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Summary
Hydrating, smoothing, and oh-so-effortless—Effin Primer preps your skin for a flawless, airbrushed finish. Packed with Goji Berry Extract, Shea Butter, and Hyaluronic Acid, it’s a triple-check for soft, glowing, selfie-ready skin.
Benefits
- Hydrates skin
- Smooths complexion
- Creates airbrushed finish
- Can be worn alone or under makeup
Features
- Lightweight formula
- Preps skin for long-lasting makeup
- Leaves skin soft and supple
- Non-greasy texture
Key Notes
- Infused with Goji Berry Extract, Shea Butter, Hyaluronic Acid
- Cruelty-free and vegan
- Suitable for all skin types
Item 77000568
Apply onto clean dry skin. Can be worn alone or under your makeup for an even complexion that lasts all day.
Water (Aqua), Glycerin, Caprylic/Capric Triglyceride, Isoamyl Laurate, Butylene Glycol, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate, Peg-75 Stearate, Sodium Hyaluronate Crosspolymer, Dimethicone, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Aminomethyl Propanol, Ceteth-20, Steareth-20, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ethylhexylglycerin, Lycium Chinense Fruit Extract.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Super Smooth
This is an alright primer. But Tbh, it's not my favorite kimchi Chic beauty product, but neither is it the worst. It's very silky and has like a silicone feel to it (not sure 100% sure if it has Silicone in in or if it's Silicone-Free or not) but it definitely feels super smooth on my skin. I notice...
Most Helpful Critical Review
disappointed!
I was so excited to try the hydrating primer but I am very disappointed. It does not at all blur or minimize my pores. It added to the texture of my face. Such a bummer! I have looooved other Kim Chi products but this was just a miss for me and my dry skin.
86 results
Give this soft, hydrating primer a try!!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Okay KimChi Chic! The way this primer makes my face feel is chefs kiss! After doing my skin care, this primer really locks in the hydration from my moisturizer (without making my skin feel greasy). It helped really fill in/hide my pores with a matte finish that I like on my face. I knocked a star off because the smell is a little odd but that just might be a me thing. Other than that, this primer is wonderful!
Light weight great coverage
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Held up well on a hot sweaty day. Goes on smooth and has a really nice light weight feeling, not cakey. Would definitely continue to use and will purchase again!
Great primer
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Great primer! Does not leave any irritating or sticky residue, but makes makeup go on smooth. Does not irritate the skin. Packaging is super cute and durable. You get a lot in this tube.
Good value product
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

It gives nice coverage for makeup protected myself from foundation overall experience is so good and feels good not leave bad texture or residue
Great comfy primer
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I loved this primer!! It sat nicely on my skin and mixed well with my other products. I felt as though it kept my makeup for longer than usual and did not cause irritation on sensitive skin at all!