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Highlights
Summary
Virtue ColorKick Illuminating Mask For All Shades protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out.
Benefits
- Replenishes
- Tones
- Preserves
- This dual-action formula harnesses the power Alpha Keratin 60ku to repair and strengthen hair from inside out.
- Virtue's proprietary protein helps strengthen hair weakened from chemical treatments and smoothes the foundation of rough cuticles.
- Leaves hair more reflective for the ultimate healthy hair shine.
Features
- Fragrance: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
- Product Aesthetics: A silky, creamy mask in a naturally tinted soft violet shade that glides onto hair.
- Ideal For: All shades of natural colored hair. All shades of color-treated or highlighted hair. Silver and gray tones.
- All Virtue products are free of sulfates, parabens, phthalates, synthetic colors, and dyes. Gluten-free. Cruelty-free. Vegan.
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
- Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Provides UV/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun's rays.
- Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax: Nourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.
- Mullein Flowers Specialty Natural Active: Based on plant photoluminescence, this natural active absorbs UV/solar radiation and transforms it to visible, radiant light.
Item 2614186
After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. Use weekly or as needed.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Isoamyl Laurate, Cetyl Alcohol, Brassicamidopropyl Dimethylamine, Brassica Alcohol, Dimethicone, Cetyl Esters, Squalane, Glycerin, Glyceryl Ricinoleate, Ceteareth-20, Ethylhexylglycerin, Keratin, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Curcuma Longa (Turmeric) Root Extract, Corallina Officinalis Extract, Panthenol, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Viola Odorata Flower/Leaf/Stem Extract, Aloe Barbadensis Flower Extract, Phospholipids, Hydrolyzed Verbascum Thapsus Flower, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Polygonum Bistorta Root Extract, Hydrolyzed Rice Protein, Salvia Hispanica Seed Extract, Tocopherol, Spathodea Campanulata Flower, Copper Gluconate, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Camellia Sinensis Leaf Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Caesalpinia Spinosa Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Opuntia Ficus-Indica Seed Oil, Moringa Oleifera Seed Oil, Quercus Petraea Fruit Extract, Hydrogenated Ethylhexyl Olivate, Butyrospermum (Shea) Butter, Oryza Sativa (Rice) Bran Extract, Tocopheryl Acetate, Hydrogenated Olive Oil Unsaponifiables, Magnesium Aspartate, Ricinus Communis (Castor) Seed Oil, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Sodium Phytate, Propanediol, Caprylyl/Caprylyl Glucoside, Betaine, Trideceth-12, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Caprylic Acid, Maltodextrin, Caprylyl Glycol, Parfum (Fragrance), Amodimethicone, Hydroxyethylcellulose, Laureth-9, C11-15 Alketh-7, Quaternium-95, Sodium Dilauramidoglutamide Lysine, Sodium Carrageenan, Xylitol, Trehalose, Galactoarabinan, Sodium Phosphate, Polysorbate 60, Disodium Phosphate, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Trisiloxane, Disiloxane, Zinc Gluconate, Sorbic Acid, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Citric Acid, Acetic Acid, Sodium Benzoate, Benzyl Salicylate, Linalool
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Radiance in a jar
Gifted by virtuelabs As I have had really great results with the Virtue products I have tried so far, I just had to try the Colorkick Illuminating Mask as well! At first I was a bit nervous as many reviewers stated it reduced the brassiness in their hair and I am quite fond of my copper curls! On th...
Most Helpful Critical Review
Meh
I had high hopes for the Virtue ColorKick Illuminating Mask, and while it wasn't a total game-changer, it did have some nice perks. The texture is thick and creamy, and it definitely made my hair feel softer and look shinier after rinsing it out. I wouldn't say it did anything mind-blowing for enhan...
205 results
LOVE
Verified Buyer
Reviewed at

Hands down the best hair mask out there!! I have been using this once a week inbetween my washes or days I've been in the pool, it's helped bring back my color treated hair to life. Leaving it shiny and hydrated!!gifted by VirtueLabs.
So Refreshed
Verified Buyer
Reviewed at

Love this mask so much! It helps my hair stay so refreshed and look so good even when it's been a while since I had it done. I have blonde hair and I feel like it makes such a difference! Complimentary from virtuelabs
Radiance in a jar
Verified Buyer
Reviewed at

Gifted by virtuelabs As I have had really great results with the Virtue products I have tried so far, I just had to try the Colorkick Illuminating Mask as well! At first I was a bit nervous as many reviewers stated it reduced the brassiness in their hair and I am quite fond of my copper curls! On the other hand, the description states "for all hair shades" and I just love when my hair shines!, Because of the uncertainty, I haven't used it as often as I would like until I am fairly certain that copper orange hair will not be muted over a period of time but when I have used it, my results were magnificent! The mask itself is a light purple color that glides on smoothly, distributing evenly throughout the strands without any difficulty. The fragrance is light and pleasant. My hair looks SO much shinier when I use the Illuminating mask, it is amazing! The mask, containing the signature ingredient of Alpha Keratin 60ku helps to reduce damage and increase vibrancy which has really been a benefit in the dry arid climate I live in combined with the dye damage that my hair goes through. Overall, I really love how incredibly radiant and vibrant my hair looks after using this and I have gotten multiple compliments that my hair looks beautiful on the days I used it. I have not noticed any dulling of my copper as of yet which I am grateful for though I am still cautious until I know for sure, so I will likely be using it once a week until then.
Great mask for colored haie
Verified Buyer
Reviewed at

I just got this complimentary from virtuelabs. I recently had my hair colored blonde so I was so excited to try this mask. I live in an area with hard water and this mask not only made my hair so soft, but i felt like it kept the color just as vibrant as it was on the day my hair appointment
Awesome for color protection
Verified Buyer
Reviewed at

This is a great weekly mask to soften strands and protect your color, especially with tones that tend to lean brassy. I do prefer warm tones but not brassy. This cuts the brass if you use once a week and makes your hair shiny and vibrant. Bonus for smelling incredible and feeling luxurious! Gifted by Virtue