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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.
Benefits
- Color vibrancy lasts up to 8 weeks*
- Free of SLS/SLES sulfates**
- Provides UV protection for longer-lasting color***
- Increases shine, manageability and strength****
- *Tested with permanent and semi-permanent hair color; when washing hair 2-3 times a week using Colorful Shampoo
- **SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
- ***When using Colorful Glow Beyond Anti-Fade Serum
- ****Against combing breakage on damaged hair
Apply to wet hair. Lather and rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine Hcl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium Edta, Iodopropynyl Butylcarbamate, Phenoxyethanol, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.
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Questions
Ask a QuestionQ&A
Showing 5 out of 9 Questions
- Q
Is this sulfate free?
- Asked by Kelly
- Official Answer By Joico - Brand EngageHi Kelly! Thanks for your question. Absolutely! The Colorful Anti-Fade Collection is sulfate free and has up to 8 weeks color protection. Formulated with pomegranate and camellia for ultimate color preservation and protection! Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Can this dye grey hair?
- Asked by Tea
- Official Answer By Joico - Brand EngageHi Tea! Thank you for your question. We apologize for the confusion. The Colorful Anti-Fade Collection is sulfate free shampoo which has up to 8 weeks color protection for color treated hair. It is formulated with pomegranate and camellia for ultimate color preservation and protection! It does not have any ingredients that would dye gray hair. Hope this helps clarify! ✨💕Was this answer helpful to you
- Q
Is this the replacement for Color Endure? I bought this and it just doesnt seem as good. The smell is different and my hair isn't silky like it was with Color Endure. Wondering if this was what replaced it.
- Asked by kakyev
- Official Answer By Joico - Brand EngageHi Kakyev! Thank you for your question. Yes, the The Colorful Anti-Fade Collection is the recommended replacement for the Color Endure and is a new formulation which is sulfate free and has up to 8 weeks color protection. It is formulated with pomegranate and camellia for ultimate color preservation and protection. This anti-fade collection helps provide shine, strength, and protection from color-fading elements. Based on what you have shared, you may like the K-PAK Color Therapy Collection which has African Mankettti Oil and is meant for damaged hair repair + color protection. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
I have pink hair will this help it last longer?
- Asked by Hils
- Official Answer By Joico - Brand EngageHi Hils! Thanks for your question. Absolutely! The Colorful Anti-Fade Collection is sulfate free and has up to 8 weeks color protection. Formulated with pomegranate and camellia for ultimate color preservation and protection! Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
This shampoo makes my hair become greasy quicker. I have used the K-PAK color therapy and it doesn't do that. But I like how the colorful anti fade shampoo makes my color stay longer. Is there any reason as to why it could be making my hair greasy quicker? Or could I be doing something wrong?
- Asked by Katie
- Official Answer By Joico - Brand EngageHi Katie! Thank you for your question. It may be just the difference in the ingredients. The K-PAK Color Therapy Collection has African Mankettti Oil and is meant for damaged hair repair + color protection, so that may be a better fit for you. Hope that helps! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
- 1Light coloured hair/ dark blonde
- 1Shoulder length blonde hair
Hair Type
- 4Straight Hair
- 4Wavy Hair
Most Helpful Positive Review
Great for vivid colors
I'm starting out with this review saying I have vivid pink hair, oily scalp, normal-fine, low porosity wavy hair. I have used this for about a month, washing 2 times per week. this has not faded my hair one bit, it is definitely shinier and more vibrant than others I've used in the past. i love thi...
Most Helpful Critical Review
Oily Scalps Beware
I've used this shampoo for a month or so now and in the beginning I really liked it. The lather is amazing and I don't have to use as much for my thick hair which is great! In terms of color wash out (my hair is blue), it's about the same as other shampoos. Honestly, if you have a fashion color, you...
35 results
Really liked this at first but…
This product worked wonders for my hair in the beginning.. But over the past couple months my hair has started falling out bad after every wash and looks super flat and dull. I won't be using this brand anymore unfortunately.
Don't buy
This is by far the worst product I have ever used on my hair. My hair became so frizzy there was no way I could fic it without shampooing out! Terrible
Don't like
My hair looks greasy, my scalp itchy. I don't like it, and never buy it again.
Made my hair fall out
I was using these products for a few months, I liked it at first. It did make my hair a bit greasy, but I often have to wash daily. I started noticing big clumps of hair coming out in the shower. It continued, then I realized it could be my hair products. After discontinuation, I was no longer losing a bunch of hair.
Makes hair greasy and scalp itchy
Probably the worst shampoo I've ever used. My scalp doesn't ever feel clean and it itches all of the time. With the Joico Joifull shampoo, I could go at least 3 days in between washes. With this shampoo, my hair is greasy by the end of the day. DO NOT BUY!
