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Highlights
Summary
Virtue ColorKick Illuminating Mask For All Shades protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out.
Benefits
- Replenishes
- Tones
- Preserves
- This dual-action formula harnesses the power Alpha Keratin 60ku to repair and strengthen hair from inside out.
- Virtue's proprietary protein helps strengthen hair weakened from chemical treatments and smoothes the foundation of rough cuticles.
- Leaves hair more reflective for the ultimate healthy hair shine.
Features
- Fragrance: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
- Product Aesthetics: A silky, creamy mask in a naturally tinted soft violet shade that glides onto hair.
- Ideal For: All shades of natural colored hair. All shades of color-treated or highlighted hair. Silver and gray tones.
- All Virtue products are free of sulfates, parabens, phthalates, synthetic colors, and dyes. Gluten-free. Cruelty-free. Vegan.
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
- Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Provides UV/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun's rays.
- Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax: Nourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.
- Mullein Flowers Specialty Natural Active: Based on plant photoluminescence, this natural active absorbs UV/solar radiation and transforms it to visible, radiant light.
Item 2614186
After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. Use weekly or as needed.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Isoamyl Laurate, Cetyl Alcohol, Brassicamidopropyl Dimethylamine, Brassica Alcohol, Dimethicone, Cetyl Esters, Squalane, Glycerin, Glyceryl Ricinoleate, Ceteareth-20, Ethylhexylglycerin, Keratin, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Curcuma Longa (Turmeric) Root Extract, Corallina Officinalis Extract, Panthenol, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Viola Odorata Flower/Leaf/Stem Extract, Aloe Barbadensis Flower Extract, Phospholipids, Hydrolyzed Verbascum Thapsus Flower, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Polygonum Bistorta Root Extract, Hydrolyzed Rice Protein, Salvia Hispanica Seed Extract, Tocopherol, Spathodea Campanulata Flower, Copper Gluconate, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Camellia Sinensis Leaf Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Caesalpinia Spinosa Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Opuntia Ficus-Indica Seed Oil, Moringa Oleifera Seed Oil, Quercus Petraea Fruit Extract, Hydrogenated Ethylhexyl Olivate, Butyrospermum (Shea) Butter, Oryza Sativa (Rice) Bran Extract, Tocopheryl Acetate, Hydrogenated Olive Oil Unsaponifiables, Magnesium Aspartate, Ricinus Communis (Castor) Seed Oil, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Sodium Phytate, Propanediol, Caprylyl/Caprylyl Glucoside, Betaine, Trideceth-12, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Caprylic Acid, Maltodextrin, Caprylyl Glycol, Parfum (Fragrance), Amodimethicone, Hydroxyethylcellulose, Laureth-9, C11-15 Alketh-7, Quaternium-95, Sodium Dilauramidoglutamide Lysine, Sodium Carrageenan, Xylitol, Trehalose, Galactoarabinan, Sodium Phosphate, Polysorbate 60, Disodium Phosphate, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Trisiloxane, Disiloxane, Zinc Gluconate, Sorbic Acid, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Citric Acid, Acetic Acid, Sodium Benzoate, Benzyl Salicylate, Linalool
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Reviews
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Radiance in a jar
Gifted by virtuelabs As I have had really great results with the Virtue products I have tried so far, I just had to try the Colorkick Illuminating Mask as well! At first I was a bit nervous as many reviewers stated it reduced the brassiness in their hair and I am quite fond of my copper curls! On th...
Most Helpful Critical Review
Meh
I had high hopes for the Virtue ColorKick Illuminating Mask, and while it wasn't a total game-changer, it did have some nice perks. The texture is thick and creamy, and it definitely made my hair feel softer and look shinier after rinsing it out. I wouldn't say it did anything mind-blowing for enhan...
205 results
Perfection!!
Verified Buyer
Reviewed at

Complimentary from virtuelabs This color kick mask is the holy grail for those of us coloring our hair. It hydrates and helps moisturize my hair while also protecting the roots that are dyed monthly. Helps my hair color look vibrant as well!
Love this product!
Verified Buyer
Reviewed at

Love how this brightens up my blonde! A little goes a long way and it smells fantastic!
Love!
Verified Buyer
Reviewed at

Complimentary from virtuelabs. Recently had bleached my hair at the salon. My hairstylist said I could use a toner so I tried this one out and it definitely works. it worked really well left my hair smooth and the scent is nice also. Definitely got rid of the brassy orange.
Obsessed
Verified Buyer
Reviewed at

This mask makes my hair feel insanely soft and look so much brighter. It gives my color a fresh, healthy glow and smells amazing. It helps me like my hair even more between salon visits! Definitely a new staple in my routine! Gifted by virtuelabs
Love
Verified Buyer
Reviewed at

I was gifted by virtue labs. I love this illuminating hair mask. It really makes my hair look shiny and healthy. The container is large and a little goes a long way. My hair feels cleaner, softer and for smell is delicious! A must try.