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ILIA Fullest Volumizing Mascara
Highlights
Summary
Award-winning ILIA Fullest Volumizing Mascara delivers weightless fluffy volume from root to tip without flaking or smudging.
Benefits
- Violin-shaped brush with flexible nylon micro-bristles
- Thickens + defines
- Buildable, nourishing formula
- Flake + smudge-resistant
- Removes easily with cleanser
- Safe for sensitive eyes + contact lenses
- Formulated without fragrance
- New lighter, mono-material tube reduces carbon emissions by 39% and waste by up to 22%*
- *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate
- 2021 Refinery29 Beauty Innovator Award
Key Ingredients
- Arginine (Keratin) - Haircare hero that supports visibly fuller lashes
- Provitamin B5 - Nourishes to promote thicker-looking lashes
- Weightless Wax Blend - Adds full, flexible body without the weight
Research Results
- 100% agreed it made their lashes look fuller and more voluminous
- 100% agreed it didn't feel heavy on their lashes
- 97% agreed it didn't flake or crumble
- 94% agreed it didn't smudge
- In a consumer perception test with 32 participants
Item 2629356
Wipe off any excess product from the brush. Nestle the brush into the base of lashes and glide upwards, wiggling from side to side. Apply several coats for more volume and definition. Use the tip of the brush to separate and define hard-to-reach lashes.
Aqua/Water/Eau, Cera Alba/Beeswax/Cire d'abeille, Synthetic Beeswax, Glyceryl Stearate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Dimer Dilinoleyl Dimer Dilinoleate, Stearic Acid, Palmitic Acid, Ethylhexyl Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Jojoba Esters, Acacia Senegal Gum, Panthenol, Benzyl Alcohol, Caprylyl Glycol, Sodium Hydroxide, Xanthan Gum, Caprylhydroxamic Acid, Arginine, Lauric Acid, Myristic Acid, Arachidic Acid, Oleic Acid, Tocopherol. May Contain: CI 77499 (Iron Oxide).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
A Lash Transformation
As a beauty enthusiast, I've tried my fair share of mascaras. But let me tell you, the ILIA Fullest Volumizing Mascara is a game-changer! From the moment I swiped it on, I knew I had found my new lash BFF. The formula is lightweight and glides on effortlessly without feeling heavy or clumpy. One co...
Most Helpful Critical Review
I'll stick with the original!
I was super excited to try this new product, the fullest volumizing mascara but I have to say that personally I do not like this at all. I've tried it about 5 times now and it's so different than the original and doesn't even come close to how great the original is. The brush is extremely large sp...
897 results
Love This Mascara
My favorite mascara. It is clean and is great for volume! I've used it for a couple of years and love it.
Eh, not for me.
Things I love about this product. The integrity of the brand & their clean standards. The aesthetic of the packaging. What I don't like about this particular product. Now, keep in mind. I got a travel size so maybe the full product is better, the brush is awesome. There is no clumping which I like. Not a messy product. However it is too dry and I did not notice any conditioning or volume on my lashes just stiffness. It was very difficult for me to apply which was surprising because I had high hopes.
Definitely will buy this again.
Goes on easy and love the look
Second favorite
I prefer the other ilia mascara; however, this is nice too. Its just gives a different look that i find to much for daily use for me. Still a wonderful product though!
Smudges!!!!
I like the limited lash, but this one is disappointing