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In stock and ready to ship
Usually ships out in 1-2 days
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Give Back
tarte's Fake Awake Eye Highlight is a vegan gel eyeliner in shades universal nude & white that instantly brightens to make eyes appear bigger & more awake
Benefits
- Get 8-hrs of beauty sleep in a pen with this trick in a stick - perfect for the nights you only get 4. Now available in 7 new shades of Allure's award-winning eye highlight, it’s designed to make your eye color pop. The built-in smudger makes blending effortless for a bright, wide-awake look.
Features
- waterproof
- all day wear
- ophthalmologist tested, dermatologist tested & safe for contact lens wearers
- *based on a clinical study of 32 subjects
Key Ingredients
- Amazonian clay: for better, truer, longer wear
white, nude & opal:
for a wide-awake brightened effect apply to the
-inner corner of the eyes
-along the brow bone
-on the waterline
-down the bridge of the nose
-across the Cupid's bow
- use the built-in smudger to soften & blend
magenta plum, emerald green, electric blue, navy, black, brown:
- trace along the upper & lower lashline to tightline & contour eyes, while enhancing the appearance of lash volume
Trimethylsiloxysilicate, Dimethicone, Synthetic Wax, Microcrystalline Wax/Cera Microcristallina/Cire Microcristalline, Diisostearyl Malate, Isohexadecane, Sorbitan Isostearate, Kaolin, Persea Gratissima (Avocado) Oil, Hydrolyzed Sodium Hyaluronate, Limnanthes Alba (Meadowfoam) Seed Oil, Aluminum Hydroxide, Glyceryl Behenate, Silica Silylate, Stearic Acid, Synthetic Fluorphlogopite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ultramarines (CI 77007), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 7 Questions
- Q
Is there a cap you need to remove before you can use it if so how do you remove
- Asked by Tyler's mom
- Official Answer By Tarte - Brand EngageHi there! There is a clear cap that is removable to protect the product. Just take the clear cap and use. Super easy! Was this answer helpful to you
- Q
Is this safe for contact lense wearers?
- Asked by Becky
- Official Answer By Tarte - Brand EngageOur fake awake eye highlight is ophthalmologist tested & safe for contact lense wearers!Was this answer helpful to you
- Q
how do you sharpen this pencil?
- Asked by Jacqueline
- Official Answer By Tarte - Brand EngageThe best part about this product is you don't need a sharpener! You just twist the tube for more product :) Was this answer helpful to you
- Q
Is this liner waterproof? I want it to stay for a long while!
- Asked by Valeria
- Verified Reply - Brand ExpertOur Fake Awake is a long wear formula however it is not waterproof! xo tarteWas this answer helpful to you
- Q
Is this product hypoallergenic?
- Asked by Samantha
- Verified Reply - Brand ExpertNo it is not.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 65Everyday
- 22Going Out
- 12Thin Defined Line
- 5Thicker Line
- 4Smoky Look
Describe Yourself
- 42Natural Style
- 16Classic Style
- 14Trendy Style
- 1Brightening stick
- 1High end makeup junkie
Most Helpful Positive Review
Works on UNDER EYE CIRCLES!
This is one of those products where I was initially happy and over time the slow burn of my love of this amazing pencil grew stronger and stronger. Works great for: Waterline Highlighting along lash line Eyebrow cleanup Bridge of nose Spot Conceal Nose crease Concealing under-eye circles!!! The pe...
Most Helpful Critical Review
Good Color, but Didn't Last Long
I liked this because it is a great color to open up your eyes without being super noticeable, but I find that it does not last but maybe an hour on my waterline. I tried setting it, but it still disappears really quickly. I will keep using this product though because, well, I spent quite a bit of ...
605 results
Doesnt even work
Horrible pencil. It didn't even come off or go onto my skin or waterline. Totally disappointed.
Expense but worth it
Im on my 2nd pencil and am still in love with this brand's product. I tried a competitor from the drugstore, and there was no comparison. The tube definitely does last for a good amount of time so it's worth the price.
Perfect
Makes the final look perfect every timek
so good!
so creamy and easy to apply, barely have to use any pressure to get the product onto my eyes, and stays on ALL day!! super easy to refill, much better than having to manually sharpen because you just twist the product up! 10/10 recommend 🫶
Love it
Really do like the fake awake Highlighter.