Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner #1
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner #1

 Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

$29.00

or

    Offers

    Pickup and delivery options

    In stock and ready to ship

    Usually ships in 24 hours

    Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

    Earn points on this purchase.

    Details

    Benefits

    • 2-in-1 lip balm + lip liner with perfectly paired shades (no more guessing!)
    • Longwearing color with zero bleed
    • Precision-tip liner for easy application on the go
    • Hydrating Serum Complex with cupuaçu butter, collagen peptide* and jojoba oil

    Research Results

    • Better-looking lips instantly** 98% said lips feel cared for & conditioned
    • 98% said balm feels smooth on lips
    • 95% said liner does not drag or bleed upon application
    • After 8 days of use: Lip lines appear blurred & visibly reduced**
    • *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collage
    • **In a consumer study with 104 subjects.

    Key Ingredients

    • Cupuaçu Butter: Nourishing butter helps comfort lips & protects the skin barrier
    • Jojoba Oil: Provides deep hydration & protects against dryness
    • Collagen Peptide*: Helps boost hydration; smooths lip lines & wrinkles
    • *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collagen

    Item 2655585

    How To Use

    LINE IT: Use the liner end to define and sculpt lips by tracing along the outer edge of your natural lip line.

    FILL IT: Flip to use the balm end. Fill in lips to add color and hydration. Twist up just 3X for the perfect application.
    *Once it clicks up, it doesn't click down!

    DO IT YOUR WAY: Use the liner or balm side individually for an all-over matte or shine look. Use both to create your perfect lip combo.

    Ingredients

    G2035929: Isododecane, Synthetic Wax, Polybutene, Trimethylsiloxysilicate, Silica, Sucrose Tetrastearate Triacetate, Hydrogenated Jojoba Oil, Cetearyl Behenate, Synthetic Fluorphlogopite, Isoamyl Laurate, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lactic Acid, Kaolin, Colophonium / Rosin / Colophane, Palmitoyl Tripeptide-1, [+/- May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 15850 / Red 7 Lake, CI 19140 / Yellow 5 Lake, CI 15850 / Red 6, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 77742 / Manganese Violet, CI 45380 / Red 21, CI 42090 / Blue 1 Lake]. (F.I.L. N70081480/2).

    G2035930: Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isocetyl Stearate, Polybutene, Candelilla Wax Hydrocarbons, Diisostearyl Malate, Theobroma Grandiflorum Seed Butter, Silica, Dipentaerythrityl Pentaisononanoate, Glyceryl Citrate/Lactate/Linoleate/Oleate, Glycine Soja Protein / Soybean Protein, Limnanthes Alba Seed Oil / Meadowfoam Seed Oil, Synthetic Fluorphlogopite, Synthetic Beeswax, Dipalmitoyl Hydroxyproline, Simmondsia Chinensis Seed Oil / Jojoba Seed Oil, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Sorbitan Stearate, Parfum / Fragrance, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Glycyrrhiza Glabra Leaf Extract / Licorice Leaf Extract, Phospholipids, Tribehenin, Sorbitan Isostearate, Tocopherol, Isopropyl Titanium Triisostearate, Lactic Acid, Kaolin, Palmitoyl Tripeptide-1, [+/- May Contain: CI 77891 / Titanium Dioxide, Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 77742 / Manganese Violet, CI 15850 / Red 6, CI 19140 / Yellow 5 Lake, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 42090 / Blue 1 Lake, CI 45410 / Red 28 Lake]. (F.I.L. N70081451/1).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    Similar items for you

    12 items

    We think you'll like

    12 items

    Sponsored products

    11 items

    Review Snapshot

    by PowerReviews

    1528 ReviewsWrite a Review
    91%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    Great Formula, Just More Pigmented Than I Expected

    [I received this product in exchange for my honest review] I've been a long-time fan of IT Cosmetics, and I love a good lip balm, so when I was offered the opportunity to try IT Cosmetics Do It All Lip Transformer for free in exchange for my honest opinion, I was excited to give it a try. I love th...

    Versus
    Most Helpful Critical Review
    Middle of the road on this one....

    [I received this product in exchange for my honest review] As a huge lip liner and lipstick user I was excited to try the Do It All Transformer in Caramel. Typically- I migrate to neutral tones in lip liners, lipstick and gloss. The caramel of the product wasn't quite neutral. The color held that ...

    1528 results

    Great convenient product

    Submitted 3 months ago

    By Jennifer

    From MI

    [I received this product in exchange for my honest review] I really love the ease of use of this product and the fact that it's 2-in-1. Great long lasting quality product. Not sticky. Goes on smooth. Not a fan of this color, as it's quite dark, but overall the product is fantastic.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    LOVE this!

    Submitted 3 months ago

    By Tammy

    From Gladstone, MO

    This iT dual lip liner and lip balm is fantastic! I love the shade HRA30W is a perfect shade for my light skin tone. The best thing is I didn't have to reapply it often. It stayed on and great looking for several hours. I will definitely buy this and try other shades!

    User submitted media 1 of 3
    First try
    User submitted media 2 of 3
    Dual tip
    User submitted media 3 of 3
    Two hours after applying it

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Goes on smooth

    Submitted 3 months ago

    By Julie

    From St louis

    [I received this product in exchange for my honest review] This lip liner combo goes on super smooth and doesnt settle into my lip lines. While the color is a little light for my taste it is an awesome color! Goes on easy and lasts a decent amount of time

    User submitted media
    Liner

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Love the 2 in 1 option!

    Submitted 3 months ago

    By Rosalyn

    From Dayton, OH

    [I received this product in exchange for my honest review] I love that this product is a 2 in 1! The color is perfect for my skin tone and so easy to use. You just pop open one side for the lip liner and then close and then pop open the other to fill in the rest of the lips. It glides on and stays on.

    User submitted media
    2 in 1

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    More than a Lip Balm

    Submitted 3 months ago

    By Melissa

    From St. Louis, MO

    This duo is ideal - liner and balm all in one. The balm is smooth and creamy, makes my lips feel very hydrated with just the right touch of color. The hydration last for hours too! To amp up the color, add the liner, which also goes on very smoothly and lasts all day. Easy to throw in your bag and go, no fussing with multiple tubes or pencils. I love the Mauve & Mighty color - very neutral for all kinds of skin tones. On my fairer complexion (now tanner from the summer!), it's a great transition color from late summer into fall, but I can also see me using this in winter when I just want a little boost of color and nothing dramatic.

    User submitted media 1 of 2
    Example on hand
    User submitted media 2 of 2
    Product open

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?

    What do you want to know about this product?