Product Reviews Rated 4.41 out of 5 stars
1150 Reviews
Most Helpful Positive Review No Negatives This is my "go-to" eyeliner!
It's cruelty-free (a requirement for me), reasonably priced, well-pigmented, easy to apply (I have impaired vision, and the use of only one hand), and it wears tenaciously on my insanely oily skin.
The tip is super-fine, which lends itself to creating a subtle "tightlined" effect.
I'm dark brunette, NW15, and 50+, so the deep brown shade is perfect for me. It's almost black, but not as harsh as "absolute" black.
I've been using a separate lash serum for years, so I can't really address the effectiveness the serum in this liner.
I find nothing to dislike about this liner - please keep making it!
Most Helpful Critical Review 'New Look' = Different Color I went to get a fresh Eye Booster and saw the 'New Look' packaging. The eyeliner tube is identical to the one I had. Turns out it's a different shade/color. Left 'New' Deep Brown - grayish black in my estimation. Right 'Old' Actual Deep Brown. Sad that I'll have to give up my tried and true in search of actual Deep Brown once again.
Reviewed by 1150 customers amazing 5
c from Alcoa tn
I have the brown and I absolutely love it. It's my go to when I want a more soft look and don't want to fool with an eyeshadow wing.
Gives a great line 5
morganw128 from undisclosed
Gives a great line and is easy to use. The black is super deep exactly what you want in a liquid eyeliner. I haven't noted growth in my eyelashes but they haven't been shorter. I have hazel eyes and sometimes I find black eyeliner gray, but not in this case. I am a repeat buyer.
WOW…. she gone.. 3
Lluna Max from AL
The eyeliner application was great! But if you want any form of wing liner to last, this is not ur product. I have set it with black eyeshadow and still fades or flakes off through out the day. It has been only through a hand full of uses and the brush os frayed. If i use the none frayed it still works though. If you are trying to practice winged liner as a first timer, i think this would be great. It is easy to get off, but not easy to make last.
I LOVE the brush 4
shannont96 from undisclosed
I LOVE the brush applicator! I wish more brands used a brush for liquid eyeliner instead of a felt tip. It's very easy to apply and the brown color is natural looking. Minus one star because I do have to go over my line sometimes because the color doesn't stay consistent
I happen to love 5
moniqueg48 from undisclosed
I happen to love an extremely thin line of black eyeliner and this is perfect! Very easy to use and if you make a mistake, it's so easy to fix.
Good application, poor performance 2
Jess from NY
I really like how smoothly this product applies, but it does not last longer than 2 hours on my eyes before it starts fading away and becoming patchy. I also feel like I start losing lashes when I wear it for a few days in a row.
I don't buy a 5
bobbiejoi from undisclosed
I don't buy a lot of drug store available cosmetics but I'm love this stuff.
I use it exclusively and have for years
Been using it for years! 5
Yas from Alameda
Eyeliner, everyday use. After trying numerous products, this is the only product that my sensitive eye don't react to. Nice control for whatever thickness you want to wear your eyeliner.
This is my holy 5
dakotak12 from undisclosed
This is my holy Grail eyeliner. I have used it for years and I have not found any that can compare to it. I love the black and brown shades and it leaves my eyelashes so shiny and thick. It lasts a very long time and does not crumble or smear. It goes on with a matte finish
hard to apply 3
nanc from pittsburgh
because this is a serum I try to apply right on my lash line but it doest apply. I can only apply above my lashes. am I doing something wrong?
eye love this !! 5
fernie from los angels , Ca
i've had this for a few months and it's great I love the formula looks so good
Best Ever! 5
TD56 from Trenton, NJ
I've use this eyeliner for years and since then I've never looked back. It checks all the boxes. I was using black but just recently switched to the deep brown. And I love it. I'm 65 years old and the brown is just dark enough where it's not too harsh.
My absolute holy grail 5
dianaaaleon from undisclosed
My absolute holy grail eyeliner! I had been loyal to KVD's tattoo liner, and still love that one, but this one is a fantastic dupe at just a fraction of the price. It can be a bit streaky when brand new, but once it is used once or twice, it's a perfect black matte eyeliner. Physicians Formula Eye Booster Lash Boosting Eyeliner + Serum, 2-in-1, Black 7367
This is my absolute 5
mackenziek46 from undisclosed
This is my absolute favorite eyeliner and has been for years! It goes on easily, stays on well, and contains a lash boosting serum. Need I say more? Fabulous!!
Not Deep Brown 3
Liftemup from Detroit, MI
I love the applicator tip on this liner and it really does create a fine line. However, this is not deep brown. It's a slightly transparent, medium reddish brown. I like a deep brown or black brown for my liner and unfortunately this just looks odd
My friend gave me 5
sanz from undisclosed
My friend gave me one as part of her gift bundle to me and I haven't used anything else since. Everyone's always asking me what I use--I've legit had to write the name of it down several times for strangers now. I love how the formula stays in place all day with primer on. Cat eyes!
I'm not good with 5
sagek4 from undisclosed
I'm not good with eyeliner at all but this tip makes it much easier than usual to do your eyeliner and add a precise tip. This is a great liner to begin learning how to do winged liner
Decent eyeliner. Haven't really 3
maryg292 from undisclosed
Decent eyeliner. Haven't really noticed any change in my lashes, so I can't vouch for that aspect. The brush applicator is nice and makes it easy to get clean lines, but sometimes it's hard to get the product out. It also starts to flake after a while, but it lasts long enough to get through the day for me
My standby. Goes on 5
conniea15 from undisclosed
My standby. Goes on easy and dries fast. A little pricey and I don't notice longer lashes. But just as a liner, not much else can compare. Did once get a liner without product and was a hassle to remedy.
new favorite! 5
maddie s from Chicago
This is my new favorite eyeliner! I was in love with the Nyx matte liner, and when it was discontinued I had to find something new. This is so good, and it has a super smooth application as long as a super-fine tip for a precise wing! So amazing, I will buy it again and again!
The best eyeliner ever! 5
ttasha from undisclosed
The best eyeliner ever! I love the matte finish and it's really dark, not like other eyeliners that can turn blue black and aren't really dark enough! This one is amazing and it has an ultra fine tip that can make the thinnest lines if you want to! This lasts all day and I've tried to find eyeliners just as good as this one and I have yet to fine one! Definitely recommend 10/10 I will be repurchasing and will get the brown shade!
Hot this afternoon reading 5
seemad2 from undisclosed
Hot this afternoon reading a bunch about which eyeliners are least likely to cause a reaction after I got contact dermatitis from another brands eyeliner - have been using this for about 6 months with no issues at all. It's well pigmented and the tip allows for good cat eye definition.
Dry 1
Micaela from Canada
Worst eyeliner I've ever used. It barely comes out, looks dry. The only way to get more to come out is to push too hard, and then there's a glob. Also not waterproof
Favorite eyeliner 5
Elaine from NYC
Easy to apply lasting for long time
This eyeliner is my 5
jenniflyga from undisclosed
This eyeliner is my new favorite drugstore eyeliner. Although I have not tried wearing this in the hot humid GA Summer weather, I have worn this for all day and evening work events. Thankfully it has not feathered,flaked, and bled down my face. I love easily it glides across my lash line, and that it has a fine tip, which allows me to draw light or heavy lines. I also like how it does not clump up my lashes if and when some get onto my lashes when I apply the liner. I have not noticed any length or growth to my lashes from the serum, but I have noticed that when the gets into my eyes from me applying too close to the lashline, it does not irritate my sensitive eyes. To remove, I do suggest using a waterproof eyemakeup remover and then use your normal face cleanser.
