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Highlights
Summary
IT Cosmetics Do It All Sheer Tint Face Balm is your ultimate 4-in-1 tinted moisturizer that transforms skin instantly and over time. This next-generation serum combines sheer, buildable coverage with 92% skincare ingredients for a radiant look that firms, hydrates, and minimizes the look of lines.
Features
- Made with 92% skincare ingredients including Hyaluronic Acid, Collagen Peptide***, and Vitamin E.
- Buildable, radiant finish for a luminous glow.
- Next-generation tinted moisturizer starts as a solid serum and melts effortlessly into skin.
- Available in 15 flexible shades.
- ***A biosynthetic collagen peptide similar to a protein fragment found in collagen.
- Key Ingredients:
- Hyaluronic Acid: Hydrates and plumps for all-day moisture.
- Collagen Peptide: A biosynthetic collagen peptide similar to a protein fragment found in collagen.
- Vitamin E: Moisturizes and provides antioxidant benefits.
Benefits
- 92% Skincare Base with Collagen Peptide***, Hyaluronic Acid, and Vitamin E for better-looking bare skin after just 4 weeks**.
- 4-in-1 Makeup Benefits for Instant & Over Time Skin Transformation.
- Provides buildable, sheer coverage with a radiant finish for a healthy glow.
- Visibly firms and minimizes the look of lines for smoother-looking skin.
- Provides 24-hour hydration, leaving skin feeling plump and comfortable.
- Blends effortlessly with no mess for easy, on-the-go application.
- ***A biosynthetic collagen peptide similar to a protein fragment found in collagen.
- **Based on a consumer study on bare skin after 4 weeks of daily use.
- Ultra-lightweight, serum-like texture that adapts to a wide range of skin tones with sheer, flexible shades.
- Dermatologist tested for safety
- Suitable for all skin types
- Suitable for sensitive skin
- Non-Comedogenic
- Non-Acnegenic
- Suitable for acne-prone skin
- Allergy Tested
Research Results
- 91% said it minimizes the appearance of surface imperfections, like wrinkles and fine lines.*
- Provides 24-hour hydration and instant radiance.*
- *Based on a consumer study after 1 week of regular use.
- **Based on a consumer study on bare skin after 4 weeks of daily use.
Item 2650275
Tap with Brush or Fingers: Thanks to its ultra-blendable texture, simply dip your Heavenly Luxe™ Complexion Perfection Brush #7 or clean fingertips into the balm.
Blend It: Apply starting at the center of your face. Blend outward onto your face, neck, and décolleté to achieve a radiant finish.
Build It: Complete your look by applying an even layer. Add more product as needed to build up your desired level of coverage---no mistakes!
Aqua / Water / Eau, Dimethicone, Isotridecyl Isononanoate, Glycerin, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Dipropylene Glycol, Polymethylsilsesquioxane, Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone/Polyglycerin-3 Crosspolymer, Polyglyceryl-4 Isostearate, Cetyl Peg/Ppg-10/1 Dimethicone, Synthetic Fluorphlogopite, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Tocopherol, Disodium Stearoyl Glutamate, Sodium Hyaluronate, Aluminum Hydroxide, Butylene Glycol, Carbomer, Sodium Lactate, Polysorbate 20, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7. [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].
This brand is excluded from most Ulta Beauty coupons.
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FAQs
What is Do It All Sheer Tint Face Balm?
Delivering visible skin improvements over time and instant radiance, Do It All Sheer Tint Face Balm is your 4-in-1 skin-transforming tinted balm. IT gives you sheer, buildable coverage that is visibly more hydrated, firmer, and smoother while looking like your skin, thanks to a 92% skincare base featuring vitamin E, hyaluronic acid, and collagen peptide. Developed by dermatologists’ expertise and available in 15 flexible shades, it’s the perfect “no-makeup makeup” essential.
What’s inside the 92% skincare base?
Designed to treat your skin while performing like makeup, the skincare-infused base of Do It All Sheer Tint Face Balm features vitamin E for antioxidant protection, hyaluronic acid for hydration, and collagen peptide. Together, these ingredients help condition, smooth, and visibly firm skin with every wear.
Is the coverage sheer or buildable?
Build it up—or keep it sheer. For a natural, radiant finish, start with a light veil of tint, then add more where you want extra evening out. Effortlessly melting into skin, the balm will not streak or cake.
How do I find my foundation shade?
Identify your undertone after choosing your shade family (Light, Medium, Tan, Rich, or Deep) to find your foundation shade match. For a cool undertone, silver jewelry flatters best and skin has pink or red tones. For a warm undertone, gold jewelry flatters best and skin has yellow or golden tones. For a neutral undertone, both jewelry tones complement and skin shows a blend of warm and cool tones. Choose the matching shade within your family for your best fit once your undertone is identified.
Is Do It All Sheer Tint Face Balm good for mature skin?
Yes—mature skin was kept top of mind during the development of Do It All Sheer Tint Face Balm. Boosting radiance instantly while helping to soften the look of lines and visibly firm skin, the formula is rich in collagen peptides. After 4 weeks, bare skin feels firmer, looks smoother, and fine lines appear minimized.
Does the texture feel greasy or heavy?
Not at all. Leaving behind a breathable, radiant, and lightweight finish that never feels oily or greasy, the solid-to-cream balm melts instantly on contact.
Is this a foundation or skincare?
Both. The benefits of a skincare treatment—radiance, hydration, and visible firming—are delivered all day alongside the flexible coverage of a sheer foundation.
What skin types can use this face balm?
All skin types can enjoy IT. While oily or combination skin types can achieve a natural glow and gently set with powder if desired, dry and mature skin will especially love the smooth, cushiony feel and long-lasting hydration.
How should I apply IT for the best results?
Pair IT with the Heavenly Luxe Complexion Perfection Brush #7 for the most radiant, seamless blend—or use clean fingertips for quick, simple application. From the center of the face outward, apply and build where desired.
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
IT Cosmetics Sheer Tint Face Balm: Skincare Formulation
I received this product in exchange for my honest review. [I received this product in exchange for my honest review] IT Cosmetics Do It All Sheer Tint Face Balm is a creamy, lightweight consistency which absorbs easily onto the skin. The balmy texture is emollient with a smoothness to apply softly o...
Most Helpful Critical Review
I had blending issues
[I received this product in exchange for my honest review] I was eager to try a tint that has collagen peptide, hyaluronic acid, and Vitamin E. I have been using a tinted moisturizer from a well-known department store brand in a plastic tube, but I like the idea of a more beneficial balm from a gla...
3758 results
Excellent for dry skin
My new favorite skin product. It really does go on like skincare and gives a 'no makeup' finish. I have dry skin and this is one of the first thing that doesnt flake or settle into lines.
I would buy this product on a regular basis.
I received this product in exchange for my honest review] I love Do it All Sheer Tint Face Balm, I love the consistency. It's just thick enough to cover my age spots. I would buy this product. I also thought the tint was just the right color for me
My new fave!
My new fave makeup purchase! So great for those days you don't want to be so made up with heavy makeup but want some coverage. It takes so little. I just barely dab a makeup brush and swipe it on. It is so cool on your skin, moisturizing and spread easily. More coverage than a tinted moisturizer and you can dab some extra in certain areas but just such a light feeling on your face for every day wear.
Will not buy again. Not want I hoped to use as a foundation
Will keep it because I have rosacea and will use it to cover flare ups. Asked Ulta associate if I could use it as a foundation and she said yes. Died not work for that and if you apply IT powder foundation over it, every line on your face is WORSE. Don't this Ulta associate was knowledgeable about this new IT product.
Love this for mature(?) skin
It took me a couple tries to find the right shade, but I love the way this feels on my skin and the coverage that it provides. I've been using a cc cream mixed with a glow screen and find that this works much better.