Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Free shipping on all orders for members. Must be signed in.
Summary
Highlights
No-tug, gel formula in tarte's insta-brighteningFake Awake Eye Highlight for bigger, brighter looking eyes - in nude, white or 7 new shades!
Benefits
- Get 8-hrs of beauty sleep in a pen with this trick in a stick - perfect for the nights you only get 4. Now available in 7 new shades of Allure's award-winning eye highlight, it’s designed to make your eye color pop. The built-in smudger makes blending effortless for a bright, wide-awake look.
Features
- waterproof
- all day wear
- ophthalmologist tested, dermatologist tested & safe for contact lens wearers
- *based on a clinical study of 32 subjects
Key Ingredients
- Amazonian clay: for better, truer, longer wear
Item 2640726
white, nude & opal:
for a wide-awake brightened effect apply to the
-inner corner of the eyes
-along the brow bone
-on the waterline
-down the bridge of the nose
-across the Cupid's bow
- use the built-in smudger to soften & blend
magenta plum, emerald green, electric blue, navy, black, brown:
- trace along the upper & lower lashline to tightline & contour eyes, while enhancing the appearance of lash volume
Trimethylsiloxysilicate, Dimethicone, Synthetic Wax, Microcrystalline Wax/Cera Microcristallina/Cire Microcristalline, Diisostearyl Malate, Mica, Isohexadecane, Sorbitan Isostearate, Kaolin, Persea Gratissima (Avocado) Oil, Hydrolyzed Sodium Hyaluronate, Limnanthes Alba (Meadowfoam) Seed Oil, Alumina, Glyceryl Behenate, Hydrogenated Polyisobutene, Palmitic Acid, Silica Silylate, Stearic Acid, Synthetic Fluorphlogopite, Tin Oxide, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Benzoic Acid, Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 7 Questions
- Q
Is there a cap you need to remove before you can use it if so how do you remove
- Asked by Tyler's mom
- Official Answer By Tarte - Brand EngageHi there! There is a clear cap that is removable to protect the product. Just take the clear cap and use. Super easy! Was this answer helpful to you
- Q
Is this safe for contact lense wearers?
- Asked by Becky
- Official Answer By Tarte - Brand EngageOur fake awake eye highlight is ophthalmologist tested & safe for contact lense wearers!Was this answer helpful to you
- Q
how do you sharpen this pencil?
- Asked by Jacqueline
- Official Answer By Tarte - Brand EngageThe best part about this product is you don't need a sharpener! You just twist the tube for more product :) Was this answer helpful to you
- Q
Is this liner waterproof? I want it to stay for a long while!
- Asked by Valeria
- Verified Reply - Brand ExpertOur Fake Awake is a long wear formula however it is not waterproof! xo tarteWas this answer helpful to you
- Q
Is this product hypoallergenic?
- Asked by Samantha
- Verified Reply - Brand ExpertNo it is not.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 65Everyday
- 22Going Out
- 12Thin Defined Line
- 5Thicker Line
- 4Smoky Look
Describe Yourself
- 42Natural Style
- 16Classic Style
- 14Trendy Style
- 1Brightening stick
- 1High end makeup junkie
Most Helpful Positive Review
Works on UNDER EYE CIRCLES!
This is one of those products where I was initially happy and over time the slow burn of my love of this amazing pencil grew stronger and stronger. Works great for: Waterline Highlighting along lash line Eyebrow cleanup Bridge of nose Spot Conceal Nose crease Concealing under-eye circles!!! The pe...
Most Helpful Critical Review
Good Color, but Didn't Last Long
I liked this because it is a great color to open up your eyes without being super noticeable, but I find that it does not last but maybe an hour on my waterline. I tried setting it, but it still disappears really quickly. I will keep using this product though because, well, I spent quite a bit of ...
607 results
Nice eye highlight
works well
Essential!
This opens your eyes and makes them look younger and larger! It's my go to everyday.. and as essential as my brow pencil.
Does make eyes look any more awake
Does not make eyes look anymore awake
Horrible
I didn't even think there was product in the pen. Very disappointed
I wouldn't buy this again. I don't think it's worth it.
I wouldn't buy this product again, it's not worth it in my opinion.