Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Yay! You are earning rewards points on this purchase.
Summary
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Leaves hair soft, shiny, and healthy
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543143
Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Sol de Janeiro
Cheirosa 68 Hair & Body Perfume Mist
Shark Beauty
FlexStyle Air Styling & Drying System
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
NUTRAFOL
Strand Defender Strengthening Conditioner for Thinning Hair
LolaVie
Peptide Plumping Volume Shampoo
NUTRAFOL
Root Purifier Scalp Microbiome Shampoo for Thinning Hair
Questions
Ask a QuestionQ&A
Showing 5 out of 34 Questions
- Q
I have 3 questions 1) is this shampoo keratin safe? 2) is the shampoo glaze/gloss/toner safe? 3) For those who have used both, how does this line compare to olaplex?
- Asked by Honey
- Official Answer By Joico - Brand EngageHi Honey! Thank you for your questions. The Joico Defy Damage Protective Shampoo is safe for Keratin and Color Treated Hair. However, we would recommend checking with your brand of keratin. Depending on the keratin company they may have specific product recommendations to protect the warranty on your keratin treatment. Hope that helps! ✨💕Was this answer helpful to you
- Q
Is this the best shampoo for oily fine hair?? My daughter has alopecia and her hair gets oily like in one day and they recommended this..Do you agree or is there another one better for daily use??? thank you so much
- Asked by mickey
- Official Answer By Joico - Brand EngageHi Mickey! Thank you for your question. Based on what you have shared, we would recommend the Joico Scalp Vitality Refreshing Shampoo & the Joico Defy Damage Protective Conditioner. We think she'll love it! ✨💕Was this answer helpful to you
- Q
Can this shampoo be a good choice, even for non-color treated hair? I was given a sample and I love it! But I have healthy, medium, straight hair that has never been color-treated. Is there another Joico shampoo I should look to instead?
- Asked by Lisa
- Official Answer By Joico - Brand EngageHi Lisa! Thanks for your question. Based on what you've shared, it would be a great choice for you. The Defy Damage Collection is a system that protects color (natural and color treated) and hair health to help you defy fading and damage. Hope this helps clarify! ✨💕Was this answer helpful to you
- Q
Is this shampoo good for fine hair?
- Asked by Marta
- Official Answer By Joico - Brand EngageHi Marta! Thank you for your question. The Joico Defy Damage Protective Shampoo can be used on fine hair. However, if you are looking for volume the Joico JoiFull Volumizing Collection would be a better fit. Or if you are looking for lightweight moisture the Joico HydraSplash Hydrating Collection would be an excellent choice for fine hair. Hope that helps give you some clarity! ✨💕Was this answer helpful to you
- Q
Can i use this every day? I have a mix of medium and fine hair, very thick, highlighted maybe 2-3 times per year, and long in length. My hair is pretty healthy. My hair dresser recommended this shampoo for me.
- Asked by Lori
- Official Answer By Joico - Brand EngageHi Lori! Thanks for asking. You can absolutely use the Defy Damage Protective Shampoo & Conditioner daily! Based on what you have shared it would be a great fit! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner
For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...
Most Helpful Critical Review
Everything you do NOT want your hair to be
Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...
1033 results
Made my hair fall out
Hair Type Straight Hair
This is the absolute WORST line of products ever. I have fine hair and this made it worse. It thinned out my entire head. Skip the bondi boost too. It didn't fix it. I'm using biolage and it's better. It's going to take forever for this to improve.
Meh
I expected more. It weirdly leaves my ends dry and my roots greasy after a few hours. Not terrible but won't repurchase
i loved this product!!!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
i used this product every night and OMG!! its the best stuff ever. my hair became so soft and so full of life. i was truly impressed. definitely will but this again in the future. i recommend this product to everyone. you wont regret getting it!!
Solid product
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
Joico Shampoo is absolutely amazing and protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks! This haircare system has a full list of benefits from 80% less brakeage, leaves hair shiny, soft and healthy.
Smooth hair
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
This shampoo had an amazing scent. It cleanses your hair so well without feeling like it's absolutely stripping it. It did feel rich enough that it left my hair feeling smooth enough, even when I didn't use conditioner. It did feel like it was helping protect my hair from the usual daily damage given how smooth and soft my hair felt