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Summary
Inspired by skincare, L'Oréal Paris Elvive Hyaluron Plus Pure 72H Purifying Shampoo with Hyaluronic Acid & Salicylic Acid purifies scalp and hydrates lengths for 72H of freshness and moisture.
Benefits
- Innovative dual-action formula with salicylic and hyaluronic acids, instantly removes up to 100 percent of residue leaving the scalp feeling purified for up to 72H - For clean, fresh roots without stripping
- Inspired by Skincare - Infused with Salicylic and Hyaluronic Acids for 72H purified roots and hydrated, shiny, healthy-looking hair - From the Number 1 Skincare Serum Brand
- Purifying and Hydrating Routine: First, gently exfoliate with the Hyaluron Pure Oil Erasing Serum - Then, purify with the Hyaluron 72H Purifying Shampoo - Finally, rehydrate with the Hyaluron Pure 72H Rehydrating Conditioner
- Fresh Fragrance - Indulge in a blend of bright berries, cherry blossom, sweet vanilla, and sandalwood
- Non-stripping formulas - The innovative combination of Salicylic Acid and Hyaluronic Acid removes impurities and leaves the scalp and hair feeling refreshed and hydrated
Item 2633792
Use as a system. Apply to wet hair, massage and lather, rinse. Follow with the Rehydrating Conditioner. For their deepest cleanse, use after the Oil Erasing Scalp Serum.
In case of contact with eyes, rinse immediately and thoroughly. If irritation persists, consult a physician.
Aqua / Water / Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Parfum / Fragrance, Sodium Chloride, Citric Acid, Cocamide Mea, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Limonene, Sodium Hyaluronate, Salicylic Acid (F.I.L. T70032019/1).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Brilliance in a Bottle💕Experience your BEST hair!
Finally a lightweight shampoo that also smells amazing!!!! I happen to be very particular when it comes to shampoos and conditioners to a point of not even being satisfied with high-end salon products. Majority of shampoos are thick causing my hair to feel heavy and waxy. My hair is a combination ...
Most Helpful Critical Review
Smells LOVELY, but made hair more greasy
I bought this with my own money because I have fine hair that gets greasy quickly. It was growing in popularity and selling out, so I hopped on the bandwagon and tried it. I have now been using for two months and am very disappointed. At first, it did what it was supposed to do. My hair was still fr...
350 results
Didn't work
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

It made my scalp even itchier and more flakes. It didn't help at all . The only thing I liked about it was the scent. I used it for a month and it just got progressively worse. I ended up going back to head and shoulders
Brilliance in a Bottle💕Experience your BEST hair!
Verified Reviewer
Reviewed at

Finally a lightweight shampoo that also smells amazing!!!! I happen to be very particular when it comes to shampoos and conditioners to a point of not even being satisfied with high-end salon products. Majority of shampoos are thick causing my hair to feel heavy and waxy. My hair is a combination of oily roots with a thirst for moisture on my ends making it tough to find a product that can deliver results to satisfy both my hair needs. As soon as I noticed this L'Oréal haircare line I was committed to giving it a try….even though it was actually the eye-catching design and color of the bottle that drew my attention to it 🤩. Once I put this product to the test, I was immediately impressed by the thin, non-oily consistency I felt when I dispensed it into my hand….it didn't have that thick, oily, cream-like feel to it as most other store/salon brands. Let me just say…L'Oréal has outdone themselves!!! 💕 This Elvive Hyaluron + Pure line leaves my hair feeling airy and lightweight without an oily residue and must I mention the fabulous scent that lingers 48+ hours 🥰 If I had to mention one thing, I suggest they offer this in a bigger size without sacrificing the formula. The only size I have been able to find is a 13.5 oz but having long hair causes me to use more than average making the 13.5 ounce bottle empty out rather quickly. I have a 16 year old daughter with thicker hair who had to find out if it delivered on my claims and she is hooked 😆 All in all, it's "Brilliance in a Bottle" and anyone who hasn't tried it may be missing out on their best hair yet 😉

Brilliance in a Bottle💕Experience your BEST hair!
Verified Reviewer
Reviewed at

Finally a lightweight shampoo that also smells amazing!!!! I happen to be very particular when it comes to shampoos and conditioners to a point of not even being satisfied with high-end salon products. Majority of shampoos are thick causing my hair to feel heavy and waxy. My hair is a combination of roots with a thirst for moisture on the ends making it a tough to find a product that can deliver results to satisfy both of my hair needs. As soon as I noticed this L'Oréal haircare line I was committed to giving it a try….even though it was actually the eye-catching design and color of the bottle that drew my attention to it 🤩. Once I put this product to the test, I was immediately impressed by the thin, non-oily consistency I felt when I dispensed it into my hand….it didn't have the thick, oily, cream-like feel to it as most other store/salon brands. Let me just say…L'Oréal has outdone themselves!!! 💕 This Elvive Hyaluron Pure line leaves my hair feeling airy and lightweight without an oily residue and must I mention the fabulous smell that lingers 48+ hours 🥰 If I had to mention one thing I suggest they change, it would be to offer this in a bigger size without sacrificing the formula. The only size I have been able to find is a 13.5 oz but having long hair causes me to use more than average making the 13.5 ounce bottle empty out rather quickly. I have a 16 year old daughter with thicker hair who had to find out if it delivered on my claims and she is hooked 😆 All in all, it's "Brilliance in a Bottle" and anyone who hasn't tried it may be missing out on their best hair yet 😉
I'm 50/50
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Very light which I love. The Scent is as equally amazing. One thing I will say is the texture of my after a shampoo is a little rough but then I go in with conditioner
In love
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I really love this shampoo! The scent is heaven, and the best part is that it stays on my hair after using it. I like the texture and how easy it is to apply it, and I love that it's not expensive.