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Highlights
Summary
Matrix Food For Soft Hydrating Shampoo targets dry hair and instantly transforms it for touchably soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.
Benefits
- Moisturizes while gently cleansing
- Removes excess oil without stripping the necessary moisture dry hair needs
- Targets dry hair and instantly transforms it for touchable soft results
Key Ingredients
- Infused with avocado oil & hyaluronic acid
Item 2609296
Apply a quarter size amount of product, lather and rinse. Follow with Food For Soft Conditioner or Treatment Mask and Hair Oil.
Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycol Distearate, Hexylene Glycol, Parfum / Fragrance, Cocamide Mea, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Dimethicone, Carbomer, Coco-Betaine, Salicylic Acid, Guar Hydroxypropyltrimonium Chloride, Menthol, Amodimethicone, Glycerin, Persea Gratissima Oil / Avocado Oil, Linalool, Trideceth-10, Benzyl Salicylate, Benzyl Alcohol, Coumarin, Peg-100 Stearate, Steareth-6, Sodium Hyaluronate, Limonene, Trideceth-3, Phenoxyethanol, Fumaric Acid, Acetic Acid, Tocopherol, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract / Rosemary Leaf Extract
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Ying's Yang
Soooo as stated before, always up for trying out the latest haircare goodies. Recently, received the Food For Soft Detangling Hydrating Shampoo to give it a whirl. You know the deal – I got this complimentary in exchange for my thoughts, and boy, do I have some thoughts to share… (starting with - TH...
Most Helpful Critical Review
Severe Hair Loss – Please Be Careful!
I purchased the Matrix Food for Soft Shampoo and Conditioner back in May, around the same time I started a new seizure medication. Within a week, I noticed significantly increased hair fallout. At first, I assumed it was related to the new medication. I tried everything — increased my hair vitamins,...
1359 results
Works well! And smells amazing
Hair Type Straight Hair
My hair indeed feels softer, healthier and weightless using this. I've always found it hard to brush my hair and found this recently. I also bought the leave in spray line. Combined I am super happy.
Your shipping sucks!
Hair Type Very Curly Hair
I ordered this product on July 4, 2026. Got an email that a label was created for shipping on July 5. On July 6, got an email that my order shipped. First it was supposed to arrive on July 14, then got notification that it would arrive on July 18. Here it is July the 19th and I still do not have the order! I called and requested a refund. Shipping should not take that long! Seems that's what happens when you use FedEx smart post for shipping. Never again will I order online with Alta! Makes the 3rd time shipping has been terrible and your customer service sucks as well. That is all, I'm done!!
Horrible
I loved their hair oil so decided to try their shampoo and conditioner thinking it was going to be the same , completely disappointed. After the first use I noticed my hair fell out but didnt think it was the shampoo since I was 6 months postpartum , used it again afew days later and more fell out than the first time smh I looked up reviews and realized it was a common issue , never again!
Favorite so far
I have thick, straight, long, uncolored hair - sometimes gets tangly but overall pretty manageable and dont use many products regularly. Overall I reallt like this shampoo/ conditioner. Leaves hair feeling soft and easily detangable. Doesnt have a very strong scent which is nice because sometimes I can be sensitive but also sometimes would want a slight scent. Buying again
YES GET IT!!
Hair Type Very Curly Hair
This is one of the best shampoos EVER for hydration! No joke. There's a dupe for a different brand but it just doesn't work as well. Definitely grabbed them on the jumbo sale. Pls try this!