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Highlights
Summary
The HALF MAGIC Eyelectric Extreme Lengthening Mascara is the ultimate mascara for extreme length and WEARABLE color. This ultra-defining tubing formula is clinically tested for flake-free, racoon eye-proof wear.
Benefits
- Extreme length
- 12-hour wear
- Racoon-eye proof & flake-free
- Easy & gentle removal
Features
- Ophthalmologist tested & safe for contact lens wearers
- Cap & vial are made with 30% post-consumer recycled materials
Item 2639867
Layer two coats or more for more dramatic color payoff.
To remove, apply warm water and use fingers to gently slide the mascara off the lashes.
Store your mascara in a cool and dark place to maintain the formula's vibrant color (away from heat and light).
Avoid getting product into the eye. If this occurs, wash affected area thoroughly with water.
Indigorgeous: Water (Aqua/Eau), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate SE, Glycerin, Alcohol Denat., Mica, Dimethicone, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Stearic Acid, Butyrospermum Parkii (Shea) Butter, Glyceryl Caprylate, Phenoxyethanol, Ricinus Communis (Castor) Seed Oil, Tromethamine, Palmitic Acid, Laureth-21, PVP, Xanthan Gum, Sodium Dehydroacetate, Methylglucamine, Hydroxystearic Acid, Tocopheryl Acetate, Ethylhexylglycerin, Silica, Euphorbia Cerifera (Candelilla) Wax (Euphorbia Cerifera Cera/Cire de candelilla), Polyglyceryl-3 Stearate, Tin Oxide, Myristic Acid, Sodium Phytate, Ultramarines (CI 77007), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Ferric Ferrocyanide (CI 77510).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Hands down the best tubing mascara out there
I've been using tubing mascara since they came on the market, whenever that was-- 15 years maybe? 20? I've literally tried them all, been faithful to a few. All mascara (including waterproof) gives me panda eyes unless it's a tubing formula. My complaint about most tubers is that even when I like th...
Most Helpful Critical Review
Too gooey on my lashes
While this tubing mascara does make my lashes look thicker and longer, it has some major problems that makes this one a no-go for me. - First, it goes on kind of sticky or gooey, so my lash comb cannot get between the lashes to separate them nicely. I have to clean the lash comb before I can do my ...
101 results
Vibrant
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I really loved the vibrancy and staying power of this mascara. I was initially worried that it would be a neon blue, but once on your lashes, my lashes are black, it looked more of a deep blue hue. It might be brighter blue if you have blonde lashes so I'd keep that in mind. It lengthened more than volumized the lashes which is my personal preference. It was really pretty on and did not smudge or smear onto my skin. The formula glides on smoothly with no clumping, and dries super fast. I would definitely look into buying the black mascara for daily wear. I was gifted this mascara by Half Magic and Influenster in exchange for my honest review.
most beautiful purple mascara
Verified Reviewer
Reviewed at
great mascara both in the tube & out! pigmented purple that doesn't look cheap, flaky or gross on the eyes. from the side and when the sun is shining your eyes pop! great for everyone especially green eyed girlies
Nice mascara
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Nice mascara and nice packaging. The tube of mascara looks like a magic wand! How cute. The mascara is also a nice color. Received this free gift from Influenster.
Love!!!
Verified Reviewer
Reviewed at
Great application and doesn't flake off throughout the day! Looks so good with green eyes.
Amazing
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
The mascara is so great. I naturally have long lashes but it's so hard to find a mascara that gives them volume without looking too clumpy. This is great as it gives me volume and looks natural.
Questions
Q&A
Showing 1 out of 1 Questions
- Q
Is this a tubing mascara?
- Asked by Caidyn
- Official Answer By Half Magic - Brand EngageHello! Yes, this is an amazing tubing formula that comes off with ease with water!Was this answer helpful to you