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Highlights
Summary
No-tug, gel formula in tarte's insta-brightening Fake Awake Eye Highlight for bigger, brighter looking eyes - in nude, white or 7 new shades!
Benefits
- Get 8-hrs of beauty sleep in a pen with this trick in a stick - perfect for the nights you only get 4.
- Now available in 7 new shades, it's designed to make your eye color pop.
- The built-in smudger makes blending effortless for a bright, wide-awake look.
Features
- waterproof
- all day wear
- ophthalmologist tested, dermatologist tested & safe for contact lens wearers
- *based on a clinical study of 32 subjects
Key Ingredients
- Amazonian clay: for better, truer, longer wear
Item 2501252
white, nude & opal:
for a wide-awake brightened effect apply to the
-inner corner of the eyes
-along the brow bone
-on the waterline
-down the bridge of the nose
-across the Cupid's bow
- use the built-in smudger to soften & blend
magenta plum, emerald green, electric blue, navy, black, brown:
- trace along the upper & lower lashline to tightline & contour eyes, while enhancing the appearance of lash volume
Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Diisostearyl Malate, Isododecane, Calcium Aluminum Borosilicate, Silica, Silica Silylate, Isopropyl Titanium Triisostearate, Tin Oxide, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Works on UNDER EYE CIRCLES!
This is one of those products where I was initially happy and over time the slow burn of my love of this amazing pencil grew stronger and stronger. Works great for: Waterline Highlighting along lash line Eyebrow cleanup Bridge of nose Spot Conceal Nose crease Concealing under-eye circles!!! The pe...
Most Helpful Critical Review
Good Color, but Didn't Last Long
I liked this because it is a great color to open up your eyes without being super noticeable, but I find that it does not last but maybe an hour on my waterline. I tried setting it, but it still disappears really quickly. I will keep using this product though because, well, I spent quite a bit of ...
627 results
What am I missing?
Age 45-59
Was super excited to receive this in the mail and I don't get it. I literally can't see anything in my waterline so I tried to rub it on the back of my hand to check for contrast. Nothing. It feels like an eraser, almost as if there is absolutely no product and it's just rubbing. Furthermore, I see no way to advance the product. What am I doing wrong?

Doesn't show up
This product did not show up when i i I attempted to use it, it's invisible. I tried using it on the back of my hand, zero color, tried under eyes, eyelids zero anything showed up.
I love how much brighter it makes my eyes look!
Age 30-44
Verified Buyer
It makes my eyes appear even brighter than what they are and I love it!

Didn't last long, not worth the price
Age 30-44
I was so excited to try this product to help give me a fresh look throughout the day. This product didn't even last an HOUR. It basically melted right off. Very disappointed.
Nice and Bright
Age 30-44
Verified Buyer
I gave this a 3 because it come off really quick and easy.
Questions
Q&A
Showing 5 out of 8 Questions
- Q
is it easy to remove from waterline using oil or balm
- Asked by Ayesha
- Official Answer By Tarte - Brand EngageYes! You can use your favorite makeup removing oil or balm to easily remove the fake awakeWas this answer helpful to you
- Q
Is there a cap you need to remove before you can use it if so how do you remove
- Asked by Tyler's mom
- Official Answer By Tarte - Brand EngageHi there! There is a clear cap that is removable to protect the product. Just take the clear cap and use. Super easy! Was this answer helpful to you
- Q
Is this safe for contact lense wearers?
- Asked by Becky
- Official Answer By Tarte - Brand EngageOur fake awake eye highlight is ophthalmologist tested & safe for contact lense wearers!Was this answer helpful to you
- Q
how do you sharpen this pencil?
- Asked by Jacqueline
- Official Answer By Tarte - Brand EngageThe best part about this product is you don't need a sharpener! You just twist the tube for more product :) Was this answer helpful to you
- Q
Is this liner waterproof? I want it to stay for a long while!
- Asked by Valeria
- Verified Reply - Brand ExpertOur Fake Awake is a long wear formula however it is not waterproof! xo tarteWas this answer helpful to you