This Product |
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Key Benefits |
Refreshes & Clarifies |
Hydrates & Nourishes |
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What it is |
A gel-based face cleanser |
A lightweight non-greasy cream |
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When to use it |
Daily AM & PM |
Daily AM & PM |
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Why you need it |
The #1 facial cleanser in the US*. One sold every 30 seconds. A cult favorite! It gently removes dirt, impurities & makeup, leaving skin refreshed without stripping or over-drying. |
The perfect do-it-all day & night moisturizer! It is clinically proven to provide all-day hydration & revive the appearance of dull & tired skin—leaving it looking more supple, plump & glowy. |
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Highlights
Summary
TULA’s The Cult Classic Purifying Face Cleanser is the #1 facial cleanser in the US*. *Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department, Classification, Dollar Sales, 12 months ending March 2023
Benefits
- Removes dirt, impurities & makeup without stripping or over-drying
- Refreshes skin, leaving it purified & clarified
- Helps maintain skin balance with probiotic extracts
- Helps prep your skin for the next product & boost skin radiance
- Dermatologist-tested
- *Source: The NPD Group/U.S. Prestige Beauty Total Department/Specialty, Skincare Product Unit Sales, January-December 2022
Key Ingredients
- Probiotic Extracts: help maintain skin balance
- Prebiotics (Chicory Root): help nourish skin
- Turmeric, White Tea & Blueberry: help improve skin texture
- Does not contain live cultures
- Contains milk proteins
Research Results
- AFTER 1 WEEK*
- 100% agreed skin does not feel stripped
- AFTER 4 WEEKS**
- 100% agreed skin looks healthier & smoother
- 96% agreed skin looks brighter & more radiant
- 96% agreed pores appear smaller
- *Self assessment on 31 subjects after 1 use
- **Self assessment on 31 subjects during 4 weeks
Item 2606764
Apply onto wet skin & massage in circular motions. Rinse with water. Use 2x daily, AM & PM.
Aqua/water/eau, Disodium Laureth Sulfosuccinate, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Lauryl Glucoside, Sodium Lauryl Sulfoacetate, Sodium Chloride, Disteareth-75 Ipdi, Bifida Ferment Lysate, Hydrolyzed Rice Protein, Curcuma Longa (turmeric) Root Extract, Camellia Sinensis (green Tea) Leaf Extract, Vaccinium Angustifolium (blueberry) Fruit Extract, Cichorium Intybus (chicory) Root Extract, Camelina Sativa Seed Oil, Lactose, Lactis Proteinum/milk Protein/protéine Du Lait, Yogurt Powder, Olus Oil/vegetable Oil/huile Végétale, Tocopheryl Acetate, Ascorbyl Palmitate, Panthenol, Carthamus Tinctorius (safflower) Seed Oil, Polysorbate 20, Butylene Glycol, Inulin, Pentylene Glycol, Caprylyl Glycol, Coco-glucoside, Hydroxyethyl Acrylate/sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, PEG-120 Methyl Glucose Dioleate, Styrene/acrylates Copolymer, Sorbitan Isostearate, Trisodium Ethylenediamine Disuccinate, Glutaral, Glycerin, Citric Acid, Sodium Hydroxide, Sorbic Acid, Phenoxyethanol, Benzoic Acid, Phenethyl Alcohol, Fragrance (parfum), Alpha-isomethyl Ionone, Benzyl Benzoate, Citronellol, Hexyl Cinnamal, Limonene, Linalool.
*Contains Milk Proteins.
*Does Not Contain Live Cultures.
This brand is excluded from most Ulta Beauty coupons.
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Most Helpful Positive Review
Solved my problem skin!
I have very sensitive skin and so I'm always hesitant to try new skin care products. I did my research because I really struggle with heat rash that causes very itchy, red bumps on my face and neck when I do any kind of activity out in the heat and humidity. I've been to several dermatologists who p...
Most Helpful Critical Review
My first bad review, but it was that horrible!
I have always had a mild acne issue that usually came during a certain time of the month. I also get some zits around my hairline and forehead from hair styling products. I started using Tula after an Ulta employee recommended it. The same visit a different employee advised to be careful with Tula b...
1586 results
Awful fragrance
I got this after using a couple other Tula products I like. It seems to be a good cleanser, but the fragrance is overpowering. To the point where it leaves a weird taste in my mouth just from inhaling when it's on my face. I don't know why we need so much fragrance for a cleanser, and for a brand that uses "cleaner" ingredients I'm surprised it was formulated this way. I cannot use this product and am returning it - and it's honestly making me question how "clean" the rest of the brand's products are.
Not sudsy enough
I dont think it cleanses enough. Wouldn't recommend.
Welp
Thought this was going to be nice but it kinda dries me out.
Great product, awful bottle
I love this cleanser, however, the pump on the large bottle is terrible. The pump doesn't work very well and takes more time than it should to get the proper amount of cleanser. I will purchase this product again but will not buy the large bottle.
I re-buy this product
I love this cleanser! I re-buy it and take it with me when I travel. I have an extensive skincare routine at home but when traveling I keep it simple, using this cleanser followed by the Tula moisturizer. I give Tula products as gifts, they are that good.