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Virtue ColorKick Illuminating & Hydrating Mask #1
Virtue ColorKick Illuminating & Hydrating Mask #1

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Virtue ColorKick Illuminating & Hydrating Mask

Online only

$70.00

Replenish & Save

Size:5.0 oz

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Usually ships out in 1-2 days

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Details

Benefits

  • Replenishes
  • Tones
  • Preserves
  • This dual-action formula harnesses the power Alpha Keratin 60ku to repair and strengthen hair from inside out.
  • Virtue's proprietary protein helps strengthen hair weakened from chemical treatments and smoothes the foundation of rough cuticles.
  • Leaves hair more reflective for the ultimate healthy hair shine.

Features

  • Fragrance: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
  • Product Aesthetics: A silky, creamy mask in a naturally tinted soft violet shade that glides onto hair.
  • Ideal For: All shades of natural colored hair. All shades of color-treated or highlighted hair. Silver and gray tones.
  • All Virtue products are free of sulfates, parabens, phthalates, synthetic colors, and dyes. Gluten-free. Cruelty-free. Vegan.

Key Ingredients

  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
  • Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Provides UV/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun's rays.
  • Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax: Nourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.
  • Mullein Flowers Specialty Natural Active: Based on plant photoluminescence, this natural active absorbs UV/solar radiation and transforms it to visible, radiant light.

Item 2614186

How To Use

After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. Use weekly or as needed.

Ingredients

Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Isoamyl Laurate, Cetyl Alcohol, Brassicamidopropyl Dimethylamine, Brassica Alcohol, Dimethicone, Cetyl Esters, Squalane, Glycerin, Glyceryl Ricinoleate, Ceteareth-20, Ethylhexylglycerin, Keratin, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Curcuma Longa (Turmeric) Root Extract, Corallina Officinalis Extract, Panthenol, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Viola Odorata Flower/Leaf/Stem Extract, Aloe Barbadensis Flower Extract, Phospholipids, Hydrolyzed Verbascum Thapsus Flower, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Polygonum Bistorta Root Extract, Hydrolyzed Rice Protein, Salvia Hispanica Seed Extract, Tocopherol, Spathodea Campanulata Flower, Copper Gluconate, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Camellia Sinensis Leaf Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Caesalpinia Spinosa Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Opuntia Ficus-Indica Seed Oil, Moringa Oleifera Seed Oil, Quercus Petraea Fruit Extract, Hydrogenated Ethylhexyl Olivate, Butyrospermum (Shea) Butter, Oryza Sativa (Rice) Bran Extract, Tocopheryl Acetate, Hydrogenated Olive Oil Unsaponifiables, Magnesium Aspartate, Ricinus Communis (Castor) Seed Oil, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Sodium Phytate, Propanediol, Caprylyl/Caprylyl Glucoside, Betaine, Trideceth-12, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Caprylic Acid, Maltodextrin, Caprylyl Glycol, Parfum (Fragrance), Amodimethicone, Hydroxyethylcellulose, Laureth-9, C11-15 Alketh-7, Quaternium-95, Sodium Dilauramidoglutamide Lysine, Sodium Carrageenan, Xylitol, Trehalose, Galactoarabinan, Sodium Phosphate, Polysorbate 60, Disodium Phosphate, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Trisiloxane, Disiloxane, Zinc Gluconate, Sorbic Acid, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Citric Acid, Acetic Acid, Sodium Benzoate, Benzyl Salicylate, Linalool

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

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Free gift with purchase

Virtue Free Healing Oil deluxe sample with $40 brand purchase Free Healing Oil deluxe sample with $40 brand purchase
Online only

Free gift with purchase

Online only free healing oil deluxe sample with $40 Virtue purchase (valid thru 8.30.25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)

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Review Snapshot

by PowerReviews

54 ReviewsWrite a Review
Ratings Distribution
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54 results

Luminous Color

Submitted 2 years ago

By Kim

From Appleton, WI

First, the product feels thick, like paste. Dont let it deter you. When I use the shampoo and conditioner together my color is lunimous, shiny, and vibrant. I also use the Virtue Healing Oil too and the combination of the 3 make my color look fantastic, even when I'm getting close to my touchup appointment.

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The shine is real

Submitted 2 years ago

By Nish

From Undisclosed

Reviewed at

Virtue Labs - Syndication

I have frizzy hair with an oily scalp and this was my first time trying out a hair mask that catered towards colored hair, but to my surprise, all hair shades, even the natural ones can benefit from the glow and shine it leaves after washing your hair. worth it. Gifted by VL.

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Lovely Mask!

Submitted 2 years ago

By KB

From Undisclosed

Reviewed at

Virtue Labs - Syndication

This mask smells incredible! The texture of the mask is beautiful too. My hair is very dry right now, and this mask added moisturization and makes my hair so soft where I can't keep touching it. It gives a silk feeling to my hair and makes my hair feel more nourished Gifted by Virtue.

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Soft and shiny

Submitted 2 years ago

By Hmd

From Undisclosed

Reviewed at

Virtue Labs - Syndication

This ColorKick color illuminating and hydrating mask that I was gifted by Virtue made my hair feel and look soft and shiny. Like other Virtue products I've tried I loved the scent, it is beautiful but not to strong (if you are sensitive to scents)

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Love it for my highlights

Submitted 2 years ago

By Tina

From Undisclosed

Reviewed at

Virtue Labs - Syndication

This not only toned my blonde highlights well it also made my hair so soft. worn blonde highlights for a long time and sometimes they become brassy which I hate this really help to neutralize them brass out! This was gifted by virtuelabspartner

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