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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^<br><br>
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free 4 piece set with $50 It Cosmetics and It Brushes for Ulta purchase (valid thru 5/11/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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TESTED & LOVED BY 40 & OVER | ALWAYS REAL, NEVER RETOUCHED
PROVIDES A RADIANT FINISH*
BLURS APPEARANCE OF DARK CIRCLES*
MAKES SKIN APPEAR PLUMPED*
PRIME IT
On first use, click for 1 minute to allow the formula to disperse.
APPLY IT TARGETED
Use one click of product for targeted application to conceal problem areas.
APPLY IT ALL-OVER
Use three clicks for all over face application.
Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Especially for those of us who have lines!
[I received this product in exchange for my honest review] I think this is a lesser known product/brand and I wanted to sing it's praises. For a long time I was in love with Benefit Boi-ing concealer for my undereye circles. While it covered well, it started getting very cakey on me and as I am get...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
873 results
Little pricey but worth.
[I received this product in exchange for my honest review] I chose a wrong shade to my skin but still want to try it out. It feels lightweight and still has great coverage, blends well and moisture. I just don't like its chemical scent.
Easy to use
[I received this product in exchange for my honest review] I love this concealer. It's super easy to use. ANYONE can use this. You don't need any tools because this has a sponge applicator. It covers my dark circles great. It feels very light and you don't feel like your wearing makeup. Love it!!
An option for Contour
[I received this product in exchange for my honest review] So I decided to try it as a contour, and I'm glad I did. The color is darker than my complexion. The formula is smooth, creamy, and blends like a dream, giving me a soft, radiant sculpt without looking muddy or harsh. It adds a beautiful contour that works really well for everyday definition.
Good coverage and hydrating concealer
[I received this product in exchange for my honest review] This concealer has good coverage and it's described as medium however I think it covers dark circles and redness well. It blends well and i think radiant is a correct description for the finish. I deducted a star for the application- you twist for the product to come out and initially nothing comes out and then too much at once. And if you use the built in applicator it will be difficult to clean.
Totally purchase
[I received this product in exchange for my honest review] I love these shades. They are darker than what I would have used a month ago. But I tan super fast and it last long time on me. I tan so much that I chose a warmer shade still neutral. Great finish. Not a fan of felt tip. Feels wasteful. Other than that I love it cosmetics. Complimentary of @influenster
