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Highlights
Summary
The HALF MAGIC Eyelectric Extreme Lengthening Mascara is the ultimate mascara for extreme length and WEARABLE color. This ultra-defining tubing formula is clinically tested for flake-free, racoon eye-proof wear.
Benefits
- Extreme length
- 12-hour wear
- Racoon-eye proof & flake-free
- Easy & gentle removal
Features
- Ophthalmologist tested & safe for contact lens wearers
- Cap & vial are made with 30% post-consumer recycled materials
Item 2639867
Layer two coats or more for more dramatic color payoff.
To remove, apply warm water and use fingers to gently slide the mascara off the lashes.
Store your mascara in a cool and dark place to maintain the formula's vibrant color (away from heat and light).
Avoid getting product into the eye. If this occurs, wash affected area thoroughly with water.
Indigorgeous: Water (Aqua/Eau), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate SE, Glycerin, Alcohol Denat., Mica, Dimethicone, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Stearic Acid, Butyrospermum Parkii (Shea) Butter, Glyceryl Caprylate, Phenoxyethanol, Ricinus Communis (Castor) Seed Oil, Tromethamine, Palmitic Acid, Laureth-21, PVP, Xanthan Gum, Sodium Dehydroacetate, Methylglucamine, Hydroxystearic Acid, Tocopheryl Acetate, Ethylhexylglycerin, Silica, Euphorbia Cerifera (Candelilla) Wax (Euphorbia Cerifera Cera/Cire de candelilla), Polyglyceryl-3 Stearate, Tin Oxide, Myristic Acid, Sodium Phytate, Ultramarines (CI 77007), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Ferric Ferrocyanide (CI 77510).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Hands down the best tubing mascara out there
I've been using tubing mascara since they came on the market, whenever that was-- 15 years maybe? 20? I've literally tried them all, been faithful to a few. All mascara (including waterproof) gives me panda eyes unless it's a tubing formula. My complaint about most tubers is that even when I like th...
Most Helpful Critical Review
Too gooey on my lashes
While this tubing mascara does make my lashes look thicker and longer, it has some major problems that makes this one a no-go for me. - First, it goes on kind of sticky or gooey, so my lash comb cannot get between the lashes to separate them nicely. I have to clean the lash comb before I can do my ...
101 results
Purple rain
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Purple is a fantastic color for dark brown eyes. It really makes them pop. I use this when I want my eyes to make a subtle statement. Sometimes black is too dramatic.
washes off easily
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
this mascara goes on like any other mascara! but it washes off much quicker because the mascara just slides off. this is great because there's no tugging and rubbing on the skin when removing! helps prevent wrinkles so that's a win.
Best mascara
Verified Buyer
Reviewed at
I bought the purple first and instantly fell in love and bought the other two colors after my first use. The purple and blue show up so well and are so complimentary to any skin tone and eye color! And with any color you get so much length in one coat that you would normally get with two/three coats with any other mascara. It lasts throughout the WHOLE day with no smudging flaking or wear off. It is a little hard to remove tho, so make sure you have good makeup remover.
Electric
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Mascara is very blue! Great for costumes or if you want to spice up your make up look. It covered my black hair and looked great. It did not flake and was easy to remove.
I'm Blue
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
So I didn't realize this mascara was going to be an electric blue color but it is very pretty on the lashes and makes my brown eyes pop. So I will use it when I'm looking for a fun pop of color
Questions
Q&A
Showing 1 out of 1 Questions
- Q
Is this a tubing mascara?
- Asked by Caidyn
- Official Answer By Half Magic - Brand EngageHello! Yes, this is an amazing tubing formula that comes off with ease with water!Was this answer helpful to you