Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Summary
Highlights
dpHUE Gloss+ is a semi-permanent deep conditioning formula that deposits rich color in just 3-20 mins. The Gloss+ family includes 13 available hydrating pigmented shades and 1 sheer hue, leaving hair soft, luminous, and deeply moisturized for up to 8 washes.
Benefits
- Color boost with crazy healthy shine
- Works on natural or color treated hair
- Deep conditioning treatment
- Semi-permanent results
- Can be used as often as desired without any damage to hair
- No peroxide, ammonia or mixing
- Available in many shades
- Shades match and can be used with dpHUE Permanent Root Touch-Up Kit and dpHUE Color Touch Up Spray
- Cruelty-free and vegan
- 2022 Harper's Bazaar "Best Gloss" Hair Award Winner
Formulated Without
- Parabens
- Sulfates
- Phthalates
- Gluten
Item 2544605
Apply to clean, damp hair. Leave on for 3-20 minutes, depending on desired effect. Rinse thoroughly. Use as needed, whenever you want a color boost and to add extra shine. Lasts up to ten shampoos. All Gloss+ shades can be mixed with Sheer to create your ideal Gloss+ shade.
Water/Aqua/Eau, Cetearyl Alcohol, Propylene Glycol, Behentrimonium Chloride, Dimethicone, Polyquaternium-10, Triethanolamine, Parfum (Fragrance), Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Basic Blue 99, Basic Brown 17.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free ACV Overnight Hair Serum deluxe sample with dpHUE Gloss+ purchase (valid thru 8/2/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 271 Questions
- Q
I had a light balayage, I wanted to bring back the light copper tones I originally had from the salon…I bought the "copper" color in store and this is just straight red lol. Will this eventually fade over time back to my blonde or did I just screw my hair up?
- Asked by AKim
- Official Answer By dpHUE - Brand EngageNo worries—you didn’t mess up your hair! Gloss+ is a semi-permanent color, so it will fade gradually with each wash, especially on pre-lightened or porous hair. Since Copper is one of our most vibrant shades, it can come through bolder than expected, especially on blonde or balayaged hair. We recommend matching the Gloss+ shade that is the closest to the light part of your hair. If you have blonde balayage with a slightly reddish tone, try our Strawberry shade for a few minutes on a few hair strands. For next time, a good rule of thumb is to match your Gloss+ shade to the lightest part of your hair for a more balanced result. In the meantime, you can help the color fade faster by washing with a clarifying shampoo and rinsing with warm water. And don’t worry—your blonde isn’t gone for good!Was this answer helpful to you
- Q
My hair is very bleached out from the sun. What color would you recommend for hair that's almost white?? Just trying to tone it down a bit.
- Asked by Renée
- Official Answer By dpHUE - Brand EngageIf your hair is nearly white and you’re looking to tone it down, we’d recommend checking out our Gloss+ Toning Purple for Blonde & Silver Hair. It’s made to gently neutralize unwanted yellow or brassy tones while adding shine and softness. Gloss+ Golden Blonde, on the other hand, adds warmth—so it may make your hair appear more golden rather than cooler. A quick strand test is always a good idea to see how your hair reacts!Was this answer helpful to you
- Q
Can you use the Gloss+ at the same time as Root Touch-Up?
- Asked by BB
- Official Answer By dpHUE - Brand EngageYou can definitely use both—just not at the exact same time. We recommend applying your Root Touch-Up Kit first to cover grays or regrowth at the roots. Once that’s rinsed, follow up with Gloss+ to refresh your mids to ends with added shine and tone. Using them together in this order gives you the best all-over result!Was this answer helpful to you
- Q
My hair color is dark brown and my stylist put blonde highlights throughout my hair. What color should i use to darken the highlights to a light brown?
- Asked by Jenny L
- Official Answer By dpHUE - Brand EngageIf you're looking to soften your blonde highlights to a light brown that blends better with your dark base, try Gloss+ in Light Brown or Caramel. Light Brown gives a cooler, more neutral tone, while Caramel adds warmth and richness. Since Gloss+ is semi-permanent, it won’t lighten your base—it just adds depth and shine to what's already there. Always do a strand test first to see which tone you love best!Was this answer helpful to you
- Q
Are you supposed to use conditioner after rising it out?
- Asked by erin
- Official Answer By dpHUE - Brand EngageNo need! Gloss+ is a deep-conditioning formula that adds moisture and softness on its own—no additional conditioner is necessary after rinsing.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 37Color-treated Hair
- 26Dry/Damaged Hair
- 23Deep Conditioning
- 17Normal Hair
- 14Frizziness/Flyaways
Describe Yourself
- 67Beauty Conscious
- 22Survivalist / Minimalist
- 21Product Junkie
- 15Minimalist
- 3Professional Stylist
Hair Type
- 85Wavy Hair
- 63Straight Hair
- 14Very Curly Hair
Most Helpful Positive Review
Seems to work
I really hesitated to buy this because of the price and I wasn't sure how it would work but Ulta has such a libral return policy I thought I would try it. I used this when my hair had a lot of gray roots and I should have been using a box color like I usually do so this was a pretty tough test of th...
Most Helpful Critical Review
Does not work!
Discovered this at Ulta by accident. I was excited about this product. I'm getting tired of root touch ups every 2 weeks. Well it did nothing. I left it on for 40 mins. As I was waiting, it looked like my roots were turning golden brown. I needed darker, but I would have been fine with it. Washed ...
956 results
Love it, Works for me!
I bought the copper and dark brown to maintain my calico hair between salon visits. It smoothed out my hair and made it soft. It added some shine. I definitely noticed a difference with the copper color depositing and my hair looks refreshed! I like that it comes in a pump bottle so its easy to use and no mixing! This will last me a while since the brown and copper are small sections. Only con I can think of is the smell, but it just smells like any other hair dye to me.
Did nothing
Strawberry did nothing at all. Left it on for full 20 minutes. The mask got darker over time but washed out and hair color exactlt the same.
I'm never buy again from
Im never buy again from Ulta very poor product my hair same colour nothing change
Hair is nice and soft. Can't tell the difference in color.
Hair Type Straight Hair
I got the black dye to make my dark brown hair extra darker. It seems like an alright product and it may have some potential but it feels like it didn't do much of a difference in the change of color. I could have done this wrong but I don't know for sure. This was my first time dying my hair on my own so in the product's defense, I'm a complete rookie in hair coloring. Maybe I'll leave it in longer than 20 minutes the next time I use it. I don't plan on giving up on this though. It's a learning experience and I gave it a shot, to say the least. The positive is that it made my hair super soft so I can't complain about that. It also covered up some of the white hairs I have growing too so I'm sure it did something. I just can't tell with the natural dark brown hair is all. The smell is a little strange too but it doesn't bother me all that much.
So many better options at Ulta.
Hair Type Wavy Hair
I prefer to re gloss my hair at home so I try all gloss products- and this one IS NOT IT! It doesn't go on evenly.. very spotty application and leaves the ends so much darker than the root. Way over priced even if it did work.. They act like you get multiple uses out of one bottle- No way. My hair is medium thick and I had to use over have the bottle to try and coat all my hair. Skip this one!