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Summary
Meet your everyday, your-lashes-but-better mascara. This next-level tubing formula wraps each lash in lightweight tubes to deliver soft length, healthy-looking definition, and naturally fanned-out lashes that feel comfortable all day.
Benefits
- YOUR LASHES, BUT BETTER: This next-level tubing mascara naturally enhances every lash with soft length, root-to-tip strength, and long-wearing, fanned-out definition.
- SMUDGE-PROOF & FLAKE-FREE: No more raccoon eyes. Lightweight tubing technology wraps each lash for all-day wear that won't smudge, flake, clump, or budge.
- LASH SERUM INGREDIENTS: Infused with Biotin (Vitamin B7), Peptides and Red Clover Extract to support lash repair, natural lash growth, and stronger lashes over time.
- EFFORTLESS REMOVAL: Unlike traditional waterproof mascaras, our tubing formula slides off with just warm water—no rubbing, tugging, or harsh makeup removers needed.
- OPHTHALMOLOGIST-TESTED FOR SENSITIVE EYES: Formulated with sensitive eyes in mind and suitable for contact lens wearers. Clinically evaluated by an ophthalmologist and shown to be non-irritating after 30 days of daily use.
- SUSTAINABLE PACKAGING: Made with 70% post-consumer recycled (PCR) materials.
- VEGAN, CRULETY-FREE, GLUTEN-FREE, PARABEN-FREE, SULFATE-FREE, FREE OF CARBON BLACK, NO PFAS
Key Ingredients
- Peptides & Red Clover Extract: Targets lashes at the source to help them look longer, thicker, and stronger.
Vitamin B7 (Biotin): Fortifies lashes with superior strength to help prevent future lash breakage. Pea Sprout Extract: Amino acid-rich ingredient nourishes brittle lashes and boosts your natural hair growth. Shea Butter: Deeply conditions every hair for healthy, fluttery, glossy lashes.
Key Notes
- The clean, long-wearing formula is four years in the making and won't smudge, budge, clump, or flake. Powered by lash-loving ingredients like Biotin (Vitamin B7) and Peptides, it helps support stronger, healthier-looking lashes with every wear. Ophthalmologist-tested and formulated with sensitive eyes in mind.
Item 77005039
How to use: Apply mascara at the base of your lashes and sweep upward from root to tip, coating each lash for instant length and definition. Designed to be one coat and done, but for added impact, allow each coat to dry for a few seconds before layering.
How to remove: Unlike traditional mascaras, our tubing formula removes effortlessly with warm water. The lightweight tubes gently slide off each lash—no scrubbing, tugging, or harsh removers needed.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Wonderful products just keep making!!!
Love your products!! I love the fact that you brand works for women of all age brackets! And especially love that your products are specifically designed for older women! The issues that I usually encounter with most makeup brands is that they're not designed to meet with most women's issues!! I per...
Most Helpful Critical Review
Different, But Not Perfect
While I do like this mascara overall, I have to disagree with the claims that it is sweat-proof and easy to remove. In my experience, the only reliable way to remove it is with very warm to hot water. Since sweat is essentially warm moisture, I Don't find the sweat-proof claim entirely accurate. I a...
2798 results
Perfect Mascara
Reviewed at
I love Alleyoop mascara - no other mascara makes my lashes as big and fluttery, but I bought this because the brown eyelashes looked cute on the model. You can't tell it from black mascara and I asked several people. Meh.
Pros and Cons
Reviewed at
While I love that this mascara doesn't smudge or flake at all - a plus for my sensitive eyes - I find that the applicator clumps my lashes together. The look is more chunky and less lash-defined than I would like.
Worth a try
Reviewed at
This is a nice quality mascara. I wear it with other colorful make up so the color doesnt stand out too much. No one has commented saying they notice it specifically. The container is heavy, especially the handle of the mascara, which seems strange. Shipping was 3-5 days. I will probably stick to regular mascara because its cheaper.
Not good
Reviewed at
Didn't even last 5 hrs before needing to reapply. Was hard to remove and pieces of sticky gooey black hard to remove from skin. Made eyes itchy and watery.
Products
Reviewed at
Quality products.