Rated 3.9 out of 5 stars
Most Helpful Positive Review Luxurious hair results!
I have fine, straight, oily, frizzy, damaged (from coloring and using heat styling tools over the years) hair type. My scalp tends to get oily but have dry, brittle strands and been in search for hair products that'll help replenish/repair, add volume, and reduce frizz all while not weighing my hair down. I was excited to try Ouai Shampoo and Conditioner for fine hair texture and been using it for a few weeks now. The 3 key ingredients as described are Biotin: helps strengthen hair, Chia seed oil: helps thicken and adds volume, and Hydrolyzed Keratin: reduces frizz and flyaways. This is everything I was looking for in a shampoo and conditioner and the results are excellent exceeded my expectations! I distinctly noticed that it adds volume while leaving my hair soft and smooth but doesn't weigh my hair down. It also has a nice refreshing scent which makes my hair smell good all day. Price may be a bit costly however, the quality of Ouai hair products is worth it imo. Highly recommend! [Disclaimer: I received this complimentary sample product for testing purposes.]
Most Helpful Critical Review Smells wonderful, but that's about it.
I have fine, straight hair and I got this shampoo hoping that it would give me a boost of volume and make it look less fine. My concerns are: oily at the top, frizz at the bottom, flat hair, and fine hair.
It does make my hair soft, as it claims it will. It tames my frizz, which is something I really enjoy. It smells SO good. A lot of people hate it, but I love it. The smell lasts the whole time in between washes, and I can't stop smelling my hair. That's the only reason why I continued to use this shampoo.
It doesn't add any volume at all. It actually makes my hair look even flatter and thinner than before. After using this for a couple of weeks now, it looks like I have almost half the amount of hair than I did before. My scalp is now super flat and feels/gets oily more often. If your hair type is like mine, don't get this shampoo.
The cons outweigh the pros and I really wish this worked for me because I haven't found a shampoo that has a long lasting smell like this one does.
Reviewed by 299 customers Good product for thin hair.
Lynn from NJ
I just started using this shampoo. I have thin, fine hair, and I do like how it makes my hair feel. It is expensive, though.
In My Opinion Better than Olaplex
Kim from Virginia
I switched to OUAI on an impulse, for I was using the full line of Olaplex and my hair was breaking off in chunks. I have fine naturally dry hair. I noticed visible difference in my hairs texture and shine after one use of the Fine hair line by OUAI. So far I am obsessed. Fingers crossed It stays that way!
I will only buy this shampoo for now on!
Heidi from NC
I have purchased many expensive shampoos but this shampoo by far is the BEST for fine hair!
Smells like a powdered grandma & made my hair fall out
Chesca from New Jersey
Not only does this shampoo (and conditioner!) smell like my grandma who died 10 years ago, but they also made me lose huge chunks of hair in the shower. This pic is how much hair I lost in just one wash. Never again.
Instantly made a difference
Jenea from Oklahoma
I have thinning curly fine hair. I had been so upset and self conscious about how thin and flat my hair seemed. Bought it despite the cost and on the first use I saw an instant difference. Worth the money so far to me - definitely.
Wanted so desperately to love it
Brooke from Erie
I have very fine, blonde hair that is subject to extreme tangling. I had hoped switching to a shampoo formulated for fine hair would ease my 30 minutes of pain detangling after every wash, but unfortunately this seemed to make it worse. I typically love Ouai, but this product is not it. I gave it many opportunities to change my mind, but after repeated use and extra leave in conditioner, my hair was still a tangled mess and left dry and unmanageable.
Ouai To Go
Adrienne from North Carolina
I tried this for my fine shoulder blade length hair and love it. My hair feels more manageable and looks healthier as well. I love Ouai fragrance and was pleasantly surprised that the fragrance in the shampoo is quite long lasting and noticeable. This is a plus for me but some sensitive noses may count that as a negative.
Kelley from TX
I'm sorry but this smells amazing. Honestly I don't get too hung up on reviews that love or hate the fragrance of anything as smell is subjective. (Obviously right?) The shampoo lathers well, my hair feels clean, and it's doesn't seem to be weighted down after the conditioner. Time will tell as far as the actual condition of my hair in the long run. For now, I am enjoying the fact that my hair doesn't smell like a bottle of hairspray.
A brand I love, but won't repurchase this one
Suzy from NM
I'm sure this product is great, but it really dried out my hair. I won't repurchase, but I do love many of the other Ouai products that have never done this to my hair—-so maybe it's just my own chemistry.
Love, love, love!
Kris from Connecticut
I received a sample from OUAI and fell in love! My hair was soft, shiny and smelled great.
Not great for greasy hair gals
Kris from Dallas, Texas
I love Oaui but this product was not for me. I have fine, greasy hair, and the products in this shampoo didn't get my hair clean at all. I understand that it's sulfate free but it took over three washes for my hair to lather and even begin to feel clean. I think this would work for those who don't have as greasy or a scalp.
Made my hair oily and caused bad breakouts
Ari from Davenport, fl
This product did nothing good for me. The worst was how bad it made my entire face breakout, I didn't realize it was the shampoo till after a month of using it. Once I stopped using it, it took like 3 months for my face to clear completely! Will never recommend or buy this shampoo
Truly makes a difference!
Tracy from Marlton
I was stunned at the difference in my hair's texture and volume after the first use of this shampoo. The claims the company make regarding the efficacy is true! It's so great, I decided writing a review was worth my time. I want to spread " the wealth". 🙂
Lovely shampoo but hate the scent
CurlyGirl89 from New York
This shampoo works so well for my curly, fine hair. However, I do agree with the other commenters that the scent isn't the best. I'm choosing to continue to use it, because the products I use after help mask the scent. But I do wish Ouai offered this shampoo scent less.
Sam from California
I LOVE this set! It lathers well, is very hydrating, and doesn't weigh my hair down. I have extremely fine hair. It is strongly scented which I enjoy since it lasts through a few days to keep it smelling clean!
Great shampoo horrible smell
Kailee from Phoenix
I have fine hair strands but A LOT of it and my hair hits my waist. It works wonders not weighing it down but the smell is terrible. Smells like a goodwill. That musty mothball smell from leaving clothes in a box in the attic for too long.
Dried My Hair Out & Caused Breakage
Angie from Pa
This left my hair feeling completely stripped and enhances the breakage I already suffer from with thin, highlighted, aging hair. Won't buy this brand again.
Fine Hair Holy Grail!
Aubrie from boston, ma
I LOVE this shampoo. I have always found products for fine hair to be associated with thinning or hair loss but this one is just about texture. This is one of the first products I've seen made for a fine hair texture. It gave me my waves back without the frizz. I don't care for the smell but the shampoo itself is worth it.
Returning after one wash
Brandi from KY
I should've listened to the reviews. I love the Ouai leave in spray smell, so I took my chances… that was a mistake. This smell's like your grandma's White Rain hairspray mixed with dollar store knock off perfume. It's atrocious. I've spent the entire morning sneezing (I'm not even sensitive to fragrances but good lord this is awful) and regretting washing my hair with this and the conditioner. I cannot wait to get off work and wash the smell out of my hair!
I have very fine hair and live in a dry climate
Arabainsddg from Sisters, Or
This shampoo is light enough to keep my hair from being heavy and quickly looking dirty. It has helped control my fly away hair in our dry static climate. Great product !
Jo from Chattanooga
This shampoo has an overbearing smell I had to wash hair several times to get smell out I cannot recommend this product!
Love it !
Lela from Los Angeles
It's a very good product !
Finally found my go-to shampoo
AR from Milwaukee, WI
I have thin, fine hair. It gets greasy super quick and my hair always feels flat. I was nervous initially about the price, but this shampoo is a game changer! It's gentle enough to use every day, although I don't even feel the need to. I also get really good volume now. And I think it makes my hair smell so good! Highly recommend.
Nicole from Ohio
So I was skeptical after reading some of the reviews but I went ahead and bought the whole line cause I needed something for my fine hair. I tried olaplex and love olaplex but the moisture weighed down my thin hair. This stuff is amazing! My hair is so soft and smooth! It also has a wonderful shine! I honestly love the smell also! Fantastic! I can understand where some people may find it overwhelming because it is strong but I'm obsessed. 10/10
Fatima from South Carolina
I got this shampoo after the shampoo I was previously using was sold out. I see this shampoo in store and thought I would give this shampoo a try. At first, I have enjoyed the shampoo since it did leave my hair smooth but then I realize my scalp was becoming irritated. The shampoo ended up making my scalp feel really dry that I had to switch back to my previous shampoo. I was really disappointed because I hadn't even used a third of bottle when I noticed the change in my scalp. It has taken about over a month for my hair to finally get back to feeling normal.