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Summary
Ursa Major’s Fortifying Gel Moisturizer is a lightweight, breathable gel packed with clean plant ingredients to soothe, balance, and deliver lasting hydration without heaviness.
Benefits
- Delivers lasting hydration without feeling heavy or clogging pores
- Soothes and balances skin with hydrating and antioxidant-rich plant actives
- Gently clarifies for a smoother, clearer-looking complexion
- Has a serum-like gel texture that absorbs quickly for a shine-free finish
- Gentle enough for sensitive skin and lightweight enough for oily or acne-prone skin
Key Ingredients
- Willow Bark: a natural source of salicylic acid (BHA), which helps soothe and condition skin
- Organic Aloe: hydrates and soothes skin
- Organic Kendi Seed: delivers lightweight, fast-absorbing hydration
Item 77008769
Massage 1-2 pumps into clean, dry skin morning and night after applying any toners or serums you may use.
Aqua/Water/Eau, Glycerin, Hydrolyzed Myrtus Communis Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Leuconostoc/Radish Root Ferment Filtrate, Caprylic/Capric Triglyceride, Hamamelis Virginiana (Witch Hazel) Water, Salix Nigra (Willow) Bark Extract, Kukui (Aleurites Moluccana) Extract, Aloe Barbadensis Leaf Juice, Opuntia Ficus-Indica Stem Extract, Daucus Carota Sativa (Carrot) Seed Oil, Hydrogenated Lecithin, Betula Alba Leaf Extract, Olea Europaea (Olive) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Oil, Citrus Aurantifolia (Line) Peel Oil, Melaleuca Quinquenervia Leaf Oil, Boswellia Carterii Resin Extract, Bisabolol, Mentha Spicata Leaf/Stem Oil, Carrageenan, Glucose, Rosmarinus Officinalis (Rosemary) Leaf Extract, Xanthan Gum, Sodium Anisate, Sclerotium Gum, Alcohol, Citric Acid, Limonene, Linalool, Geraniol
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great balm but limited use for me ...
Let me start by saying that this is a fantastic product. Ursa Major Fortifying FACE BALM is one of the very best facial moisturizers I've used, and I have tried just about all of them. I love the way it absorbs quickly and leaves a nice, matte finish. However, this balm just isn't that useful fo...
Most Helpful Critical Review
Wipes off your face like glue
This moisturizer clearly was not meant for my skin type. I first noticed that when I put on any make up on over the moisturizer (and I don't wear much make up, just a little under eye concealer and blush) it feels like my face is flaking off. It's the same feeling as if I put a layer of glue on my f...
617 results
Powerful, moist but not sticky.
Verified Buyer
Reviewed at

I tried this for the first time and was delighted that the Fortifying Gel Moisturizer does not only soften the dry skin but has willow bark to calm the pain in my skin. It's not sticky and dries completely while making a moisture barrier that last all day. I liked it so much I have gifted it to my friends.
New Formula Not as Good
Verified Buyer
Reviewed at

The old forumla's number one ingredient was aloe juice. Now it's water. The texture and efficacy has suffered as UM shifted to a less expensive, lower quality formulation. (At the same time there was a shrinkage in the product volume and a price increase.) Sad over this; it was my daily routine.
This feels SO good on my face.
Verified Buyer
Reviewed at

I get excited to put it on in the morning and at night as part of my skincare routine. I wish it had sunscreen in it, because I hate to layer more moisturizer on.
Fortifying Gel Moisturizer
Verified Buyer
Reviewed at

Just started to use this newer moisturizer by Ursa Major in my skin care routine. I am so please with this gel moisturizer for my combination skin. I use after SPF and just before applying my makeup. I still use the Golden Hour Moisturizer in my nighttime routine. I would recommend that you try this moisturizer out.
Love!
Verified Buyer
Reviewed at

it goes on ight and stays with me the whole day! My last moisturizer caused breakouts but this doesnt seem to so far