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Summary
Hydrating, smoothing, and oh-so-effortless—Effin Primer preps your skin for a flawless, airbrushed finish. Packed with Goji Berry Extract, Shea Butter, and Hyaluronic Acid, it’s a triple-check for soft, glowing, selfie-ready skin.
Benefits
- Hydrates skin
- Smooths complexion
- Creates airbrushed finish
- Can be worn alone or under makeup
Features
- Lightweight formula
- Preps skin for long-lasting makeup
- Leaves skin soft and supple
- Non-greasy texture
Key Notes
- Infused with Goji Berry Extract, Shea Butter, Hyaluronic Acid
- Cruelty-free and vegan
- Suitable for all skin types
Item 77000568
Apply onto clean dry skin. Can be worn alone or under your makeup for an even complexion that lasts all day.
Water (Aqua), Glycerin, Caprylic/Capric Triglyceride, Isoamyl Laurate, Butylene Glycol, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate, Peg-75 Stearate, Sodium Hyaluronate Crosspolymer, Dimethicone, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Aminomethyl Propanol, Ceteth-20, Steareth-20, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ethylhexylglycerin, Lycium Chinense Fruit Extract.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Super Smooth
This is an alright primer. But Tbh, it's not my favorite kimchi Chic beauty product, but neither is it the worst. It's very silky and has like a silicone feel to it (not sure 100% sure if it has Silicone in in or if it's Silicone-Free or not) but it definitely feels super smooth on my skin. I notice...
Most Helpful Critical Review
disappointed!
I was so excited to try the hydrating primer but I am very disappointed. It does not at all blur or minimize my pores. It added to the texture of my face. Such a bummer! I have looooved other Kim Chi products but this was just a miss for me and my dry skin.
67 results
Smooth all day
This product is so lightweight and smoothing on my skin. I don't feel like I have a cake face. There is no separation whenever I use this product!
Really Good!
Verified Reviewer
Reviewed at

Goes down very smoth matte and helps my makeup stick to my face. Just make sure to shake it really well. Also it really helps blur pores very nicely.
Love this Primer
Verified Reviewer
Reviewed at

Great texture and lasts all day! Also, it has no scent which I like.
Great hold
Verified Reviewer
Reviewed at

Works great! And holds my foundation without creasing
Nice
Verified Reviewer
Reviewed at

Smooth matte finish that helps extend your makeup. Do wish the container was see through as it's hard to tell how much left.