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MILK MAKEUP Cooling Water Jelly Ice Soothing Serum Stick with Niacinamide #1
MILK MAKEUP Cooling Water Jelly Ice Soothing Serum Stick with Niacinamide #1

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MILK MAKEUP Cooling Water Jelly Ice Soothing Serum Stick with Niacinamide

$29.00

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Size:0.46 oz

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Details

Benefits

  • First-of-its-kind, next-gen jelly technology
  • Clinically proven to help reduce the look of redness and puffiness
  • Helps provide blue light protection from screen time
  • Formulated with gentle alternatives to harsh ingredients
  • Non-comedogenic
  • Fragrance-free and non-irritating
  • Dermatologist tested
  • Safe for sensitive and acne-prone skin types
  • Travel-friendly and spill-proof

Key Ingredients

  • Niacinamide helps reduce the look of pores + redness while providing blue light protection
  • Redness Calming Complex, made with amino acids and minerals, helps soothe irritation + defend against external stressors
  • Aloe helps hydrate and soothe skin
  • Caffeine helps reduce the look of puffiness
  • Seawater helps hydrate, soothe, and refresh skin
  • Vegan collagen helps support collagen production + has anti-inflammatory benefits
  • Sea moss extract helps provide antioxidant benefits and moisturize

Research Results

  • In a consumer perception study of 34 people after using the product immediately and in a 12-hour period: 100% said it’s good for their skin type
  • 97% said it feels gentle + they love how cooling it feels
  • 91% said skin feels soft after 12 hours
  • 88% said skin looks + feels hydrated after 12 hours

Item 2642282

How To Use

On first use, gently twist off and discard inner cap.

After cleansing, glide directly onto clean skin and pat in with fingertips. Repeat AM and PM.

If layering, follow with Watermelon Jelly Glow (sold separately).

Snap the cap tightly shut to keep your jelly fresh.

Pro Tip: Keep it in the fridge to make the serum extra cooling when you swipe it on.

Ingredients

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, 2,3-Butanediol, Propanediol, Glycerin, Sorbitol, Niacinamide, Maris Aqua/Sea Water/Eau De Mer, Caffeine, Chondrus Crispus Extract, Tremella Fuciformis Polysaccharide, Hibiscus Rosa-Sinensis Flower Extract, Chlorella Ferment, Kappaphycus Alvarezii Extract, Hydroxyacetophenone, Tocopherol, Sodium Cocoyl Amino Acids, Sarcosine, Magnesium Aspartate, Potassium Aspartate, Sodium Hyaluronate, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Agarose, 1,2-Hexanediol, Caprylyl Glycol, Sodium PCA, Propylene Glycol, Erythritol, Carrageenan, Ethylhexylglycerin, Xanthan Gum, Citric Acid, Sodium Carbonate, Benzoic Acid, Sorbic Acid, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Blue 1 (CI 42090).

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

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Q&A

Showing 3 out of 3 Questions
Q
Can I put this over a sunburn to help it not hurt so bad
Asked by ak
Official Answer By Milk Makeup - Brand Engage
Hi! The Cooling Water Jelly Ice Soothing Serum Stick hydrates and soothes irritated skin with an instant chill, leaving it feeling happier and calmer. While it’s not a sunburn treatment, it’s perfect to pair with gentle cooling or after-sun care for a soothing, skin-loving boost as your skin recovers.Was this answer helpful to you
Q
Can this replace moisturizer?
Asked by aub
Official Answer By Milk Makeup - Brand Engage
Great question! This serum stick hydrates, soothes, and targets pores, redness, puffiness, and collagen support, but most skin types will still need a moisturizer to lock in hydration.Was this answer helpful to you
Q
What does it do?
Asked by Wafflez
Official Answer By Milk Makeup - Brand Engage
Hi there, Great question! The Cooling Water Jelly Ice is a clean cooling serum stick with niacinamide and a bouncy jelly texture that helps soothe, refresh, reduce the look of redness and puffiness, and protect from blue light for visibly calm, chilled-out skin.Was this answer helpful to you

Review Snapshot

by PowerReviews

104 ReviewsWrite a Review
98%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
Nice but Need More Hydration!

As a 46-year-old woman with dehydrated skin, I've tried countless products, but the Milk Makeup Cooling Water Jelly Ice Serum Stick has truly impressed me. Its bouncy, jelly texture glides on effortlessly, delivering an instant cooling sensation that feels refreshing, especially during warmer months...

Versus
Most Helpful Critical Review
BREAKS EASILY - DO NOT BUY

I loved the feeling of this product but it quickly went from a jelly stick to almost melting into more of a jello like consistency and eventually crumbled and flew out of the container when I was trying to take the cap off one day. It flung out in my car and got like goo chunks stuck everywhere and ...

104 results

BREAKS EASILY - DO NOT BUY

Submitted 28 days ago

By pancake

From Caldwell, NJ

I loved the feeling of this product but it quickly went from a jelly stick to almost melting into more of a jello like consistency and eventually crumbled and flew out of the container when I was trying to take the cap off one day. It flung out in my car and got like goo chunks stuck everywhere and I couldn't put it back in the tube bc thats just unsanitary. I didn't even keep it anywhere hot where it could've melted. I received it for Christmas and it's been in my work bag the whole time. I live in the northeast so definitely no weather hot enough to melt it. Milk needs to figure out the formula because this product is NOT worth it at all with how quickly it breaks.

Was this review helpful to you?
Product crumbles easily

Submitted 1 month ago

By Moe

From CT

I was really excited to try this product which worked great the first few times. However, the jelly would crumble on my face at times. The jelly then fell out of the container and became completely useless.

Was this review helpful to you?
Broke apart

Submitted 2 months ago

By Kimberly Anne

From Indianapolis

I really wanted this to work. When I first got it, felt great, super cooling, I love the jelly texture. I even read the reviews to make sure I kept the little plastic cover on to keep it from falling apart like everyone elses did and it still fell apart after the second use. I'm sad, I love the idea. Maybe when they create a better formula, I'll try it again.

Bottom Line No, I would not recommend to a friend

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Really wanted to love this too

Submitted 3 months ago

By Katie D

From San Diego

but I just can't. Breaks apart without it being raised very high. costly product when paired with the Watermelon Jelly Glow which does the same thing. Definitely feels like wasted money.

Was this review helpful to you?
Aesthetic buy

Submitted 4 months ago

By Idk

From Warwick

This product was definitely an aesthetic and not worth the money. I does nothing and breaks the second I put it on my face.

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