SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Virtue ColorKick Illuminating & Hydrating Mask #1
Virtue ColorKick Illuminating & Hydrating Mask #1

Tab through the images or use the previous or next buttons to navigate each product image

Virtue ColorKick Illuminating & Hydrating Mask

Online only

$70.00

Replenish & Save

Size:5.0 oz

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Save 5% and get free shipping on each subscription order. Cancel anytime!

Member Exclusive! Earn up to 5X points on qualifying purchases & services. Ends 11.1.25.

Details

Benefits

  • Replenishes
  • Tones
  • Preserves
  • This dual-action formula harnesses the power Alpha Keratin 60ku to repair and strengthen hair from inside out.
  • Virtue's proprietary protein helps strengthen hair weakened from chemical treatments and smoothes the foundation of rough cuticles.
  • Leaves hair more reflective for the ultimate healthy hair shine.

Features

  • Fragrance: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
  • Product Aesthetics: A silky, creamy mask in a naturally tinted soft violet shade that glides onto hair.
  • Ideal For: All shades of natural colored hair. All shades of color-treated or highlighted hair. Silver and gray tones.
  • All Virtue products are free of sulfates, parabens, phthalates, synthetic colors, and dyes. Gluten-free. Cruelty-free. Vegan.

Key Ingredients

  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
  • Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Provides UV/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun's rays.
  • Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax: Nourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.
  • Mullein Flowers Specialty Natural Active: Based on plant photoluminescence, this natural active absorbs UV/solar radiation and transforms it to visible, radiant light.

Item 2614186

How To Use

After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. Use weekly or as needed.

Ingredients

Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Isoamyl Laurate, Cetyl Alcohol, Brassicamidopropyl Dimethylamine, Brassica Alcohol, Dimethicone, Cetyl Esters, Squalane, Glycerin, Glyceryl Ricinoleate, Ceteareth-20, Ethylhexylglycerin, Keratin, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Curcuma Longa (Turmeric) Root Extract, Corallina Officinalis Extract, Panthenol, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Viola Odorata Flower/Leaf/Stem Extract, Aloe Barbadensis Flower Extract, Phospholipids, Hydrolyzed Verbascum Thapsus Flower, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Polygonum Bistorta Root Extract, Hydrolyzed Rice Protein, Salvia Hispanica Seed Extract, Tocopherol, Spathodea Campanulata Flower, Copper Gluconate, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Camellia Sinensis Leaf Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Caesalpinia Spinosa Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Opuntia Ficus-Indica Seed Oil, Moringa Oleifera Seed Oil, Quercus Petraea Fruit Extract, Hydrogenated Ethylhexyl Olivate, Butyrospermum (Shea) Butter, Oryza Sativa (Rice) Bran Extract, Tocopheryl Acetate, Hydrogenated Olive Oil Unsaponifiables, Magnesium Aspartate, Ricinus Communis (Castor) Seed Oil, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Sodium Phytate, Propanediol, Caprylyl/Caprylyl Glucoside, Betaine, Trideceth-12, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Caprylic Acid, Maltodextrin, Caprylyl Glycol, Parfum (Fragrance), Amodimethicone, Hydroxyethylcellulose, Laureth-9, C11-15 Alketh-7, Quaternium-95, Sodium Dilauramidoglutamide Lysine, Sodium Carrageenan, Xylitol, Trehalose, Galactoarabinan, Sodium Phosphate, Polysorbate 60, Disodium Phosphate, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Trisiloxane, Disiloxane, Zinc Gluconate, Sorbic Acid, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Citric Acid, Acetic Acid, Sodium Benzoate, Benzyl Salicylate, Linalool

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Virtue

ColorKick Illuminating & Hydrating Mask

$70.00
Virtue

6-In-1 Vitamin E Hair-Smoothing Styler

Size: 4.0 oz
$38.00
Virtue

Damage Reverse Hair Serum

$60.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Redken

Acidic Bonding Concentrate Shampoo

Size:: 10.1 oz
$34.00

Step 2

Pureology

Hydrate Conditioner for Dry Hair

Size:: 9.0 oz
$37.00

Step 3

Current Product

Virtue

ColorKick Illuminating & Hydrating Mask

$70.00

We think you'll like

12 items

Similar items for you

12 items

Sponsored products

12 items

What do you want to know about this product?

Review Snapshot

by PowerReviews

205 ReviewsWrite a Review
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
Radiance in a jar

Gifted by virtuelabs As I have had really great results with the Virtue products I have tried so far, I just had to try the Colorkick Illuminating Mask as well! At first I was a bit nervous as many reviewers stated it reduced the brassiness in their hair and I am quite fond of my copper curls! On th...

Versus
Most Helpful Critical Review
Meh

I had high hopes for the Virtue ColorKick Illuminating Mask, and while it wasn't a total game-changer, it did have some nice perks. The texture is thick and creamy, and it definitely made my hair feel softer and look shinier after rinsing it out. I wouldn't say it did anything mind-blowing for enhan...

205 results

Great mask for even brunettes

Submitted 7 months ago

By Savannah

From Undisclosed

Verified Buyer

Reviewed at

Virtue Labs - Syndication

This hair mask instantly softened my hair and has made my brunette hair shiny and glossy again! I thought this was just for brunettes, but when I saw it said "for all hair colors", I immediately grabbed it. A little goes a long way, and really softens hair and makes it shiny. I have to dye my roots because I'm 37 so I'm getting grays now, and this makes really helps to keep the color true and beautiful! Gifted by Virtue Labs.

Was this review helpful to you?
Smells amazing

Submitted 7 months ago

By Darolyn

From Undisclosed

Verified Buyer

Reviewed at

Virtue Labs - Syndication

This hair mask is incredible! The scent is so light and fresh and the texture is super rich and creamy. This hair mask left my hair feeling so soft and shiny. As a professional stylist, I would highly recommend this hair mask.

Was this review helpful to you?
Wonderful Hair Mask

Submitted 7 months ago

By Trista

From Undisclosed

Verified Buyer

Reviewed at

Virtue Labs - Syndication

Virtue gifted me their ColorKick Illuminating Mask. This mask feels wonderful on my hair. It left my hair super soft and so shiney! My hair had a lot of volume after using it so it didn't weigh my hair down. I actually find I can go longer between ahapoos as well, there is less greasiness even after 2 days.

Was this review helpful to you?
Soft, glossy hair!

Submitted 7 months ago

By NadTx

From Undisclosed

Verified Buyer

Reviewed at

Virtue Labs - Syndication

I've been using this mask weekly and my hair looks gorgeous! It adds the most beautiful shine to the hair, while actually making the hair soft and nourished! It also enhances my dark hair color and I can literally extend the time between hair coloring by a couple of weeks! It's the perfect mask to get out of the winter hat hair and ready for healthy, glossy summer hair! Gifted by Virtue labs

Was this review helpful to you?
Hydrating

Submitted 7 months ago

By Monica

From Undisclosed

Verified Buyer

Reviewed at

Virtue Labs - Syndication

This product left my hair feeling so soft and so good after the treatment! It was so easy to apply. I love that it has a tint to it. My hair color looked so good after using this mask I was actually suprised!! My hair definitely felt so much better after using this treatment! Complimentary from virtuelabs

Was this review helpful to you?