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MILK MAKEUP Cooling Water Jelly Ice Soothing Serum Stick with Niacinamide #1
MILK MAKEUP Cooling Water Jelly Ice Soothing Serum Stick with Niacinamide #1

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MILK MAKEUP Cooling Water Jelly Ice Soothing Serum Stick with Niacinamide

$29.00

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Size:0.46 oz

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Details

Benefits

  • First-of-its-kind, next-gen jelly technology
  • Clinically proven to help reduce the look of redness and puffiness
  • Helps provide blue light protection from screen time
  • Formulated with gentle alternatives to harsh ingredients
  • Non-comedogenic
  • Fragrance-free and non-irritating
  • Dermatologist tested
  • Safe for sensitive and acne-prone skin types
  • Travel-friendly and spill-proof

Key Ingredients

  • Niacinamide helps reduce the look of pores + redness while providing blue light protection
  • Redness Calming Complex, made with amino acids and minerals, helps soothe irritation + defend against external stressors
  • Aloe helps hydrate and soothe skin
  • Caffeine helps reduce the look of puffiness
  • Seawater helps hydrate, soothe, and refresh skin
  • Vegan collagen helps support collagen production + has anti-inflammatory benefits
  • Sea moss extract helps provide antioxidant benefits and moisturize

Research Results

  • In a consumer perception study of 34 people after using the product immediately and in a 12-hour period: 100% said it’s good for their skin type
  • 97% said it feels gentle + they love how cooling it feels
  • 91% said skin feels soft after 12 hours
  • 88% said skin looks + feels hydrated after 12 hours

Item 2642282

How To Use

On first use, gently twist off and discard inner cap.

After cleansing, glide directly onto clean skin and pat in with fingertips. Repeat AM and PM.

If layering, follow with Watermelon Jelly Glow (sold separately).

Snap the cap tightly shut to keep your jelly fresh.

Pro Tip: Keep it in the fridge to make the serum extra cooling when you swipe it on.

Ingredients

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, 2,3-Butanediol, Propanediol, Glycerin, Sorbitol, Niacinamide, Maris Aqua/Sea Water/Eau De Mer, Caffeine, Chondrus Crispus Extract, Tremella Fuciformis Polysaccharide, Hibiscus Rosa-Sinensis Flower Extract, Chlorella Ferment, Kappaphycus Alvarezii Extract, Hydroxyacetophenone, Tocopherol, Sodium Cocoyl Amino Acids, Sarcosine, Magnesium Aspartate, Potassium Aspartate, Sodium Hyaluronate, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Agarose, 1,2-Hexanediol, Caprylyl Glycol, Sodium PCA, Propylene Glycol, Erythritol, Carrageenan, Ethylhexylglycerin, Xanthan Gum, Citric Acid, Sodium Carbonate, Benzoic Acid, Sorbic Acid, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Blue 1 (CI 42090).

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

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Q&A

Showing 1 out of 1 Questions
Q
What does it do?
Asked by Wafflez
Official Answer By Milk Makeup - Brand Engage
Hi there, Great question! The Cooling Water Jelly Ice is a clean cooling serum stick with niacinamide and a bouncy jelly texture that helps soothe, refresh, reduce the look of redness and puffiness, and protect from blue light for visibly calm, chilled-out skin.Was this answer helpful to you

Review Snapshot

by PowerReviews

100 ReviewsWrite a Review
99%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
Nice but Need More Hydration!

As a 46-year-old woman with dehydrated skin, I've tried countless products, but the Milk Makeup Cooling Water Jelly Ice Serum Stick has truly impressed me. Its bouncy, jelly texture glides on effortlessly, delivering an instant cooling sensation that feels refreshing, especially during warmer months...

Versus
Most Helpful Critical Review
Pass!

The texture of the product definitely feels good going on. It absorbs nicely too. However, i cant say i got much of a cooling effect from it, nor did i see any positives after using it. It also fell apart after the first few times using it. Will be returning and wouldnt waste my money again

100 results

Aesthetic buy

Submitted 21 days ago

By Idk

From Warwick

This product was definitely an aesthetic and not worth the money. I does nothing and breaks the second I put it on my face.

Was this review helpful to you?
Staple in my routine!

Submitted 1 month ago

By Kailey

From Birmingham, AL

I love this serum stick gifted by milkmakeup! The packaging feels sleek and easy to twist up, and the jelly texture is so refreshing. It glides on effortlessly and instantly cools my skin — perfect for mornings or after a long day. I use it before moisturizer, and it leaves my skin hydrated, smooth, and dewy without feeling sticky. Total staple in my routine!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Perfect pick me up for the day!

Submitted 1 month ago

By Iga

From IL

I've been using this Cooling Water Jelly Ice Soothing Stick for a few weeks now, and I can genuinely say it's made a difference—especially in the mornings. I love to keep it extra cool in the fridge, and that chilled feeling when I apply it is everything. It feels incredibly refreshing—like an instant wake up for my face. My eyes don't look nearly as baggy or swollen when I use this. It really helps de-puff and smooth out that tired look. It's also easy, and very convenient to use! Complimentary from Milk Makeup.

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
This is magic

Submitted 1 month ago

By Madelyne

From Miami , FL

Amazing product! cold and cool ! Easy to apply can travel with it leave my skin incredible ! you need this

User submitted media 1 of 2
User submitted media 2 of 2

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Good!

Submitted 1 month ago

By Sarah

From Fort Lauderdale, Fl

I received this product complimentary from Milk Makeup in exchange for my honest review. I've used this a few times now in the morning when I feel like my face needs it most. It leaves my skin feeling more hydrated and firm, which I love. I also started keeping it in the fridge because I love the feeling of something cool going on my face, and honestly I think that makes it even better!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?