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Highlights
Summary
The HALF MAGIC Eyelectric Extreme Lengthening Mascara is the ultimate mascara for extreme length and WEARABLE color. This ultra-defining tubing formula is clinically tested for flake-free, racoon eye-proof wear.
Benefits
- Extreme length
- 12-hour wear
- Racoon-eye proof & flake-free
- Easy & gentle removal
Features
- Ophthalmologist tested & safe for contact lens wearers
- Cap & vial are made with 30% post-consumer recycled materials
Item 2611487
Layer two coats or more for more dramatic color payoff.
To remove, apply warm water and use fingers to gently slide the mascara off the lashes.
Store your mascara in a cool and dark place to maintain the formula's vibrant color (away from heat and light).
Avoid getting product into the eye. If this occurs, wash affected area thoroughly with water.
Violet: Water (Aqua/Eau), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate SE, Alcohol Denat., Glycerin, Synthetic Fluorphlogopite, Dimethicone, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Stearic Acid, Butyrospermum Parkii (Shea) Butter, Glyceryl Caprylate, Phenoxyethanol, Ricinus Communis (Castor) Seed Oil, Tromethamine, Palmitic Acid, Laureth-21, Silica, PVP, Xanthan Gum, Sodium Dehydroacetate, Methylglucamine, Hydroxystearic Acid, Tocopheryl Acetate, Ethylhexylglycerin, Tin Oxide, Euphorbia Cerifera (Candelilla) Wax (Euphorbia Cerifera Cera/Cire de candelilla), Polyglyceryl-3 Stearate, Myristic Acid, Sodium Phytate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Ultramarines (CI 77007).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is this a tubing mascara?
- Asked by Caidyn
- Official Answer By Half Magic - Brand EngageHello! Yes, this is an amazing tubing formula that comes off with ease with water!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Hands down the best tubing mascara out there
I've been using tubing mascara since they came on the market, whenever that was-- 15 years maybe? 20? I've literally tried them all, been faithful to a few. All mascara (including waterproof) gives me panda eyes unless it's a tubing formula. My complaint about most tubers is that even when I like th...
Most Helpful Critical Review
Too gooey on my lashes
While this tubing mascara does make my lashes look thicker and longer, it has some major problems that makes this one a no-go for me. - First, it goes on kind of sticky or gooey, so my lash comb cannot get between the lashes to separate them nicely. I have to clean the lash comb before I can do my ...
79 results
LOVE!
Feels so lightweight, lengthens amazingly, and the tubing is so fun! It's SO easy to take off without residue!
Too gooey on my lashes
While this tubing mascara does make my lashes look thicker and longer, it has some major problems that makes this one a no-go for me. - First, it goes on kind of sticky or gooey, so my lash comb cannot get between the lashes to separate them nicely. I have to clean the lash comb before I can do my other eye. - Second, if I have tears for ANY reason, the lashes that get wet will stick together in a major clump, and unless I start carrying a lash comb in my purse, I am left with weird, clumpy lashes. - Third, by the end of the workday, tiny pieces of the mascara have started flaking around my eyes, and unless I notice and wipe the piece off with a tissue or something else dry, I will likely rub it accidentally, and then it really will smear everywhere. At that point, I have to wipe my other makeup off to remove the black smears from my face. I have used only one other tubing mascara, so I don't have a lot to compare this one to, but I liked the other one better.
Horrible.
Verified Buyer
This mascara is a waste of money. I do not recommend buying this product. It does absolutely nothing for your lashes other than color them. It doesn't lengthen them. It doesn't thicken them. It doesn't do anything to your lashes other than make them look bad.
Hands down the best tubing mascara out there
Verified Buyer
Reviewed at
I've been using tubing mascara since they came on the market, whenever that was-- 15 years maybe? 20? I've literally tried them all, been faithful to a few. All mascara (including waterproof) gives me panda eyes unless it's a tubing formula. My complaint about most tubers is that even when I like them, they dry up quickly. Some of them might seem incredible when you first open them but by week three or four they get drier and start to flake or become too hard to apply. ANYWAY, not this one!!!! This is the best tubing mascara I've tried in YEARS, and I've had it for about a month and it's as good as when I opened it. I'm super thrilled. Zero flaking, smudging, transfer. Def exercise proof. Comes off when you wash your face. Love so much.
Gorgeous
This mascara is my new favorite. It adds gorgeous length and doesn't leave me with panda eyes. There's a tiny bit of flaking but the drama of the color and length is absolutely perfect. Packaging is cute. I did stab myself very hard in the eye with this brush which had never happend to me in 15 years of wearing makeup but that would be my only complaint!