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L'Oréal Paris EverPure Sulfate-Free Purple Shampoo
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Highlights
Summary
L'Oréal EverPure Sulfate-Free Purple Shampoo is color protection plus neutralizes brassy & orange tones, for color treated, blonde, bleached, sliver hair.
Benefits
- Color protection plus neutralizes brassy yellow and orange tones
- Premium quality formula for color treated, blonde, bleached, highlighted brown, sliver hair
- Sulfate free, paraben free, no harsh salts, vegan formula
- With Hibiscus and Purple Dye
Formulated Without
- Parabens, Sulfates
Item 2576575
Use up to 2-3 times a week instead of your usual shampoo. Apply to wet hair and massage into lather. Rinse thoroughly. Follow with EverPure Purple Conditioner.
In case of contact with eyes, rinse immediately.
Aqua/Water/Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Parfum/Fragrance, Polyquaternium-10, Sodium Hydroxide, Amodimethicone, Ppg-5-Ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Acrylates/Beheneth-25 Methacrylate Copolymer, Ci 60730/Acid Violet 43, Butylene Glycol, Benzoic Acid, Trideceth-6, Linalool, Salicylic Acid, Magnesium Nitrate, Hexyl Cinnamal, Hydroxycitronellal, Sodium Benzoate, Cetrimonium Chloride, Tetrasodium EDTA, Sorbitol, Hibiscus Sabdariffa Flower Extract, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, FIL Code D230036/2.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The absolute best!
My natural hair color is brunette. I was going for a beachy sunkissed hair look. So I dyed my hair light brown and added honey highlights at home using boxed dye. This shampoo really allowed me to choose how light I wanted my highlights. Every time I go to the salon and get it done I end up with blo...
Most Helpful Critical Review
Better than expected
I received this product complementary from Influenster. I was very skeptical as I have tried many similar products without much satisfaction. The packaging is nice I like the squeeze bottle as I feel it's easier to get product out. I was really not a fan of the scent I know it says hibiscus but ther...
3500 results
IF I could give 0 i would
I purchased the shampoo and condition of this product based on the reviews. I am not sure if it is me and I reached out to loreal paris but the smell that lingers in my hair after using this product for 3 weeks is horrid. I thought I had Covid Nose but no other symptoms. I threw away my $100 pillows. I thought it was me but after ruling everything else out I washed my hair and let it air dry to find out that it was this shampoo and conditioner. No wonder I would smell the scent heavier while in shower. Ughhh if only someone will refund me my pillows back after realizing it was these products.
Love what this shampoo does
Verified Buyer
Reviewed at

I've been using this shampoo to grown my color dyed hair out to my natural brown/gray. It smells greats and really tones my hair.
Blue NOT Purple!!
Verified Buyer
Reviewed at

I got this and expected it to be dark purple like other purple hair toning products I've used, but it is a very vivid BLUE! I compared it to purple shampoo and it's not purple at all. Purple is opposite of yellow, so it balances and tones yellow, brassy tones from dyed or natural blonde hair. Blue, on the other hand, is opposite orange, and balances and tones orange brassy tones in darker hair or hair that has been bleached but still has orange brassy tones. If your hair is light or bleached blonde and has yellow brassy tones, using a blue yo er conditioner or shampoo will give it a GREENISH tone! Very upsetting! I cannot use this, I tried it once and it made my hair look greenish! The company may not know the difference, but if you need to neutralize yellowish brassy tones from light hair, don't use this as it is NOT PURPLE! It's BLUE!
Great for orange
I bought this to tone down parts of my hair that were orange after bleaching and it did a GREAT job. Even after the first use the orange was less bright. Some reviews mention staining on really light hair, and it did turn the parts of my hair that were light blonde a little gray/blue, but it didn't last long and after it went away they were toned wonderfully. If you're removing a lot of brassiness/orange, go ahead! If you're light blonde already and just trying to remove yellow you may want to be more cautious and not let it sit.
Great Toning Shampoo
Verified Buyer
Reviewed at

I absolutely love EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo! It keeps my highlights looking fresh and free of any ugly brassy tones. It works so well and is reasonably priced! The fragrance is amazing. 5/5 stars I highly recommend it for blondes!