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Summary
Highlights
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Leaves hair soft, shiny, and healthy
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543125
Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum
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Questions
Ask a QuestionQ&A
Showing 5 out of 30 Questions
- Q
Is this shampoo good for fine hair?
- Asked by Marta
- Official Answer By Joico - Brand EngageHi Marta! Thank you for your question. The Joico Defy Damage Protective Shampoo can be used on fine hair. However, if you are looking for volume the Joico JoiFull Volumizing Collection would be a better fit. Or if you are looking for lightweight moisture the Joico HydraSplash Hydrating Collection would be an excellent choice for fine hair. Hope that helps give you some clarity! ✨💕Was this answer helpful to you
- Q
Can i use this every day? I have a mix of medium and fine hair, very thick, highlighted maybe 2-3 times per year, and long in length. My hair is pretty healthy. My hair dresser recommended this shampoo for me.
- Asked by Lori
- Official Answer By Joico - Brand EngageHi Lori! Thanks for asking. You can absolutely use the Defy Damage Protective Shampoo & Conditioner daily! Based on what you have shared it would be a great fit! ✨💕Was this answer helpful to you
- Q
What's the difference between the Defy Damage Protective Shampoo and the Defy Detox Shampoo?
- Asked by B Lit
- Official Answer By Joico - Brand EngageHi B Lit! Thanks for your question. The Joico Defy Damage Detox Shampoo includes a clarifying formula that dives deep to leave hair and scalp feeling clean while being gentle on color, without leaving hair feeling stripped or dry. We recommend the Joico Defy Damage Detox Shampoo to be used twice monthly to keep hair free of product and hard water buildup that can leave it feeling rough and looking dull. The Joico Defy Damage Protective Shampoo is a gentle daily cleanser that swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
I used to use the color endure. Im disappointed its no longer available. What did you replace it with? I have bleach in my hair and the color endure shampoo and conditioner made my hair so soft. The color safe you have now that I tried did nothing.
- Asked by Kakyev
- Official Answer By Joico - Brand EngageHi Kakyev! Thank you for sharing your concerns. Based on what you have shared we would recommend the Joico K-PAK Color Therapy Color Protecting Collection which has African Mankettti Oil and is meant for damaged hair repair + color protection. Hope this helps clarify! ✨💕Was this answer helpful to you
- Q
I have thick slightly wavy color treated hair that is in good condition. I want a shampoo that won't weigh my hair down. Is this the choice for me?
- Asked by MA
- Official Answer By Joico - Brand EngageHi Ma! Thank you for your question. Based on what you have shared, the Joico Defy Damage Protective Collection would be a good fit for you. Get ready to fall in love! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
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Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner
For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...
Most Helpful Critical Review
Everything you do NOT want your hair to be
Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...
1013 results
Overall, 9/10
Review for thin, fine, not color-treated blonde hair after full use of bottle: This is the fjrst shampoo I have found in 3 years between Olaplex, Nexxus, its a 10, Herbal Essences, Paul Mitchell, and organix, that leaves my hair noticeably soft directly after washing out BEFORE the conditioner. With most of the above listed (besides nexxus, that leaves me greasy) my hair immediately felt stripped, almost squeaky. This shampoo smells amazing and now that i've finished my bottle im leaving this review. Soft, manageable, great scent. I did pair this with holy hydration herbal essences conditioner and nexxus leave in & R+CO blowdry balm. I add in a hair mask once a week (nexxus) and wash either daily or every 2 days.
Bad, bad product
I bought this cuz of all the positive reviews. but after using this shampoo with my usual conditioner, I could barely brush through my hair after washing. I have a detangling brush and with my usual styling cream too, I just could not get a brush through my hair like I usually can with my old shampoo. I had a lot of hair shedding after using this shampoo that I've not had before using this shampoo. My hair got oily too about 2 days earlier then usual. I tried this cuz I wanted to just try something different but I won't use this again. Going back to my old shampoo.
Style
I would recommend both shampoo and conditioner. I have fine hair and keep my color looking vibrant and healthy and shiny. I love the smell. All I need is a little dot of shampoo the same thing with the with the conditioner a It last a very long time.
I'd buy again
Hair Type Straight Hair
Best shampoo evergreen!
Hair fall out
Received this with a purchase that had an assortment of shampoos and conditioners to try and this is the absolute Worst!! My hair was being pulled through my comb immensely and I usually do not get shedding like that when i was my hair. Thank God my hair is thick. But definitely will not purchase!