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Free Gift with purchase
Free Ultimate Repair Night Hair Serum with $55 Wella purchase (valid thru 11.28.26 in-store or shipped orders only; pickup and same-day delivery not eligible. While quantities last; in-store availability may vary)
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Summary
Wella Colorcharm Vivid Darks Permanent Cream Color achieves vibrant color on naturally dark hair. This permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in metal purifier.
Benefits
- Made with 5 nourishing lipids to leave hair soft and smooth to the touch with seamlessly even tone from root to tip
- Lifts 3-4 levels with no bleach needed
- Built-in metal purifier helps to combat damage
Formulated Without
- Phthalates and Parabens
Disclaimers
- VIVID DARKS color to be used with 30 volume developer only
- This product is designed for Naturally Dark Hair ONLY (not to be used on previously colored hair)
Item 2639139
Mix 1 part Wella Colorcharm VIVID DARKS hair color with 1 part Wella Colorcharm 30 volume cream developer. Apply to the hair using a bowl and brush. Develop for 30-40 minutes, then rinse, shampoo, and condition.
Aqua/Water/Eau, Cetearyl Alcohol, Propylene Glycol, Ammonia, Dicetyl Phosphate, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Ceteth-10 Phosphate, Steareth-200, Trisodium Ethylenediamine Disuccinate, Sodium Hydroxide, Sodium Sulfate, Ammonium Sulfate, 1-Naphthol, Sodium Sulfite, 6-Methoxy-2-Methylamino- 3-Aminopyridine Hcl, Ascorbic Acid, Parfum/ Fragrance, Xanthan Gum, Disodium Edta, 2,4-Diaminophenoxyethanol Hcl, 1-Hexyl 4,5-Diamino Pyrazole Sulfate.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
High Quality Product! Does what it claims! Will be purcha...
I did some reading into Wella ColorCharm Vivid Darks Permanent Cream Color in Crushed Copper and was really looking forward to trying out this product and doing a review! I love playing around with colors in my hair! Crushed copped looked like it would be a great compliment to my hair. I knew 1 tub...
Most Helpful Critical Review
Not Burgandy
I used this on my hubby's hair who already has bleach on it, and on my Mom's hair who doesn't have bleach, but she has gray hairs. I followed the instructions, and even then, the color came out very vibrant and more of a hot pink, not what it shows on the box, I will say it might have been my fault ...
173 results
Easy to use
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I have been using the VIVID DARKS permanent cream color crushed for a while, the first time I used I was a little skeptical about it lifting my natural dark color hair to such a vibrant red, and complete did. I blew my mind since we are told that color doesn't lift color, but if you mix the right combination of color and a high volume developer you can really achieve a good 2-3 shades lighter color. The color Copper is very vibrant and my hair is shiny.
Love the color
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Kinda dark for spring hair, but love the rich and deep color. I have bleached parts of my hair and it looks good throughout. Even color application and easy to follow instructions.
Semi let down.
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
It was okay... my expectations were low because my hair is sooo dark.... I can kind of see purple undertones in the right light but it doesn't show as well as I'd hoped. I didn't hate the product it didn't make my hair feel dry at least! Would be willing to try again and other colors.
Worked on my virgin black hair!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This was very easy to use and I'm thankful they sent me all that I needed to get the job done. This included color, developer, and a hair dying kit. The color isn't my first choice so I tested on a lock of hair since I was also due for a hair cut. I have natural virgin black hair and this definitely lifted my hair color by at least 3 shades. I did achieve the color I received which was "crushed copper." The dye and developer didn't have a horrible chemical scent which a huge plus! There is still a prominent scent but it's tolerable and isn't unbearable at all. Also love how there's no bleach. Hair felt similar after dying with no signs of damage. I would definitely recommend this if you're looking for a copper color without using bleach!
All complete
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
a very complete hair dye. It comes with all the necessary utensils so that the dye is perfectly placed in the hair. Being dark, it perfectly darkens the hair, giving it a little purple streak that I love.