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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Give Back
Award-winning ILIA Fullest Volumizing Mascara delivers weightless fluffy volume from root to tip without flaking or smudging.
Benefits
- Violin-shaped brush with flexible nylon micro-bristles
- Thickens + defines
- Buildable, nourishing formula
- Flake + smudge-resistant
- Removes easily with cleanser
- Safe for sensitive eyes + contact lenses
- Formulated without fragrance
- New lighter, mono-material tube reduces carbon emissions by 39% and waste by up to 22%*
- *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate
- 2021 Refinery29 Beauty Innovator Award
Key Ingredients
- Arginine (Keratin) - Haircare hero that supports visibly fuller lashes
- Provitamin B5 - Nourishes to promote thicker-looking lashes
- Weightless Wax Blend - Adds full, flexible body without the weight
Research Results
- 100% agreed it made their lashes look fuller and more voluminous
- 100% agreed it didn't feel heavy on their lashes
- 97% agreed it didn't flake or crumble
- 94% agreed it didn't smudge
- In a consumer perception test with 32 participants
Wipe off any excess product from the brush. Nestle the brush into the base of lashes and glide upwards, wiggling from side to side. Apply several coats for more volume and definition. Use the tip of the brush to separate and define hard-to-reach lashes.
Aqua/Water/Eau, Cera Alba/Beeswax/Cire d'abeille, Synthetic Beeswax, Glyceryl Stearate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Dimer Dilinoleyl Dimer Dilinoleate, Stearic Acid, Palmitic Acid, Ethylhexyl Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Jojoba Esters, Acacia Senegal Gum, Panthenol, Benzyl Alcohol, Caprylyl Glycol, Sodium Hydroxide, Xanthan Gum, Caprylhydroxamic Acid, Arginine, Lauric Acid, Myristic Acid, Arachidic Acid, Oleic Acid, Tocopherol. May Contain: CI 77499 (Iron Oxide).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
A Lash Transformation
As a beauty enthusiast, I've tried my fair share of mascaras. But let me tell you, the ILIA Fullest Volumizing Mascara is a game-changer! From the moment I swiped it on, I knew I had found my new lash BFF. The formula is lightweight and glides on effortlessly without feeling heavy or clumpy. One co...
Most Helpful Critical Review
I'll stick with the original!
I was super excited to try this new product, the fullest volumizing mascara but I have to say that personally I do not like this at all. I've tried it about 5 times now and it's so different than the original and doesn't even come close to how great the original is. The brush is extremely large sp...
787 results
Don't waste your money!
Overpriced! thought i was buyibg their another mascera which is good but this a waste of money. It just makes you look like a raccoon
A MUST for sensitive eyes
I was skeptical at first but this has been the first mascara I found that doesnt hurt my eyes, is actually fragrance free, AND gives great length and definition. While the applicator can be a bit bulky and for best results two coats are a must, the formula is more than worth it. It is so gentle on my sensitive skin and after 3 weeks of nonstop use, it remains flattering and comfortable to wear.
You are better off with supermarket mascara
Wanted to like it as I love their lip glosses/tints, but this was a clumpy mess. The clumps got in my eyes, and it was very uncomfortable. Now, I am not sure if it was old or that's the way it is normally.
I wanted to love it
Pros it washes off easily Cons super clumpy, bleeds onto my face if I sweat which is a possibility every day with my activity levels, hard to apply cleanly as it gets all over my lids with this brush or formula. I will try the limitless and see if I get better results. Sad I didn't return this.
Returned
I returned this product, it didn't do much but put extra color on my lashes