural, skin-like finish
- 97% of users agree this product is not cakey and feels amazing on the skin
Item 2591755
FIND YOUR SHADE
Choose your shade based on the coverage you want:
HIDE BLEMISHES: Use the shade that's closest to your skin tone.
WAKE UP + HIGHLIGHT: Choose a shade that's 1-2 shades lighter than your skin tone.
CANCEL PURPLE//BLUE: Pick a shade with a yellow or golden undertone to balance. - BRIGHTEN DISCOLORATION: Grab a shade with a peach or copper undertone to color correct.
CONCEAL
- Use the applicator to smoothly apply concealer under your eyes, or anywhere you want more coverage.
- Blend it out with a damp beauty sponge or small brush, or tap it into skin with your fingers.
PRO TIP: When spot concealing, let Good Apple Concealer sit on skin for 30 seconds before blending it out for boosted coverage.
HIGHLIGHT
- Use a shade lighter than your skin tone to accent the high-points of your face. Think: Under eyes blended out to your cheekbones, down the bridge of your nose, in the center of your forehead and your chin.
Aqua/Water/Eau, Dimethicone, Caprylyl Methicone, Trimethylsiloxysilicate, Caprylic/Capric Triglyceride, Phenyl Trimethicone, Alcohol Denat., PEG-12 Dimethicone/PPG-20 Crosspolymer, Isododecane, Sorbitan Isostearate, Butylene Glycol, BIS-Hydroxyethoxypropyl Dimethicone/IPDI Copolymer Ethylcarbamate, Caprylyl Dimethicone Ethoxy Glucoside, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, DI-C12-13 Alkyl Tartrate, Triethoxycaprylylsilane, Phenoxyethanol, Sodium Chloride, Alcohol, Potassium Sorbate, Sodium Dehydroacetate, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyphenylsilsesquioxane, Sodium Potassium Aluminum Silicate, Tocopheryl Acetate, Silica, Tocopherol, Alumina, Glycerin, Bismuth Oxychloride (CI 77163), Black 2 (CI 77266) (Nano), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Holy grail
The KVD Beauty Good Apple concealer from their new line. It has become an absolute staple in my makeup routine and I can confidently say it's my holy grail product. First off, the lightweight formula is a game-changer. It feels so comfortable on the skin, almost as if you're not wearing any makeup ...
Most Helpful Critical Review
Challenging at first, but pretty with practice.
I got the lightest shade and was pleasantly surprised that it was a little too light for me. I'm almost always the lightest shade in everything, so the shade range for these are outstanding. As far as performance, it didn't move if it was set properly (my favorite combo was a longwear setting spra...
778 results
5 Stars
Verified Buyer
Reviewed at

Perfect
5 Stars
Verified Buyer
Reviewed at

This is a great product! I will definitely buy it again. The coverage is perfect and blends in so well.
Perfect coverage
Exact color needed great coverage
The product is baaad inside
Verified Buyer
Reviewed at

The product is baaad inside too much water and oil !!!!!!
The best concealer I've ever
Verified Buyer
Reviewed at

The best concealer I've ever bought didn't even get the chance to open it. The housekeeper threw it away still in the box! too good for this world apparently :u1F972: